- TV Behavioral Targeting Platform Simulmedia Taps Artificial Intelligence Developer
MediaDailyNews, Joe Mandese - Thursday, January 13, 2011
Simulmedia, the "targeted advertising television company" founded by online behavioral targeting pione ...
- Ad Industry Moving To Deploy Ad Disclosure Icons
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 12, 2011
Specific Media lays claim to last week becoming the first Interactive Advertisi ...
- Learning From Sharing
Data and Targeting Insider, Steve Smith - Friday, January 7, 2011
The essence of viral distribution is, of course, content sharing among frien ...
- Ad Industry Could Get Cash Infusion In 2011
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 5, 2011
Investors seem to keep feeding cash into companies supporting behavioral targeting despi ...
- McDonald's, CBS, Mazda and Microsoft Sued For 'History Sniffing'
Online Media Daily, Wendy Davis - Monday, January 3, 2011
A New York resident who recently sued behavioral advertising network Interclick f ...
- AdKeeper Secures $35M, Readies Public Launch
Online Media Daily, John Capone - Monday, January 3, 2011
"If you stop someone on the street and ask, 'Do advertisers respe ...
- Judge Allows NebuAd Privacy Lawsuit To Proceed
Online Media Daily, Wendy Davis - Thursday, December 23, 2010
In a mixed decision, a federal judge has ruled that Bresnan Communicatio ...
- eXelate CRO Takes On CEO Role, Sends Industry Message
Online Media Daily, Laurie Sullivan - Wednesday, December 22, 2010
Those receiving an email from Mark Zagorski at eXelate will no long ...
- EXelate Names New CEO
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, December 22, 2010
Behavioral ad targeting marketplace eXelate on Wednesday said it has promoted Chi ...
- A Few Internet Marketing Predictions for 2011
Data and Targeting Insider, Laurie Sullivan - Wednesday, December 22, 2010
Internet marketing will be regulated by 2015, and there will be mo ...
- Study: Almost 70% Of Consumers Give Thumbs Down To BT
PolicyBlog, Wendy Davis - Tuesday, December 21, 2010
Online ad companies that rely on tracking users across the Web ...
- What Does 'Engagement' Do?
Data and Targeting Insider, Steve Smith - Friday, December 17, 2010
"Engagement" has become one of the more enduring buzzwords of recent year ...
- What Are You Doing With My Data?
Data and Targeting Insider, Laurie Sullivan - Wednesday, December 15, 2010
It's true: students are conflicted and less-than-knowledgeable about Internet privacy. That w ...
- Why Do-Not-Track Isn't As New As It Might Sound
PolicyBlog, Wendy Davis - Tuesday, December 14, 2010
Judging by some of the media coverage, one would think that do-not-tra ...
- IAB Prepares To Take Larger Role In Litigation, Lobbying Efforts
Online Media Daily, Wendy Davis - Friday, December 10, 2010
Positioning itself to take a more active role in litigation that cou ...
- What Did Ya Get? Shopping Where (And How) Your Friends Shop
Data and Targeting Insider, Steve Smith - Friday, December 10, 2010
A weird YouTube phenomenon has cropped up this past year in t ...
- Should News Sites Monetize With Opt-In Ad Targeting?
PolicyBlog, Wendy Davis - Friday, December 10, 2010
Some ad industry executives have said that ad targeting holds the potenti ...
- Charge For Searches And Content To Rid Internet Of Ads
Data and Targeting Insider, Laurie Sullivan - Wednesday, December 8, 2010
Maybe Google, Bing and Yahoo should charge $1 for every search ...
- Microsoft Will Offer Do-Not-Track In Browser
PolicyBlog, Wendy Davis - Tuesday, December 7, 2010
Last week the Federal Trade Commission called on companies to find ...
- Socially Targeted Video Ads In Real-Time?
Online Media Daily, Laurie Sullivan - Friday, December 3, 2010
The logical next step for video will become socially targeting real-time a ...
- First 'History Sniffing' Suit Alleges Computer Fraud
PolicyBlog, Wendy Davis - Monday, December 6, 2010
No sooner did Federal Trade Commission consumer protection chief David Vladeck conde ...
- The Week That Was: Privacy Potpourri
Data and Targeting Insider, Steve Smith - Friday, December 3, 2010
The Federal Trade Commission succeeded in rattling everyone's cage this week. N ...
- Will Do-Not-Track Put An End To History Sniffing?
PolicyBlog, Wendy Davis - Thursday, December 2, 2010
Add "history sniffing" to the roster of techniques that can be us ...
- REI Radio Ad Highlights Consumer Behavior
Data and Targeting Insider, Laurie Sullivan - Wednesday, December 1, 2010
During the four-day U.S. Thanksgiving holiday the sports store REI ran ...
- Shopping Behavior 2010: Phoning It In
Data and Targeting Insider, Steve Smith - Friday, November 26, 2010
If retailers think the Internet permanently changed the way people research a ...
- Behavioral Targeting Classifications Read Between The Lines
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 24, 2010
Understanding consumer intent and knowing how to meet consumer needs seem li ...
- Kindsight Readies Test Of ISP-Based Targeting, Hasn't Named ISPs
PolicyBlog, Wendy Davis - Wednesday, November 24, 2010
Two years after complaints by lawmakers, consumer advocates and others shut do ...
- Better Advertising Betters Industry 'Assurance' By $9.5MM
Online Media Daily, Gavin O'Malley - Monday, November 22, 2010
Better Advertising has raised $9.5 million, the behavioral ad regulation start-up sa ...
- SOS: Publishers Have Sprung A Data Leak...Or Two...Or 40
Data and Targeting Insider, Steve Smith - Friday, November 19, 2010
If publishers don't start making the most of the data they colle ...
- Behaviorally Targeted Pilot Aims To Educate Consumers
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 17, 2010
Publishers Clearing House (PCH) ran a six-month pilot program supported by TRUST ...