- Molson Coors Releases First D2C-Only Brand: Roxie Non-Alcohol Cocktails
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, January 10, 2023
VP Jamie Wideman said brand may go retail eventually, but now ai ...
- Ocean Spray Combines Humor, Violence In New 'Better-For-You' Creative
Marketing Daily, Steve Ellwanger - Monday, January 9, 2023
A woman overcomes her fear of clowns by beating one up (stil ...
- Coca-Cola Wins Two 'Greenwashing' Suits, Now Faces Ingredient Litigation
Marketing Daily, Steve Ellwanger - Monday, January 9, 2023
New suit alleges synthetic chemicals are in Simply Tropical juice drink, whi ...
- Brandience Serves Up Biggby Coffee As New AOR
Accounts on the Move, Fern Siegel - Friday, January 6, 2023
The agency's CEO said the win allows it "to leverage our de ...
- Chick-fil-A, Mtn Dew Most-Read CPG/QSR Stories Of 2022
Marketing Daily, Steve Ellwanger - Tuesday, January 3, 2023
Mtn Dew was the subject of the #1 most-read story, about t ...
- Celsius Energy Drink Brand Agrees To Pay $7.8M For 'No Preservatives' Claim
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, December 29, 2022
If approved, the settlement would require Celsius to modify its advertising a ...
- Distributors Allege Beverage Makers Thwart Slotting-Fee Rules For Alcohol Products
Marketing Daily, Steve Ellwanger - Wednesday, December 28, 2022
While soft drink marketers have long been allowed to pay slotting fe ...
- Shopify Revenue Declined For Some Verticals This Season, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, December 28, 2022
TikTok was third in total ad spend -- but it slowed ...
- 'Dear Badass Santa': Bring Me Gifts... And Barley Milk
Marketing Daily, Les Luchter - Thursday, December 22, 2022
To enter sweepstakes, consumers identify an unwanted present they received, as we ...
- Gatorade Recruits NFL Players To Promote Caffeinated Energy Drink Fast Twitch
Marketing Daily, Steve Ellwanger - Thursday, December 22, 2022
Stefon Diggs of the Buffalo Bills, George Kittle of the San Francis ...
- Splash Beverage Outlines Growth Plans For Tapout Hydration Beverage
Marketing Daily, Steve Ellwanger - Monday, December 19, 2022
Former NFL quarterback Drew Brees accepted an equity position in Splash Bevera ...
- 'Pepsi, Where's My Jet?' Offers Lessons For Marketers, Agencies
Marketing Daily, Les Luchter - Friday, December 16, 2022
Four-part Netflix series is suspenseful case history of a marketing campaign th ...
- Truth In Advertising Seeks Government Action On Ghost Lifestyle's Marketing
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, December 15, 2022
Nonprofit group Truth in Advertising alleges Ghost engages in "unfair and deceptiv ...
- Keurig Dr Pepper Seeks To Energize Distribution After Acquiring 30% Of Nutrabolt
Marketing Daily, Steve Ellwanger - Wednesday, December 14, 2022
Nutrabolt's C4 will soon leverage Keurig Dr Pepper's direct-store-distribution network as pa ...
- Coca-Cola Creates Short Film, Campaign To Educate Consumers About Sustainability Through Music
Performance Marketing Insider, Laurie Sullivan - Thursday, December 15, 2022
The Recycled Records campaign introduces an original EP made up of t ...
- Heineken Develops Attention Measurement Campaign With Teads And Dentsu
Data & Programmatic Insider, Laurie Sullivan - Monday, December 12, 2022
Heineken and Dentsu worked with Teads to test an attention-measurement campaign arou ...
- Cameron's Coffee Counters Cafe Brands With 'Always Smooth, Never Bitter'
Marketing Daily, Steve Ellwanger - Friday, December 9, 2022
Brand is touted as the opposite of bitter blends commonly brewed ...
- Mall Of America Gets 'Grinchier' Courtesy Of International Delight
Marketing Daily, Steve Ellwanger - Monday, December 5, 2022
A Grinch character will serve coffee seasoned with International Delight's Grinch Peppermi ...
- Cameron's Coffee Pours 'Never Bitter' Ad, Pushes Simple Goodness
MAD, Fern Siegel - Friday, December 2, 2022
One of the fastest-growing specialty coffee brands in the Midwest, it reli ...
- Cryptocurrency Most Searched Financial Category For Sponsorships
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 2, 2022
About $461 million in major league sporting club sponsorship revenue was generat ...
- Pure Leaf Brings 'No Is Beautiful' Moment To Hallmark Christmas Movie
Marketing Daily, Steve Ellwanger - Thursday, December 1, 2022
Pure Leaf's brand platform also allows movie heroine to "let go ...
- Nestle Will Restrict Kids' Advertising For Sweet Beverages, Edible Treats
Marketing Daily, Steve Ellwanger - Tuesday, November 29, 2022
Beginning in July, Nestle won't directly advertise to children below age ...
- Molson Coors Will Exit CBD-Infused Beverage Space By Year's End
Marketing Daily, Steve Ellwanger - Monday, November 21, 2022
"Opportunities for this category are limited for the foreseeable future," Brightfield Gro ...
- Protest Over Nondairy-Milk Surcharge Temporarily Closes Detroit Starbucks
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, November 20, 2022
PETA protestors encased their feet in cement and blocked entrances at ...
- How Chobani Delivered Oat Milk To The Metaverse
CPG Insider, Steve Ellwanger - Friday, November 18, 2022
A custom-built game on the Roblox platform aimed to reach consumers ag ...
- Facing Supply Issues, Oatly Rules Out A Merger To Increase Scale
Marketing Daily, Steve Ellwanger - Thursday, November 17, 2022
In the Americas, Q3 revenues were up by 28.3% even as t ...
- PepsiCo Distribution Deal Pays Dividends As Celsius Becomes #3 Energy Drinks Brand
Marketing Daily, Steve Ellwanger - Monday, November 14, 2022
PepsiCo purchased $550 million in Celsius stock for just under 10% ownersh ...
- Wendy's, Dr Pepper Team For 'Home Team' Social Campaign
MAD, Fern Siegel - Friday, November 11, 2022
The target audience - Gen Z and millennial viewers - are reach ...
- Can TikTok Build D2C Brands?
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
Prebiotic soda Poppi became one of the fastest growing non-alcoholic beverages ...
- AB InBev, Constellation Disagree In Court Whether Hard Seltzer Is 'Beer'
CPG Insider, Steve Ellwanger - Friday, November 11, 2022
"The case could set a precedent for the definition of beer a ...