- eXelate Upgraded Platform Helps Publisher's Ad Campaigns
Online Media Daily, Laurie Sullivan - Tuesday, March 22, 2011
Data management platforms are fast becoming a strategy for companies to dri ...
- Measuring The Engagement Value Of Retargeting
Data and Targeting Insider, Steve Smith - Friday, March 18, 2011
Many people see retargeting as that second chance at a consumer w ...
- Coalition Of Online Ad Companies Urges Support For Firefox Do-Not-Track Headers
PolicyBlog, Wendy Davis - Thursday, March 17, 2011
When Mozilla said last year that it was going to include ...
- Behavioral Targeting For Facebook
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 16, 2011
Think of Facebook's Sponsored Stories, which debuted in January, as a n ...
- Commerce's Strickling To Say Administration Supports Baseline Privacy Regs
PolicyBlog, Wendy Davis - Tuesday, March 15, 2011
Microsoft has added another privacy feature to Internet Explorer 9: A do-not-tra ...
- Netpulse Deal Could Make Heart Rates Of Addressable TV Advertisers Pump Faster
MediaDailyNews, Joe Mandese - Monday, March 14, 2011
Netpulse Inc., which operates a place-based video network distributed across stationary exerci ...
- Browsing Privacy's Next Steps
Data and Targeting Insider, Steve Smith - Friday, March 11, 2011
It is going to be a busy season on the privacy protecti ...
- DoubleVerify Brings Compliance With Privacy Codes
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 9, 2011
Three-year-old DoubleVerify wants to bring more accountability and trust into online advertisin ...
- Jon Mandel Named Chairman Of Proximic
Online Media Daily, - Monday, March 7, 2011
Madison Avenue media vet Jon Mandel has been named chairman of t ...
- Interclick Seeks Dismissal Of History-Sniffing Lawsuit
Online Media Daily, Wendy Davis - Thursday, March 3, 2011
Behavioral targeting network Interclick argues that a lawsuit by New York reside ...
- Response-Based Advertising Showing Promise
Data and Targeting Insider, Laurie Sullivan - Thursday, March 3, 2011
AdoTube recently announced the initial results of testing of its response targeti ...
- IAB Members Must Publicly Affirm Privacy Principles
Online Media Daily, Wendy Davis - Monday, February 28, 2011
The Interactive Advertising Bureau's leadership has voted to require all members ...
- PubMatic: Consumers Confused About Online Tracking
Online Media Daily, Laurie Sullivan - Friday, February 25, 2011
A new PubMatic study finds Internet users are more accepting of anonymo ...
- My Stuff, My Self: You Are What You Own
Data and Targeting Insider, Steve Smith - Friday, February 25, 2011
More than a decade into the behavioral method of targeting audiences rath ...
- Microsoft's Do-Not-Track Feature Gets Boost From W3C
PolicyBlog, Wendy Davis - Thursday, February 24, 2011
In the fall of 2007, a coalition of privacy groups and digit ...
- Opting Out Of Providing Information About Me
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 23, 2011
On a recent visit to the hospital for a routine check-up, ...
- Verizon Attacks FTC's Proposal For Deep-Packet Inspection
PolicyBlog, Wendy Davis - Wednesday, February 23, 2011
After behavioral advertising company NebuAd folded several years ago, it seemed unlike ...
- Is Anybody There? Does Anybody Care? Some Early Returns On Ad Choice Icons
Data and Targeting Insider, Steve Smith - Friday, February 18, 2011
Transparency. Choice. Control. These have been the rallying cries of the self-regulato ...
- NAI Wants More Disclosure About Targeted Health Ads
PolicyBlog, Wendy Davis - Friday, February 18, 2011
The self-regulatory group Network Advertising Initiative proposed on Friday that behavioral advertise ...
- MediaMind To Build Online Measurement Similar To GRP
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 16, 2011
What if advertisers relied on metrics to measure online advertising, reach a ...
- Wieser Steps Down As Interpublic's Top Ad Seer, Becomes CMO Of 'Targeted TV' Ad Developer Simulmedia
MediaDailyNews, Joe Mandese - Wednesday, February 16, 2011
They don't make ad industry seers the way they used to. Le ...
- Browser Solutions: The Geeks Rush In
Data and Targeting Insider, Steve Smith - Friday, February 11, 2011
Opt-Out Man may have to go in for a name change soo ...
- New Microsoft Tool Blocks Behavioral Advertising
Online Media Daily, Wendy Davis - Thursday, February 10, 2011
Moving forward with its own version of do-not-track, Microsoft is releasing ...
- California Court Rules ZIP Codes ARE Personal ID Info
PolicyBlog, Wendy Davis - Friday, February 11, 2011
When Jessica Pineda checked out via credit card at a Williams-Sonoma sto ...
- AudienceScience, Tumri Partner To Boost Audience Targeting
Online Media Daily, Gavin O'Malley - Thursday, February 10, 2011
In an effort to ingratiate clients with more dynamic and targeted creativ ...
- Web Companies' Do-Not-Track Mechanisms Far From Foolproof
PolicyBlog, Wendy Davis - Thursday, February 10, 2011
The Federal Trade Commission recently called on Web companies to create ...
- Psychographic, Demographic or Geographic Ad Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 9, 2011
I must admit to being bewildered when first hearing the word "psychographi ...
- Adchemy Stitches Together Intent: Search, Social, Mobile, Behavior
Online Media Daily, Laurie Sullivan - Monday, February 7, 2011
Adchemy will release information on an underlying technology its engineers created th ...
- Behavioral Marketing Will Morph Into Permission Marketing
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 4, 2011
Behavioral marketing is in trouble, says David Yovanno, CEO of social med ...
- Opt-Out Man Visits the Mall Cops
Data and Targeting Insider, Steve Smith - Friday, February 4, 2011
It's been a while since Opt-Out Man has dusted off the brows ...