Taykey, an online ad platform developed by former intelligence officers of the Israeli Defense Ministry, officially launched this morning. The service utilizes proprietary technology to analyze
real-time data capable of predicting where online users will "be next," effectively serving as a predictive behavioral targeting tool. In a related move, Taykey said it closed a $9 million round of
funding from Sequoia Capital, Softbank Capital and Crescent Point, which will be used to help the Tel Aviv-based company to build out a New York City-based sales team.
