- Former FTC Chair: Crank Out Some BT Self-Regs, NOW
PolicyBlog, Wendy Davis - Tuesday, March 10, 2009
The online ad world needs to come up with some new self-regulato ...
- Post-Show Takeaway: Get Out Of The Black Box
Data and Targeting Insider, Steve Smith - Friday, March 6, 2009
At last week's well-attended, highly interactive OMMA Behavioral conference, I was stru ...
- Online Behavioral Targeting Pioneer Turns To TV
MediaDailyNews, Joe Mandese - Thursday, March 5, 2009
Dave Morgan, one of the pioneers of so-called "behavioral targeting" in onli ...
- Fresh Video Content From OMMA Behavioral Now Available
Online Media Daily, The Editor - Thursday, March 5, 2009
Click
here to see video coverage from the recent OMMA Behavior ...
- Weather Underground Offers Climate-Oriented Ad Targeting
Online Media Daily, Gavin O'Malley - Thursday, March 5, 2009
Online weather service Weather Underground, in partnership with Israel-based ad tech fi ...
- Majority of Consumers Still Object To Anonymous BT
Online Media Daily, Wendy Davis - Thursday, March 5, 2009
More consumers are growing comfortable with online behavioral targeting, perhaps as ...
- Delivering Personalized Display Ads
Data and Targeting Insider, Phil Leggiere - Wednesday, March 4, 2009
While e-commerce marketers have access to powerful platforms for personalizing and optimizi ...
- Fresh Video Content From OMMA Behavioral Now Available
Online Media Daily, The Editor - Wednesday, March 4, 2009
Click
here to see video coverage from the recent OMMA Behavior ...
- Adzilla Faces Potential Class-Action Lawsuit
Online Media Daily, Wendy Davis - Wednesday, March 4, 2009
Congressional concerns about privacy helped drive behavioral targeting company Adzilla to shutt ...
- Fresh Video Content From OMMA Behavioral Now Available
MediaDailyNews, The Editor - Tuesday, March 3, 2009
Click
here to see video coverage from the recent OMMA Behavior ...
- Fresh Video Content From OMMA Behavioral Now Available
Online Media Daily, The Editor - Tuesday, March 3, 2009
Click
here to see video coverage from the recent OMMA Behavior ...
- How Did This Ad Get Here? Responding To The FTC's Privacy Principles
Online Media Daily, Chad Little - Monday, March 2, 2009
I can't say that I'm surprised by the current stance the Feder ...
- Avoiding 'Truman Show' Moments
Data and Targeting Insider, Phil Leggiere - Friday, February 27, 2009
The proposition "If we build it they will come" is by n ...
- BT: Privacy Peril Or Key To Web Prosperity?
Online Media Daily, Mark Walsh - Friday, February 27, 2009
If behavioral targeting is the key to providing Web users advertising that ...
- Behavioral Targeting To Surpass Search Advertising By 2020
Online Media Daily, Mark Walsh - Friday, February 27, 2009
Jeff Hirsch, president and CEO of Audience Science, kicked off the OM ...
- Havas Exec: Data Equals Dollars
Online Media Daily, Gavin O'Malley - Friday, February 27, 2009
Advertisers had better wise up and start turning their data into dollar ...
- Havas Digital Partners With Media6°
Online Media Daily, Tanya Gazdik - Thursday, February 26, 2009
Havas Digital has entered into a multi-level strategic partnership with Media6°, whi ...
- New BT Company Bridges Offline, Online
Online Media Daily, Tanya Gazdik - Thursday, February 26, 2009
Industry veterans Tim Daly and Al Gadbut are launching a "next-generation" behavior ...
- Expedia Launches BT Ad Format
Online Media Daily, Mark Walsh - Thursday, February 26, 2009
Expedia has launched a new behaviorally targeted ad format that allows advertise ...
- Ad Budget Crunch Puts Pressure On Supply Line
Online Media Daily, Laurie Sullivan - Wednesday, February 25, 2009
Tightening online advertising budgets have caused a fundamental shift in the indust ...
- Advertising To Social Networkers Tricky
Research Brief, Jack Loechner - Thursday, February 26, 2009
A recent study by InsightExpress, exploring participation trends across social networks, ...
- Welcome To OMMA Behavioral
Data and Targeting Insider, Steve Smith - Wednesday, February 25, 2009
Once again, tomorrow at OMMA Behavioral we assemble the leading thinkers a ...
- Two Thirds Purchased Products Offline From Retail Company Email
Research Brief, Jack Loechner - Wednesday, February 25, 2009
According to new survey research from Epsilon, The benefits of permission-based ema ...
- BT Program Brings 50-200% Lifts
Online Media Daily, Gavin O'Malley - Monday, February 23, 2009
Behavioral marketing data exchange eXelate today is expected to announce the laun ...
- The Big Mommy Shift
Data and Targeting Insider, Steve Smith - Friday, February 20, 2009
Something happens to parents on or around the time their kids tu ...
- Tearing Down the (Data) Walls
Data and Targeting Insider, Phil Leggiere - Wednesday, February 18, 2009
Behavioral targeting is driven by the premise that by paying attention ...
- Omniture Unveils Product Suite, Lifts Northwest Airlines Revenue $16M
Online Media Daily, Laurie Sullivan - Wednesday, February 18, 2009
Omniture plans to unveil a series of applications today that lets markete ...
- BT Group Still Under Scrutiny For Phorm Association
Online Media Daily, Wendy Davis - Wednesday, February 18, 2009
European privacy watchdogs are continuing to press U.K. officials to take acti ...
- Bi-lingual Hispanics Live With Ease in Both Worlds
Research Brief, Jack Loechner - Monday, February 16, 2009
According to a recent Ipsos U.S. Hispanic Omnibus study, U.S. Hispanics, regardle ...
- FTC Guidelines: Drilling The Details
Data and Targeting Insider, Steve Smith - Friday, February 13, 2009
A day after the Federal Trade Commission issued its revised guidelines f ...