Prestige Consumer Healthcare, a leader in over-the-counter healthcare and wellness products, has named Horizon Media its media planning and buying agency following a competitive four-month review.   

Annual net media spending for the company is estimated at $30 million by agency research firm COMvergence.  

The company had previously worked with The Shipyard. It wasn’t immediately clear if the Columbus, OH-based marketing agency participated in the review.  

The assignment spans brand strategy and integrated media execution across video, digital, social, and influencer channels.  

Horizon said it would use its AI-driven marketing intelligence platform Blu to deliver business intelligence, develop investment strategy, optimize channel mix and more.  

“Today’s business and media landscape is both complex and dynamic,” stated Krista Kiisk, vice president-marketing, Prestige Consumer Healthcare. “The Horizon team combines creative thinking with powerful data-driven insights that drive consumer engagement and business results.”  

Prestige Consumer Healthcare’s brand portfolio includes Monistat, Summer’s Eve, Dramamine, Fleet, BC, Goody’s, Clear Eyes, TheraTears, DenTek, Chloraseptic, Luden’s, Compound W, Little Remedies, and others.  

Company revenues in fiscal 2025 were nearly $1.14 billion, with organic growth of 1.2%, according to the company’s annual report.