- 7UP To Get 'Crisper' Taste; Dr Pepper, Snapple Gain Sales
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 25, 2010
Dr Pepper Snapple is reformulating 7UP to give it a "crisper" lem ...
- PepsiCo Wants To Co-Collaborate With Its Consumers
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 25, 2010
Marketers need to make a brand a critical part of their co ...
- Samuel Adams Partners On Specialty Beef Cut
Marketing Daily, - Monday, May 24, 2010
The Samuel Adams beer brand has partnered with an artisan butcher, Ja ...
- Genesee Tries Ironic Touch For Genny Light
Marketing Daily, Karl Greenberg - Monday, May 24, 2010
The campaign comprises radio, point-of-purchase, social media and online videos that pos ...
- Mountain Dew Fans Crowdsource Ad Media Buys
Marketing Daily, Laurie Sullivan - Monday, May 24, 2010
The year-long project now asks Mountain Dew lovers to guide the media-buyi ...
- Pepsi Foundation Ups 'Diplomas Now' Commitment
Marketing Daily, - Thursday, May 20, 2010
The PepsiCo Foundation is extending and increasing its funding of Diplomas No ...
- Presidente Beer Launches U.S. General Market Push
Marketing Daily, Karlene Lukovitz - Thursday, May 20, 2010
The integrated campaign will focus on grassroots online and offline components, wi ...
- A Look At The Economics In The Battle Over Soda Taxes
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 19, 2010
Economic columnist David Leonhardt takes a look at Coca-Cola and PespiCo's campai ...
- You're Not Drinking Enough Coffee At Starbucks, Starbucks Says
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 18, 2010
Even its most loyal customers consume only three of every 10 cu ...
- DQ, Oreo Partner On Blizzard 25th Anniversary
Marketing Daily, Karlene Lukovitz - Monday, May 17, 2010
Oreo/Kraft and DQ have a long-standing relationship: The Oreo Blizzard is t ...
- FTC Asked To Probe Alcohol Marketing Online
Online Media Daily, Wendy Davis - Monday, May 17, 2010
Consumer watchdogs are questioning whether alcohol companies inappropriately target Web users und ...
- Task Force Releases Obesity Recommendations
Marketing Daily, Karlene Lukovitz - Tuesday, May 11, 2010
Many of the core marketing recommendations largely reaffirm work or discussions alrea ...
- Subway And Bud Light Back College Rugby
Marketing Daily, - Monday, May 10, 2010
Subway Restaurants and Anheuser-Busch's Bud Light are sponsoring the first-ever USA 7 ...
- Southwest Serving Corona Extra With Lime
Marketing Daily, - Monday, May 10, 2010
Southwest will be testing Corona Extra onboard through September and, at th ...
- A Dunce Cap for Dunkin' Donuts
The Social Graf, Erik Sass - Tuesday, May 11, 2010
It's amazing how many things can go wrong when you are tryi ...
- Coke's Soda Fountain Goes High-Tech
Around the Net In Brand Marketing, Thom Forbes - Monday, May 10, 2010
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- Constellation Brands Targets Younger, Tech-Savvy Wine Drinkers
Around the Net In Brand Marketing, Thom Forbes - Friday, May 7, 2010
Constellation Brands, the world's largest wine producer whose 75 labels include Robe ...
- Who Drinks Bottled Water/Seltzer?
Marketing Daily, - Thursday, May 6, 2010
Top 10 DMAs in which reside adults who drank bottled water ...
- Sunny Delight's Fruit2O Helps Fight Diabetes
Marketing Daily, - Thursday, May 6, 2010
The campaign, themed "Small Changes, Lifelong Results," will encourage individuals to pled ...
- Mead Johnson's Flavored Toddler Formula Faces Outcry
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 6, 2010
Some mommy bloggers and nutritionists are critically targeting Mead Johnson Nutrition's Enfagr ...
- Gatorade Takes High School Athletes Through G-Series Paces
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 6, 2010
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- CPGs, Restaurants Shift Capital Spending Overseas
Marketing Daily, Karlene Lukovitz - Wednesday, May 5, 2010
Major packaged food and beverage companies and restaurant chains alike are shifti ...
- Newly Introduced Congressional Bill Tackles Obesity
Marketing Daily, Karlene Lukovitz - Wednesday, May 5, 2010
Rick Wolford, chairman of GMA's board of directors and chairman, president a ...
- Miller High Life Gets Packaging Redesign
Marketing Daily, Karlene Lukovitz - Wednesday, May 5, 2010
While High Life's red-and-white, "soft cross" logo is unchanged, the cartons' fro ...
- Bud Light Will Kick Off Exclusive NFL Sponsorship In 2011
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 5, 2010
Anheuser-Busch's Bud Light will replace MillerCoors' Coors Light as the "official a ...
- Sustainable Packaging: Road Map Or Road To Nowhere?
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 5, 2010
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- Burger King Taps Coke's Natalia Franco As Global CMO
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 5, 2010
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- Industry, Media Launch Obesity-Fighting Platform
Marketing Daily, Karlene Lukovitz - Tuesday, May 4, 2010
The new online initiative aims to encourage healthy-weight initiatives for children ...
- Sam Adams, Poland Spring Ease Mass. Water Woes
Marketing Daily, - Monday, May 3, 2010
Poland Spring, based in Hollis, Maine, says it has already brought ...
- Kraft, Coke Move To Vending Machines Resembling Large IPhones
Around the Net In Brand Marketing, Thom Forbes - Monday, May 3, 2010
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