- Hey, Come Back Here! Can't We Be Friends?
Data and Targeting Insider, Steve Smith - Friday, October 29, 2010
Getting the creative right has always been a problem in behavioral targetin ...
- White House Creates Privacy And Internet Policy Committee
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 27, 2010
An interesting post by Cameron Kerry and Christopher Schroeder on the Whi ...
- Video Gets Specific: Vanderhook On Buying BBE
Data and Targeting Insider, Steve Smith - Friday, October 22, 2010
As Mediapost's AdNets conference returns to New York on Nov. 2, ...
- Report: Click Fraud Reaching New Heights
Online Media Daily, Laurie Sullivan - Wednesday, October 20, 2010
Advertisers waste millions of dollars on fake ad clicks, eroding the credibili ...
- Behavioral Targeting And The Privacy Dilemma
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 20, 2010
Data management has become painful for the online advertising industry. While t ...
- What Do You Want to Watch Next?
Data and Targeting Insider, Steve Smith - Friday, October 15, 2010
Predicting what site visitors might want to read next most often ...
- Vegas.com's Mobile Strategy Will Include Behavioral Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 13, 2010
Vegas.com is on a path to deploy opt-in behavioral targeting technology ...
- Lawmakers Blast Legalese-Ridden Privacy Policies
Online Media Daily, Wendy Davis - Sunday, October 10, 2010
Two influential lawmakers said Friday they were concerned that Web companies a ...
- The Forever Cookie: New Tracking Technologies Continue To Threaten Privacy
PolicyBlog, Wendy Davis - Monday, October 11, 2010
In March of 2005, ad technology company United Virtualities boasted that ...
- Mobile Behavior Still Culturally Specific
Data and Targeting Insider, Steve Smith - Friday, October 8, 2010
The old saw about mobile media is that the U.S. is "behin ...
- Should Behavioral Targeting Be Opt-In?
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 6, 2010
Privacy clearly went from a topic ignored by most to a wo ...
- Industry Launches Behavioral Data Opt-Out
Marketing Daily, Karlene Lukovitz - Tuesday, October 5, 2010
To discourage federal intervention, leading marketing organizations are preparing to roll o ...
- Industry Group Truste Abandons BT Icon, Adopts DAA Graphic
Online Media Daily, Wendy Davis - Monday, October 4, 2010
The industry privacy group Truste has abandoned an effort to roll o ...
- Can Publishers Plug Their Data Leaks?
Data and Targeting Insider, Steve Smith - Friday, October 1, 2010
All year I have been hearing advertisers, ad networks and data provide ...
- Industry Coalition Bows Self-Regulation Info Web Site, Readies New Trade Organization
Online Media Daily, Wendy Davis - Thursday, September 30, 2010
The Interactive Advertising Bureau and other advertising groups behind the industry's self-regulato ...
- Holiday Shopping Starting And Online Beating Bricks; Deals Necessary
Research Brief, Jack Loechner - Thursday, September 30, 2010
According to the 2010 Consumer Shopping Habits Survey by Channel Advisor, 5 ...
- Could RFID Become The Mobile Browser Cookie?
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 29, 2010
Radio frequency identification (RFID) and near field communication (NFC) chips will beco ...
- Talk, Don't Target: Are Consumers Getting 'BT Savvy'?
Data and Targeting Insider, Steve Smith - Friday, September 24, 2010
As the conversation about consumer privacy becomes more public and everyday use ...
- Sophisticated Search Technologies Could Displace Behavioral Targeting
Data and Targeting Insider, Laurie Sullivan - Thursday, September 23, 2010
A platform from Adchemy launched Wednesday to improve search engine marketing conversio ...
- Ad Network Rocket Fuel Lands $10 Million Funding
Online Media Daily, Mark Walsh - Wednesday, September 22, 2010
Rocket Fuel, an ad network founded by a trio of Yahoo vetera ...
- Flash Cookie Lawsuits Could Spur Courts To Reconsider Privacy Ruling
PolicyBlog, Wendy Davis - Tuesday, September 21, 2010
In recent weeks, class-action lawyers have filed a handful of lawsuits again ...
- Privacy? We're Just Glad You Asked
Data and Targeting Insider, Steve Smith - Friday, September 17, 2010
Jim Brock of PrivacyChoice.org discovered something interesting on his way to crafti ...
- Will Semantic Real-Time Bidding Take On Behavioral Targeting?
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 15, 2010
Real-time bidding in online advertising continues to grow, forcing companies to g ...
- Variety Site adopts Newstogram Tracking
MediaDailyNews, - Monday, September 13, 2010
Variety.com has adopted DailyMe's behavioral tracking and recommendation technology Newstogram. Newstogram generat ...
- A Doctor In The House?
Research Brief, Jack Loechner - Thursday, September 9, 2010
According to the comScore/ImpactRx Physician Behavioral Measurement solution, 81% of physicians onli ...
- Wal-Mart Subsidiary Deploys Behavioral Targeting Technology
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 8, 2010
Wal-Mart typically leads the retail industry when it comes to implementing innovati ...
- Understanding IBM's Plan To Support Online Marketing, Advertising
Online Media Daily, Laurie Sullivan - Friday, September 3, 2010
IBM Software Group's strategy to support marketing services for companies and agenci ...
- Opt-Out Man: The Summer Catch-Up Tour
Data and Targeting Insider, Steve Smith - Friday, September 3, 2010
As the controversies surrounding digital privacy become more public, the responses ...
- Don't Be Afraid Of The Cookie Monster
Metrics Insider, Josh Chasin - Tuesday, August 31, 2010
All this fuss about online privacy and cookie-targeting got me curious. ...
- Deutsche Post Acquires More Than Nugg.ad
Data and Targeting Insider, Laurie Sullivan - Friday, August 27, 2010
Bonn, Germany-based Deutsche Post acquired nugg.ad AG, Europe's largest targeted online ...