- Wikipedia Opts Out Of Phorm BT Scanning
Online Media Daily, Wendy Davis - Monday, April 20, 2009
Controversial ad company Phorm suffered another blow last week when online encycloped ...
- Personalization: It's Not Easy Being Me
Data and Targeting Insider, Steve Smith - Friday, April 17, 2009
Personalization is one of the great un-kept promises of digital media. Fr ...
- Game Time For Self-Regulation Advocacy
Data and Targeting Insider, Phil Leggiere - Wednesday, April 15, 2009
With online advertising, especially on the display side, struggling to keep i ...
- Phorm Spurs EU Legal Action Against U.K.
Online Media Daily, Wendy Davis - Wednesday, April 15, 2009
European regulators said Tuesday they have commenced legal action regarding controversial behavior ...
- Amazon Joins Anti-Phorm Brigade
PolicyBlog, Wendy Davis - Wednesday, April 15, 2009
Online retail giant Amazon said today that it won't allow behavioral targeti ...
- Listening To The Engine
Data and Targeting Insider, Steve Smith - Friday, April 10, 2009
When dynamic ad technology company Teracent started helping HP retarget users o ...
- BT Learns To 'Seize The Moment'
Data and Targeting Insider, Phil Leggiere - Wednesday, April 8, 2009
For better or worse, "Internet time" has replaced the far more leisure ...
- True Privacy Control Begins With Publishers
Online Media Daily, Meir Zohar - Wednesday, April 8, 2009
Ever tried straining spaghetti in a colander with holes the size ...
- Mobile Internet Alluring to About 1/3 of the Adult Population, Almost 2/3 Are Ambivalent or Less
Research Brief, Jack Loechner - Wednesday, April 8, 2009
The telephone answering machine meant once-missed calls were returned and completed, whi ...
- You've Been De-Anonymized
Data and Targeting Insider, Steve Smith - Friday, April 3, 2009
In a new academic paper from two University of Texas scholars, comput ...
- A Note About Tracking Cookies
Online Spin, dave.b , Max Kalehoff - Friday, April 3, 2009
The Wall Street Journal's All Things Digital recently served me an unexpect ...
- Study Challenges BT Claims Of 'Anonymous' Data
Online Media Daily, Wendy Davis - Thursday, April 2, 2009
Behavioral targeting companies have long argued that tracking people anonymously as th ...
- Filtering Out The Noise
Data and Targeting Insider, Phil Leggiere - Wednesday, April 1, 2009
Search has often, and deservedly, been praised as the gold standard ...
- FetchBack Launches Ad Generation Technology
Online Media Daily, - Tuesday, March 31, 2009
FetchBack has launched what it is claiming is the first dynamic ...
- Europe Commish: Even Anonymous BT Poses Consumer Threat
PolicyBlog, Wendy Davis - Tuesday, March 31, 2009
European Commissioner Meglena Kuneva is sounding the alarm that Web companies don ...
- Talk As Behavior
Data and Targeting Insider, Steve Smith - Friday, March 27, 2009
As data miners drill deeper into the social media terrain for meaningf ...
- Relevant Advertising With Bucks Off Captures Online Consumers
Research Brief, Jack Loechner - Friday, March 27, 2009
According to a new survey by Lightspeed Research and the Internet Advertisi ...
- Travel Targeting: Extending In-Market Reach
Data and Targeting Insider, Phil Leggiere - Wednesday, March 25, 2009
Most online verticals have evolved from an early emphasis on targeting med ...
- Déjà Vu: Dapper Reminds Consumers Of Previous Ads
Online Media Daily, Tanya Gazdik - Tuesday, March 24, 2009
Dapper is expected to announce today the launch of Behavioral Remessaging, whi ...
- Google Watches Its Language
Data and Targeting Insider, Steve Smith - Friday, March 20, 2009
Last week I dipped my toe into the emerging world of consum ...
- Questions For Google On BT Plan
Online Media Daily, Tim Daly - Friday, March 20, 2009
Just last week, we awoke to the riveting news that Google h ...
- BT: Thinking Beyond the Recession
Data and Targeting Insider, Phil Leggiere - Wednesday, March 18, 2009
Jeff Hirsch's prediction at the recent Omma Behavioral conference that behavioral targeti ...
- IAB Preps Anti-Regulatory Campaign
Online Media Daily, Wendy Davis - Wednesday, March 18, 2009
As part of what appears to be a lobbying effort aimed ...
- Phorm Calls Google Privacy Threat: Pot Calling Kettle...?
PolicyBlog, Wendy Davis - Monday, March 16, 2009
Behavioral targeting company Phorm has come in for a lot of critici ...
- Is Opt-in The New Opt-Out?
Data and Targeting Insider, Steve Smith - Friday, March 13, 2009
Google's announcement this week of a new behaviorally targeted ad program a ...
- Google Pleases EFF With Opt-Out Tools
Around the Net In Online Marketing, Ross Fadner - Thursday, March 12, 2009
Google launched its behavioral targeting advertising program Wednesday, a move that w ...
- Google Confirms Launch Of BT Program
Online Media Daily, Gavin O'Malley - Wednesday, March 11, 2009
Google has confirmed the launch of a new behavioral targeting program th ...
- BT And Consumers: Transparency Crucial To Gaining Trust
Data and Targeting Insider, Phil Leggiere - Wednesday, March 11, 2009
Publishers and advertisers by now have internally devoted enormous investments in mone ...
- Google Takes Mystery Out Of BT, Gives Consumers A Say In What They See
Online Media Daily, Wendy Davis - Wednesday, March 11, 2009
Google will unveil new privacy measures today that will give consumers mo ...
- Berners-Lee Warns Against ISP-Based Ad Targeting
PolicyBlog, Wendy Davis - Wednesday, March 11, 2009
As Google is shaking up the U.S. online ad world with i ...