- In-Stream BT: The Elephant In The Room
Data and Targeting Insider, Phil Leggiere - Wednesday, May 27, 2009
Over the past year the online video space has seen an explosi ...
- Why Behavioral Targeting Is Bad for Consumers and Advertisers
Online Media Daily, Zephrin Lasker - Wednesday, May 27, 2009
If you heard a tapping sound in the morning hours Friday befo ...
- The Implications of the Social Data Revolution
Around the Net In Online Marketing, Ross Fadner - Friday, May 22, 2009
How's this for an eye-popping statistic: "In 2009, more data will ...
- Exposing The Beacons In Our Midst
Data and Targeting Insider, Steve Smith - Friday, May 22, 2009
Surveys often suggest that users are not as exorcised over online behavior ...
- NebuAd Defense Does Way More Than Rest
Online Media Daily, Wendy Davis - Thursday, May 21, 2009
Defunct behavioral targeting company NebuAd didn't just spur complaints by lawmakers a ...
- Video Targeting: Simplifying The (Still) Too-Complex
Data and Targeting Insider, Phil Leggiere - Wednesday, May 20, 2009
If there's a consistent law of media history it's that, for advertising-support ...
- Can WPP Demystify Behavioral Targeting?
PolicyBlog, Wendy Davis - Wednesday, May 20, 2009
The think tank Future of Privacy Forum announced this week that ...
- Content Matters: Nano-Targeted Retargeting
Data and Targeting Insider, Steve Smith - Friday, May 15, 2009
Retargeting has been one of the most effective arrows in the behavior ...
- Smashing Optimization Silos
Data and Targeting Insider, Phil Leggiere - Wednesday, May 13, 2009
A not-so-funny thing happened on the way to the often-prophesied friction-free onli ...
- Hypocrisy In Action? AT&T's Attempt To Clear Air On BT
PolicyBlog, Wendy Davis - Wednesday, May 13, 2009
AT&T today confirmed to Rep. Anna Eshoo (D-Calif.) that it has work ...
- TRA: Target 'Swing Purchasers' On TV For Better ROI
MediaDailyNews, Wayne Friedman - Tuesday, May 12, 2009
Targeting TV shows with heavy consumer purchasers of a specific brand c ...
- FTC's Leibowitz Opts For BT Opt-In
PolicyBlog, Wendy Davis - Tuesday, May 12, 2009
Federal Trade Commission Chairman Jon Leibowitz recently warned online ad companies th ...
- The Further Adventures Of Opt-In Man
Data and Targeting Insider, Steve Smith - Friday, May 8, 2009
Apparently, they are all after me now -- except the ones ...
- Attribution Analytics Could be BT's Best Friend
Data and Targeting Insider, Phil Leggiere - Wednesday, May 6, 2009
The premise and big promise of online display advertising has been th ...
- Smart Email Optimizes Itself for the Best Response
Online Media Daily, Laurie Sullivan - Monday, May 4, 2009
Encyclopaedia Britannica has been testing a feature in Silverpop's Engage that determin ...
- Ready, Aim...
Research Brief, Jack Loechner - Monday, May 4, 2009
According to the results of a recent comScore study of vertical ...
- 'Will Trade My Info for Better Ads'
Data and Targeting Insider, Steve Smith - Friday, May 1, 2009
How willing are online users to trade personal information for a more-target ...
- How Marketers Can Gain ROI From BT Campaigns
Online Media Daily, Laurie Sullivan - Friday, May 1, 2009
Despite promises that behavioral targeting allows marketers to hit the mark, f ...
- BT Blue
Data and Targeting Insider, Phil Leggiere - Wednesday, April 29, 2009
Ruben Kane, the entrepreneur behind the "Adult Dating" site/social network AdultSpace, believ ...
- IAB Preaches To Choir
PolicyBlog, Wendy Davis - Tuesday, April 28, 2009
As lawmakers continue to scrutinize online advertising, the Interactive Advertising Bureau sa ...
- More People Worldwide Watch More Channels on More Devices
Research Brief, Jack Loechner - Tuesday, April 28, 2009
According to findings from the Accenture second annual Global Broadcast Consumer Surve ...
- Connected: AT&T Gets Cozy With Behavior Targeting Co.
MediaDailyNews, Wendy Davis - Friday, April 24, 2009
In the last year, AT&T has emerged as an outspoken critic ...
- FTC Chair: Web Ad Industry Has One Last Chance To Avoid Regs
PolicyBlog, Wendy Davis - Monday, April 27, 2009
Federal Trade Commission Chairman Jon Leibowitz reiterated today that the online ...
- Among The Numerati: Tracking The Trackers
Data and Targeting Insider, Steve Smith - Friday, April 24, 2009
When I first heard of Business Week reporter Stephen Baker's book abo ...
- AT&T In Bed With BT Company
Online Media Daily, Wendy Davis - Friday, April 24, 2009
In the last year, AT&T has emerged as an outspoken critic ...
- Lawmaker Presses AT&T On Behavioral Targeting
PolicyBlog, Wendy Davis - Friday, April 24, 2009
AT&T has spent much time in this last year criticizing behavioral targeti ...
- 42 Million Americans Listen to Radio Weekly on Digital Audio Platforms
Research Brief, Jack Loechner - Friday, April 24, 2009
The latest study by Arbitron and Edison Research shows continued growth ...
- Congress Opens Up New Front On Digital Privacy Issues
Online Spin, Dave Morgan - Thursday, April 23, 2009
It's privacy time again. A new era of scrutiny into the consum ...
- No More Banker's Hours: 24/7 Financial Targeting
Data and Targeting Insider, Phil Leggiere - Wednesday, April 22, 2009
It wasn't too long ago that the phrase "banker's hours" was sti ...
- Privacy International Takes On Phorm
PolicyBlog, Wendy Davis - Wednesday, April 22, 2009
The U.K.-based group Privacy International has added its voice to the growi ...