- Why Do-Not-Track Isn't As New As It Might Sound
PolicyBlog, Wendy Davis - Tuesday, December 14, 2010
Judging by some of the media coverage, one would think that do-not-tra ...
- IAB Prepares To Take Larger Role In Litigation, Lobbying Efforts
Online Media Daily, Wendy Davis - Friday, December 10, 2010
Positioning itself to take a more active role in litigation that cou ...
- What Did Ya Get? Shopping Where (And How) Your Friends Shop
Data and Targeting Insider, Steve Smith - Friday, December 10, 2010
A weird YouTube phenomenon has cropped up this past year in t ...
- Should News Sites Monetize With Opt-In Ad Targeting?
PolicyBlog, Wendy Davis - Friday, December 10, 2010
Some ad industry executives have said that ad targeting holds the potenti ...
- Charge For Searches And Content To Rid Internet Of Ads
Data and Targeting Insider, Laurie Sullivan - Wednesday, December 8, 2010
Maybe Google, Bing and Yahoo should charge $1 for every search ...
- Microsoft Will Offer Do-Not-Track In Browser
PolicyBlog, Wendy Davis - Tuesday, December 7, 2010
Last week the Federal Trade Commission called on companies to find ...
- Socially Targeted Video Ads In Real-Time?
Online Media Daily, Laurie Sullivan - Friday, December 3, 2010
The logical next step for video will become socially targeting real-time a ...
- First 'History Sniffing' Suit Alleges Computer Fraud
PolicyBlog, Wendy Davis - Monday, December 6, 2010
No sooner did Federal Trade Commission consumer protection chief David Vladeck conde ...
- The Week That Was: Privacy Potpourri
Data and Targeting Insider, Steve Smith - Friday, December 3, 2010
The Federal Trade Commission succeeded in rattling everyone's cage this week. N ...
- Will Do-Not-Track Put An End To History Sniffing?
PolicyBlog, Wendy Davis - Thursday, December 2, 2010
Add "history sniffing" to the roster of techniques that can be us ...
- REI Radio Ad Highlights Consumer Behavior
Data and Targeting Insider, Laurie Sullivan - Wednesday, December 1, 2010
During the four-day U.S. Thanksgiving holiday the sports store REI ran ...
- Shopping Behavior 2010: Phoning It In
Data and Targeting Insider, Steve Smith - Friday, November 26, 2010
If retailers think the Internet permanently changed the way people research a ...
- Behavioral Targeting Classifications Read Between The Lines
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 24, 2010
Understanding consumer intent and knowing how to meet consumer needs seem li ...
- Kindsight Readies Test Of ISP-Based Targeting, Hasn't Named ISPs
PolicyBlog, Wendy Davis - Wednesday, November 24, 2010
Two years after complaints by lawmakers, consumer advocates and others shut do ...
- Better Advertising Betters Industry 'Assurance' By $9.5MM
Online Media Daily, Gavin O'Malley - Monday, November 22, 2010
Better Advertising has raised $9.5 million, the behavioral ad regulation start-up sa ...
- SOS: Publishers Have Sprung A Data Leak...Or Two...Or 40
Data and Targeting Insider, Steve Smith - Friday, November 19, 2010
If publishers don't start making the most of the data they colle ...
- Behaviorally Targeted Pilot Aims To Educate Consumers
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 17, 2010
Publishers Clearing House (PCH) ran a six-month pilot program supported by TRUST ...
- Report: Congress To Explore Do-Not-Track
PolicyBlog, Wendy Davis - Tuesday, November 16, 2010
The technological feasibility of a do-not-track registry might be uncertain, but t ...
- What's Cookin'
Research Brief, Jack Loechner - Monday, November 15, 2010
A unique segment of active online users within the ranks of ho ...
- Is A 'Privacy Czar' On The Way?
Data and Targeting Insider, Steve Smith - Friday, November 12, 2010
It looks as if the recent public scrutiny of online privacy a ...
- Self-Regulation Vs. Legislation: FTC, Commerce Dept. Set To Offer Differing Takes On Privacy
PolicyBlog, Wendy Davis - Friday, November 12, 2010
The Federal Trade Commission and Commerce Department are both expected to iss ...
- Behavioral Targeting Taps Social Signals
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 10, 2010
Those who follow MediaPost's search news know I've become fascinated by t ...
- Without Legislation, FTC's Do-Not-Track System Lacks Mandate
PolicyBlog, Wendy Davis - Wednesday, November 10, 2010
Federal Trade Commission Chairman Jon Leibowitz told lawmakers this summer that t ...
- Transparency Is The Only Policy
Data and Targeting Insider, Steve Smith - Friday, November 5, 2010
Just when you thought that the roll-out of industry self-policing efforts w ...
- AudienceScience Brings Wunderloop Technology To U.S.
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 3, 2010
Buy a company overseas for its proven technology and adapt it f ...
- Hey, Come Back Here! Can't We Be Friends?
Data and Targeting Insider, Steve Smith - Friday, October 29, 2010
Getting the creative right has always been a problem in behavioral targetin ...
- White House Creates Privacy And Internet Policy Committee
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 27, 2010
An interesting post by Cameron Kerry and Christopher Schroeder on the Whi ...
- Video Gets Specific: Vanderhook On Buying BBE
Data and Targeting Insider, Steve Smith - Friday, October 22, 2010
As Mediapost's AdNets conference returns to New York on Nov. 2, ...
- Report: Click Fraud Reaching New Heights
Online Media Daily, Laurie Sullivan - Wednesday, October 20, 2010
Advertisers waste millions of dollars on fake ad clicks, eroding the credibili ...
- Behavioral Targeting And The Privacy Dilemma
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 20, 2010
Data management has become painful for the online advertising industry. While t ...