- Privacy Advocates: FTC's BT Guidelines Not Sufficient
Online Media Daily, Wendy Davis - Thursday, February 12, 2009
The Federal Trade Commission Thursday endorsed the view that Web companies th ...
- FTC Remembers The Data Valdez
PolicyBlog, Wendy Davis - Friday, February 13, 2009
In the summer of 2006, AOL publicly released three months worth ...
- FTC Unveils New Privacy Guidelines
Online Media Daily, Wendy Davis - Thursday, February 12, 2009
The Federal Trade Commission this morning issued new guidelines proposing that compani ...
- FTC: No Privacy Laws For BT
PolicyBlog, Wendy Davis - Thursday, February 12, 2009
As expected, the Federal Trade Commission today said there's no need f ...
- Voice: The Once (and Future?) Killer App
Data and Targeting Insider, Phil Leggiere - Wednesday, February 11, 2009
At the moment the tantalizing (but somewhat elusive) promise of a take-o ...
- Seismic Shift in Internet Age Mass
Research Brief, Jack Loechner - Wednesday, February 11, 2009
According to surveys through 2008 by the Pew Internet and American Li ...
- Not All Football Ads Good For Kids
Research Brief, Jack Loechner - Tuesday, February 10, 2009
Common Sense Media recently released a study on the content of a ...
- Conversation As Behavior
Data and Targeting Insider, Steve Smith - Friday, February 6, 2009
Behavioral targeting technologies can extrapolate from raw usage data and patterns ...
- Personalize Ads For Frequent Online Shoppers and Bigger Spenders
Research Brief, Jack Loechner - Thursday, February 5, 2009
According to the 2008 Personalization Survey from ChoiceStream, 39% of consumers overa ...
- Deepening The Dialogue
Data and Targeting Insider, Phil Leggiere - Wednesday, February 4, 2009
It took brands a long time to acknowledge the existence of consume ...
- ISPs Conjoined With NebuAd Claim Innocence
Online Media Daily, Wendy Davis - Tuesday, February 3, 2009
Internet service providers facing a lawsuit for allegedly violating subscribers' privacy ...
- Lotame's Three-Way BT Deal Measures Attitude, Buzz
Online Media Daily, Laurie Sullivan - Monday, February 2, 2009
Lotame Solutions has partnered with Amplify and Vizu to measure the val ...
- Why Are You Following Me?
Data and Targeting Insider, Steve Smith - Friday, January 30, 2009
Educating consumers about what behavioral targeting is and is not up t ...
- BT And Self-Regulation
Feedback Loop, - Friday, January 30, 2009
MediaPost's story "NARC Hopes to Curtail Privacy Laws with Bigger Board" unfortunate ...
- BT: Remember We're All Consumers, Too
Feedback Loop, - Friday, January 30, 2009
Man, is this a smart piece! This is a neck of t ...
- Time For An Inbound Targeting Strategy
Data and Targeting Insider, Phil Leggiere - Wednesday, January 28, 2009
Though the phrase predates the modern Internet, "one-to-one communication" remains the be ...
- Moving Metal: BT And The Auto Crisis
Data and Targeting Insider, Steve Smith - Friday, January 23, 2009
As the auto industry stalls and sputters out of its worst ye ...
- Of BT & Retargeting
Feedback Loop, - Friday, January 23, 2009
I would venture to say that most users would not notice t ...
- Targeting For Value
Data and Targeting Insider, Phil Leggiere - Wednesday, January 21, 2009
As investors are forced to shift from trading to value investing ...
- Legacy Media and New Media Meld: Mass Communications Succumb to Communications by the Masses
Research Brief, Jack Loechner - Wednesday, January 21, 2009
According to the third annual U.S. Media Myths & Realities survey ...
- Hallelujah! I Am Being Followed
Data and Targeting Insider, Steve Smith - Friday, January 16, 2009
Just because I am paranoid doesn't mean someone isn't following me. B ...
- Delivering The Message
Data and Targeting Insider, Phil Leggiere - Wednesday, January 14, 2009
The more aggressively marketers "bid for relevancy" by leveraging ever more pinpoi ...
- Madison Avenue Coalition To Focus On Behavioral Marketing, Consumer Protection
Online Media Daily, Joe Mandese - Tuesday, January 13, 2009
In an effort to stem potential regulation that would curtail new, sophisticat ...
- Industry Coalition Forms To Fight BT Regs
PolicyBlog, Wendy Davis - Tuesday, January 13, 2009
Faced with calls for new privacy laws, the Interactive Advertising Bureau h ...
- Q1 Gut Check: Is BT Ready for Tough Times?
Data and Targeting Insider, Steve Smith - Friday, January 9, 2009
All media and ad platforms ended 2008 trying to make the be ...
- Rapid-Response Targeting
Data and Targeting Insider, Phil Leggiere - Thursday, January 8, 2009
A few years ago online marketers began to realize en masse th ...
- Learning From Sony BMG's Million-Dollar Mistake
Data and Targeting Insider, Steve Smith - Friday, January 2, 2009
In a settlement last month with the Federal Trade Commission, Sony B ...
- Sony BMG: Slap On Wrist For Major Blunder?
Feedback Loop, - Friday, January 2, 2009
Gee, we could have saved them [Sony BMG] the trouble for ...
- Inconspicuous, But Influential
Research Brief, Jack Loechner - Friday, December 26, 2008
According to a new survey from Mediamark Research & Intelligence, 11.5% ...
- The Digital Future Through The Looking Glass
Research Brief, Jack Loechner - Thursday, December 25, 2008
The 2008 Digital Future Project, conducted by the Center for the Digit ...