- Beverage Org Will Modify Plastic Recycling Ad Claims Following NARB Challenge
Marketing Daily - Top of the News, Steve Ellwanger - Monday, March 20, 2023
NARB determined that several ad claims overstated "the extent to which plast ...
- Bud Campaign Seeks To Dispel Notion That Hard Seltzer Contains Beer
Marketing Daily, Steve Ellwanger - Monday, March 13, 2023
The ad "100% Hard Seltzer, 0% Beer" features colorful bubbles meant ...
- Pepsi Zero Sugar Asks Fans To Predict March Madness Losers
Marketing Daily, Steve Ellwanger - Monday, March 13, 2023
The prize is $100,000 for correctly predicting teams that lost each rou ...
- Iced-Coffee Machines Are A Priority For Keurig Dr Pepper, De'Longhi
Marketing Daily, Steve Ellwanger - Thursday, March 9, 2023
Both companies hope coffee systems equipped to brew over ice will he ...
- CPG Brands Push Back On FDA's Proposed 'Healthy' Label Updates
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, March 7, 2023
The FDA's proposed criteria would disqualify the "overwhelming majority of the ready-to-e ...
- Basketball Star Ja Morant Will Front Biggest-Ever Powerade Campaign After Reformulation
Marketing Daily, Steve Ellwanger - Monday, March 6, 2023
Powerade's brand reformulation included the fact that it now has 50% mo ...
- Starbucks Frappuccino Bottles Recalled Due To Possible Glass Contamination
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, March 2, 2023
Starbucks is recalling more than 25,000 cases of bottled vanilla Frappuccinos becau ...
- SNL's Chloe Fineman Pitches NUTRL Vodka Seltzer
MAD, Fern Siegel - Friday, March 3, 2023
Fineman plays Gunter, a wacky vodka seltzer sommelier and the brand's spokespers ...
- Barstool Sports, Phusion Projects Launch Pirate Water Malt Beverage
Marketing Daily, Steve Ellwanger - Wednesday, March 1, 2023
Pirate Water iterations with names like Sex on the Beach and Mia ...
- Barstool Sports, Phusion Projects Utilize Experiential Marketing To Launch Pirate Water
MAD, Fern Siegel - Monday, February 27, 2023
The marketing push will employ Barstool talent, including Kevin Clancy and Jo ...
- Cutwater's New Campaign, Package Raises The 'Bar'
MAD, Fern Siegel - Friday, February 24, 2023
The cocktails' target audience is 25-54s with a higher-than-average income who enj ...
- FDA Proposal: Plant-Based Milk Alternatives Can Be Called Milk, Must Provide Nutrition Info
Marketing Daily - Top of the News, Steve Ellwanger - Friday, February 24, 2023
FDA less concerned with labels for plant-based alternative "milks," more that consume ...
- Coca-Cola Will Test Artificial Intelligence To Enhance Creativity As It Resets Costa, BodyArmor
Marketing Daily, Steve Ellwanger - Wednesday, February 22, 2023
The Coca-Cola CEO cited "a bit of a bump in the roa ...
- Sports Notable/Philanthropist LeBron James Fronts Lifewtr Campaign
Marketing Daily, Steve Ellwanger - Tuesday, February 21, 2023
"My life is more than just basketball," says James in a sp ...
- Boston Beer Will Tweak Packaging, Advertising To Stem Hard Seltzer Decline
Marketing Daily, Steve Ellwanger - Thursday, February 16, 2023
In a Q4 earnings call yesterday, CEO David Burwick predicted the hard-seltz ...
- QSRs Keep Branding Coffee: IHOP (With Kraft Heinz) Latest To Join Trend
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, February 16, 2023
Competing with Kraft Heinz's own Maxwell House brand, the IHOP offering wi ...
- BACX Picks Harbour As Creative Partner
Accounts on the Move, Fern Siegel - Wednesday, February 15, 2023
Harbour will revamp all visual and verbal branding, product design and communicatio ...
- Keke Palmer Stars In First Spot For PepsiCo's New Lemon-And-Lime Starry Soda
Marketing Daily, Steve Ellwanger - Wednesday, February 15, 2023
Sharing the spotlight with Palmer are the official Starry characters Lem a ...
- Energy Drink Nerd Focus Inks Partnership With NHL's New Jersey Devils
Marketing Daily, Steve Ellwanger - Monday, February 13, 2023
Devils' partnership "will really help to bolster Nerd Focus sales and bra ...
- Two Cans Of Olipop Soda Walk Into A Denver Nuggets Game...
CPG Insider, Steve Ellwanger - Friday, February 3, 2023
Not a joke -- but what functional-soda brand Olipop did last mon ...
- Professors Examine Customer Reactions To Starbucks Program Changes
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, January 29, 2023
Customers who were enraged when Starbucks changed its customer loyalty program miss ...
- FDA Sidesteps Regulatory Guidance For CBD In Food, Beverages
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, January 26, 2023
FDA's Janet Woodcock said agency will instead work with Congress to devel ...
- Jury Awards Rapper Flo Rida $82.6M In Celsius Energy Endorsement Suit
Marketing Daily, Steve Ellwanger - Monday, January 23, 2023
"The jury determined that not only did Celsius breach their agreement wi ...
- White Claw Sponsors Sundance Festival With Interactive Lounge, Ad Featuring Filmmaker
Marketing Daily, Steve Ellwanger - Friday, January 20, 2023
The company is debuting a 30-second commercial, airing in between every fi ...
- Magna Trial Finds Consumers Hold Brands Responsible When Ads Don't Align With Content
MediaDailyNews, Joe Mandese - Monday, January 23, 2023
"Ad environments that fall into grey areas require careful judgment calls ...
- C4 Energy Seeks Participants For Physical Training 'No Sh!t/No Quit Club'
Marketing Daily, Steve Ellwanger - Wednesday, January 18, 2023
C4 Energy, which sells pre-workout powders and energy drinks, seeks fitness buf ...
- Glucose Health Files For IPO To Support Launch Of Fiber-Infused Beverage
Marketing Daily, Steve Ellwanger - Tuesday, January 17, 2023
Glucose Health Inc. now wants to target the 95% of Americans w ...
- Mixed Martial Arts Champ Tabatha Ricci Joins 805 Craft Beer Rep Roster
Marketing Daily, Steve Ellwanger - Tuesday, January 17, 2023
805's "eclectic mix of athletes" has helped the brand stand for somethi ...
- Vita Coco Hopes Captain Morgan Rum Collab Inspires Coconut Water Consumption
Marketing Daily, Steve Ellwanger - Monday, January 16, 2023
Mixture is s a nod to coconut water's popularity as a mix ...
- Lucozade Sport To Consumers: 'It's On.'
MAD, Fern Siegel - Wednesday, January 11, 2023
The beverage's target audience are people who exercise vs. the idea t ...