Experiential marketing agency The
Opus Group has been acquired by EagleTree Capital. The previous owner was Growth Catalyst Partners.
Financial terms were not disclosed.
Opus is comprised of three agencies: Opus
Agency, MAS and Verve. Their offices cover the U.S. EMEA and APAC, with a client list that includes Amazon, BMW, Diageo, Google and Salesforce.
“EagleTree is an exceptional partner
for this next stage because it understands where this industry is heading and appreciates the caliber of the agencies, the client relationships and the global footprint we've built,” said Kim
Popetz, CEO of Opus Group. “Their investment will help deepen our capabilities, accelerate our delivery and provide even greater value for clients around the world.”
EagleTree's investment is geared to growth through strategic acquisitions.
“The Opus Group stands out for the quality of its agency brands, its global reach and its ability to bring
strategy and execution together for leading brands,” added Michael Truble, senior partner at EagleTree.
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