- Kerry-McCain Bill: Ad Networks Must Let Users Opt-Out Of Behavioral Targeting
Online Media Daily, Wendy Davis - Tuesday, April 12, 2011
A bipartisan privacy bill introduced in the Senate on Tuesday would, f ...
- Kerry: 'Do-Not-Track' Tool Insufficient To Protect Privacy
PolicyBlog, Wendy Davis - Wednesday, April 13, 2011
The Kerry-McCain privacy bill, introduced in the Senate yesterday, would for t ...
- NebuAd Loses Round In Privacy Lawsuit
Online Media Daily, Wendy Davis - Friday, April 8, 2011
Consumers suing the defunct behavioral advertising company NebuAd scored a victory th ...
- Online Privacy Bill To Be Introduced In Senate
PolicyBlog, Wendy Davis - Monday, April 11, 2011
Tomorrow, Sens. John Kerry and John McCain will unveil the Commercial Priva ...
- Understanding Consumer Motivation...On the Fly
Data and Targeting Insider, Steve Smith - Friday, April 8, 2011
Behavioral targeting has become adept at telling marketers what people do onlin ...
- Peer39 And MediaMath Eye Page Content
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 6, 2011
Many advertisers have focused on buying audiences during the past year main ...
- Ready Or Not, Here Comes More Retargeting
MarketingTools: CRM, Ken Johns - Tuesday, April 5, 2011
Through it all, though, one thing is clear -- retargeting is goi ...
- Organic Cultivates Homegrown, Socially Driven Personal News App
Data and Targeting Insider, Steve Smith - Friday, April 1, 2011
With the mass cease and desist order leveled against the iPad ne ...
- Autobytel Gains Direct Data Sales Channel Through eXelate
Data and Targeting Insider, Laurie Sullivan - Thursday, March 31, 2011
Realizing data has become a valuable asset, Autobytel signed on with eXelat ...
- Study: Glitches, Inconsistencies Abound In Targeting Opt-Outs
PolicyBlog, Wendy Davis - Wednesday, March 30, 2011
For more than 10 years, online ad companies have said that use ...
- Martini Ads Target Affluent Consumers' Offline Buys
Online Media Daily, Laurie Sullivan - Friday, March 25, 2011
Usama Fayyad has joined Martini Media's board of directors. A data analyti ...
- From Black Box To Buddying Up: Or, Turning 'Stalkers' Into 'Companions'
Data and Targeting Insider, Steve Smith - Friday, March 25, 2011
The other day my fiancée and I were discussing personalization technologies. ...
- What's A DMP -- And Do I Need One?
Data and Targeting Insider, Laurie Sullivan - Thursday, March 24, 2011
The data management platforms (DMP) is probably the least appealing and mo ...
- eXelate Upgraded Platform Helps Publisher's Ad Campaigns
Online Media Daily, Laurie Sullivan - Tuesday, March 22, 2011
Data management platforms are fast becoming a strategy for companies to dri ...
- Measuring The Engagement Value Of Retargeting
Data and Targeting Insider, Steve Smith - Friday, March 18, 2011
Many people see retargeting as that second chance at a consumer w ...
- Coalition Of Online Ad Companies Urges Support For Firefox Do-Not-Track Headers
PolicyBlog, Wendy Davis - Thursday, March 17, 2011
When Mozilla said last year that it was going to include ...
- Behavioral Targeting For Facebook
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 16, 2011
Think of Facebook's Sponsored Stories, which debuted in January, as a n ...
- Commerce's Strickling To Say Administration Supports Baseline Privacy Regs
PolicyBlog, Wendy Davis - Tuesday, March 15, 2011
Microsoft has added another privacy feature to Internet Explorer 9: A do-not-tra ...
- Netpulse Deal Could Make Heart Rates Of Addressable TV Advertisers Pump Faster
MediaDailyNews, Joe Mandese - Monday, March 14, 2011
Netpulse Inc., which operates a place-based video network distributed across stationary exerci ...
- Browsing Privacy's Next Steps
Data and Targeting Insider, Steve Smith - Friday, March 11, 2011
It is going to be a busy season on the privacy protecti ...
- DoubleVerify Brings Compliance With Privacy Codes
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 9, 2011
Three-year-old DoubleVerify wants to bring more accountability and trust into online advertisin ...
- Jon Mandel Named Chairman Of Proximic
Online Media Daily, - Monday, March 7, 2011
Madison Avenue media vet Jon Mandel has been named chairman of t ...
- Interclick Seeks Dismissal Of History-Sniffing Lawsuit
Online Media Daily, Wendy Davis - Thursday, March 3, 2011
Behavioral targeting network Interclick argues that a lawsuit by New York reside ...
- Response-Based Advertising Showing Promise
Data and Targeting Insider, Laurie Sullivan - Thursday, March 3, 2011
AdoTube recently announced the initial results of testing of its response targeti ...
- IAB Members Must Publicly Affirm Privacy Principles
Online Media Daily, Wendy Davis - Monday, February 28, 2011
The Interactive Advertising Bureau's leadership has voted to require all members ...
- PubMatic: Consumers Confused About Online Tracking
Online Media Daily, Laurie Sullivan - Friday, February 25, 2011
A new PubMatic study finds Internet users are more accepting of anonymo ...
- My Stuff, My Self: You Are What You Own
Data and Targeting Insider, Steve Smith - Friday, February 25, 2011
More than a decade into the behavioral method of targeting audiences rath ...
- Microsoft's Do-Not-Track Feature Gets Boost From W3C
PolicyBlog, Wendy Davis - Thursday, February 24, 2011
In the fall of 2007, a coalition of privacy groups and digit ...
- Opting Out Of Providing Information About Me
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 23, 2011
On a recent visit to the hospital for a routine check-up, ...
- Verizon Attacks FTC's Proposal For Deep-Packet Inspection
PolicyBlog, Wendy Davis - Wednesday, February 23, 2011
After behavioral advertising company NebuAd folded several years ago, it seemed unlike ...