• by Fern Siegel , April 28, 2023

Vizzy Orange Cream Pop Hard Seltzer wants to make a splash this summer.

The limited-edition beverage is being introduced with the “Flavor For Every Vibe” ad campaign. The product will be available in mid-May.

“Our new campaign embodies everything drinkers love about Vizzy — we bring bold flavor for every vibe and turn up the volume, no matter the occasion,” said Joy Ghosh, VP marketing, above premium flavor at Molson Coors, Vizzy’s parent company.

Rethink produced the campaign, which runs on TV, OOH, OLV, social media, radio, on-site event activations and via its partnership with the Professional Pickleball Association. There is also a premium placement during the 2023 NFL Draft on April 29.

The new flavor, with 4.5% ABV, joins existing dual-flavored drinks: Vibrantly Tropical, Refreshingly Berry, Sparkling Mimosa and Tangy Lemonade.

Ghosh predicts the "nostalgic vibe of Orange Cream Pop Hard Seltzer to our new ads and refreshed packs," will deliver Vizzy’s "biggest summer yet.”

Rethink’s recent client work includes Interlingne, Heinz’s Ketchup, Scotia Bank and Philadelphia Cream Cheese.