- Oatly Ramps Up Marketing, Issues 'Climate Footprint Challenge' To Competitors
Marketing Daily, Steve Ellwanger - Wednesday, May 10, 2023
Producer of oat-based beverages offers free ads to dairy marketers if th ...
- Peloton Instructor Shares Motivational Advice For Evolve Protein Shakes
Marketing Daily, Steve Ellwanger - Wednesday, May 10, 2023
Peloton's head instructor, Robin Arzon, is sending motivational video content to Evol ...
- Chicago-Area Gay Bars Boycott Budweiser Products
Around the Net In Brand Marketing, Tanya Gazdik - Monday, May 8, 2023
Several Chicago business owners say they will boycott Anheuser-Busch products including B ...
- Ocean Spray Teams With Hershey For Sweets, Absolut For RTD Cocktails
Marketing Daily, Steve Ellwanger - Tuesday, May 9, 2023
Brand will stop selling its non-Hershey chocolate-covered Cranberry Bites as it rol ...
- Minute Maid Fills City Life With Sunlight
MAD, Fern Siegel - Thursday, May 4, 2023
The new campaign promotes the juice - and lets urban residents enj ...
- Latina Singer Camila Cabello Leads Olipop Soda's First National Campaign
Marketing Daily, Steve Ellwanger - Thursday, May 4, 2023
In "How To Be Camila" spot, Cabello is seen hanging out wi ...
- Clover Sonoma Dairy Shares Love For Environment
Out to Launch, Fern Siegel - Wednesday, May 3, 2023
A new spot highlights Clover Sonoma as the first dairy to u ...
- Poll Finds Many Beer Drinkers OK With Transgender Influencer
Around the Net In Brand Marketing, Tanya Gazdik - Monday, May 1, 2023
Although Bud Light and its parent company faced backlash over using transgend ...
- Veuve Clicquot Taps ScienceMagic As UK Creative Partner For Art Exhibit
Accounts on the Move, Fern Siegel - Friday, April 28, 2023
The champagne house is one of the most well-established female-led brands. T ...
- Limited-Edition Vizzy Orange Creme Pop Promotes 'Flavor Vibe'
MAD, Fern Siegel - Friday, April 28, 2023
The hard seltzer will be available in mid-May. It joins Vizzy's fo ...
- Pepsi Challenges Coke's Sprite With New 'Starry' Beverage
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, April 26, 2023
PepsiCo's new Starry lemon-lime soda represents the soft drink maker’s fourth stab ...
- Study: Snacking Is Now A 'Lifestyle' Throughout The Day
CPG Insider, Steve Ellwanger - Friday, April 28, 2023
With 49% of consumers indulging themselves three or more times a da ...
- Actor Angus Cloud Takes Rockstar Energy Into The PUBG Mobile Gaming Universe
Marketing Daily, Steve Ellwanger - Wednesday, April 26, 2023
When users log into the app for PUBG Mobile, they can downlo ...
- Coca-Cola: Fairlife, Fruit Juice Are Bright Spots In North America
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, April 25, 2023
Premium, high-protein, lactose-free Fairlife milk became a $1 billion brand in 20 ...
- Bud Light Top Marketer Placed On Leave After Uproar Over Transgender Influencer
Around the Net In Brand Marketing, Tanya Gazdik - Monday, April 24, 2023
Alissa Heinerscheid, Bud Light's vice president of marketing, and her boss Dani ...
- Pure Leaf Invents The 'In-Faux-Mercial' To Promote Lower-Sugar Iced Tea
Marketing Daily, Steve Ellwanger - Wednesday, April 19, 2023
Spot explains how to use the power of a "subtly sweet n ...
- Milk And Cookies Break: Oreo Finds Its Natural Partner In Carton Barcodes
Marketing Daily, Steve Ellwanger - Tuesday, April 18, 2023
Customers get discounts on milk and Oreos by scanning barcodes on ...
- Anti-Liberal Beer Called Out For High Price
Around the Net In Brand Marketing, Tanya Gazdik - Saturday, April 15, 2023
The maker of a beer that frames itself as being an alternati ...
- Wyler's Light Advice: Blow Plain Water Out Of The Water
Marketing Daily, Steve Ellwanger - Wednesday, April 12, 2023
The 92-year-old Wyler's brand is trying to shake up the flavored-water spa ...
- Ocean Spray Pushes 'Power Flavor'
Out to Launch, Fern Siegel - Thursday, April 6, 2023
The company's new spot for its juice blends promotes flavor love. ...
- Experts Give Their Take On Logo Redesigns For Pepsi, Nokia, Fanta
Marketing Daily, Todd Wasserman - Wednesday, April 5, 2023
Branding experts shared their perspective and reactions to new logo designs f ...
- C4 Smart Energy Campaign Centered On Mental Focus
Marketing Daily, Steve Ellwanger - Wednesday, April 5, 2023
The "Stay Focused" brand platform is based on consumer research the compa ...
- Shelving Products: CPG, Beauty, OTC Health Sectors See Reduction In Consumer Spending
Email Insider, Ray Schultz - Tuesday, April 4, 2023
Inflation causes reductions in consumer spending, but Gen Z and Boomers a ...
- Health-Ade Kombucha Debuts L.A. Dodgers Partnership, Aluminum Cans
Marketing Daily, Steve Ellwanger - Monday, April 3, 2023
Research showed that the brand's probiotic-infused beverages could have broader appeal ...
- AMC, Coca-Cola Team Up To Lure Gen Zers Back To Theaters
MAD, Steve McClellan - Friday, March 31, 2023
Developed by Kansas City MO-based agency Barkley, the "Flavor Make It" campai ...
- Liquid Death's Cotter Explains The 'Grandmas' Behind Its New Iced Tea
Marketing Daily, Steve Ellwanger - Wednesday, March 29, 2023
Grandmas in intro video did crazy things and sparked so much traffi ...
- Simply Spiked, Ron Funches Make 'Juicy Calls'
Out to Launch, Fern Siegel - Wednesday, March 22, 2023
Fans in select cities can text a peach emoji, hoping to w ...
- Coca-Cola Invites Fans To Create AI Images
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, March 21, 2023
Coca-Cola is inviting fans to use artificial intelligence to create art wi ...
- Constellation Prevails In Corona Hard Seltzer Legal Spat With AB InBev
Marketing Daily, Steve Ellwanger - Tuesday, March 21, 2023
Constellation can continue selling hard seltzer under the Corona brand following ...
- Bodyarmor Lyte Debuts J.Lo Campaign, Powerade Mum On Ja Morant
Marketing Daily, Steve Ellwanger - Monday, March 20, 2023
"Choose More" chronicles Lopez' daily fitness routine to promote an active lifesty ...