- Vitamix Promotes Long-Term Craftsmanship
Out to Launch, Fern Siegel - Wednesday, July 26, 2023
The company's new campaign showcases well-loved Vitamix blenders that have served generati ...
- Liquid Death Disrupts Again with Ice Tea
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
Liquid Death is at it again. This time they are drawing t ...
- Coca-Cola Takes AI Coke Studio On Tour
Marketing Daily, Danielle Oster - Tuesday, July 25, 2023
Combining various AI elements, the Coke Studio activation lets fans at mus ...
- Fabulous Fizz: D2C Hard Seltzer Brand Gay Water Comes Out
Marketing Daily, Danielle Oster - Thursday, July 20, 2023
Founder Hoddeson decided to wait until Pride Month was over for t ...
- Sprite Offers Heat-Activated Vending Machine
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, July 19, 2023
Sprite has launched pilot program in London with the goal of helpi ...
- Exercise For Community: Propel, Michael B. Jordan Support Access To Fitness
Marketing Daily, Danielle Oster - Monday, July 17, 2023
"Propel Your City" kicks off this summer with the PepsiCo hydration bra ...
- Sweating Out These Days? Electrolit Stresses Instant Hydration
Marketing Daily, Les Luchter - Wednesday, July 12, 2023
Electrolit has launched a multimillion-dollar summer awareness campaign featuring video and sti ...
- Searches For 'Aspartame' Surge, Putting Marketers In Difficult Spot
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 5, 2023
Marketers of consumable products will have a few challenges this month ...
- Fun For The Fourth: ALDI's Kickbacks, Pepsi's 'Colochup'
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, June 28, 2023
With cola-flavored ketchup and inflation-inspired gift cards, brands put a different sp ...
- SodaStream: Making Your Own Pepsi Is Creative, Earth-Friendly Act
Marketing Daily, Les Luchter - Tuesday, June 27, 2023
"If you can dream it, you can stream it," declares a n ...
- Picky, Picky: Rockstar Energy Rocks Consumer Quiz As Research Tool
Marketing Daily, Les Luchter - Monday, June 26, 2023
Find Your Flavor was launched because "our ecommerce D2C team realized consume ...
- Bev Marketers Innovate To Quench Summer Thirst Trends
CPG Insider, Les Luchter - Friday, June 23, 2023
Complaints about warm beer led Miller Lite to create trays "designed specifical ...
- New Gatorade Brand Exec Tees Up Nostalgic Blast
Marketing Daily, Sarah Mahoney - Friday, June 9, 2023
In the first ad under new chief brand marketer Anuj Bhasin, Gatora ...
- Game On: Coca-Cola, League Of Legends Launch New Flavor
MAD, Fern Siegel - Thursday, June 8, 2023
A limited-edition flavor, Coca-Cola Ultimate, is the brand's first collaboration with ...
- Coke Targets Gamers With 'Ultimate' Limited Edition
Marketing Daily, Les Luchter - Wednesday, June 7, 2023
Coca-Cola teams with Riot Games to launch a limited-edition flavor, Coca-Cola Ultima ...
- Splenda Introduces Peel & Pour Drink Mix
Marketing Daily, Sarah Mahoney - Monday, June 5, 2023
The new product offers multiple servings from a single package, aimed ...
- Julia Garner, Ashley Simone Hoodwink George Clooney In New Nespresso Campaign
Marketing Daily, Steve Ellwanger - Wednesday, May 31, 2023
George Clooney gets taken for a ride -- and has his fan ...
- Molson Coors Agrees To $9.5M Settlement Over Vizzy Hard Seltzer Vitamin C Claim
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, May 31, 2023
Suit says claims are "misleading," while the FDA "expressly prohibits vitamin fortificati ...
- Dunkin' Iced Beverages Encourage Zennials To 'Do Your Thing'
MAD, Fern Siegel - Tuesday, May 30, 2023
For Dunkin', the shaking is the brand's optimistic song of summer. ...
- USDA Questioned About 'Wood Milk' Campaign That Mocks Plant-Based Milk
Marketing Daily, Steve Ellwanger - Tuesday, May 30, 2023
The makers of the "Wood Milk" campaign, starring Aubrey Plaza, are accus ...
- Ready-To-Drink Cocktail Sales Still Growing In D2C, Retail Channels
Marketing Daily, Steve Ellwanger - Wednesday, May 24, 2023
High Noon (E. & J. Gallo) is the top-selling brand on alcoh ...
- NBA Brand Sponsorship Deals Grew 10.5% To $1.4B This Year
Television News Daily, Wayne Friedman - Wednesday, May 24, 2023
The NBA has inked a total of 2,430 sponsorship deals for a ...
- Rapper Bad Bunny Teams With Apple Music, PepsiCo For 'Press Play On Summer'
Marketing Daily, Steve Ellwanger - Monday, May 22, 2023
QR codes on bottles of Pepsi, Mtn Dew and Starry unlock t ...
- Non-Alcohol Beer: Preferred By Men, Health-Conscious Women
CPG Insider, Steve Ellwanger - Friday, May 19, 2023
Since 2019, beer has led non-alcohol beverage sales with about 89% ...
- Trend Watch: Waterdrop, Propel, Splenda Add Options For Flavoring Water
Marketing Daily, Steve Ellwanger - Thursday, May 18, 2023
Waterdrop's first U.S. campaign casts sugar and single-use plastic bottles as villain ...
- Community Coffee Pushes Bold Blend By 'Bustin' Loose'
MAD, Fern Siegel - Wednesday, May 17, 2023
The work is the first from the brand's creative AOR Baker &am ...
- Stanley Tucci Celebrates Italian Lifestyle With S.Pellegrino Essenza
Out to Launch, Fern Siegel - Tuesday, May 16, 2023
Ogilvy again handled the brand's creative, this time for S.Pellegrino flavored miner ...
- Celsius Energy Drinks Credits PepsiCo Partnership For Doubling Of U.S Market Share
Marketing Daily, Steve Ellwanger - Monday, May 15, 2023
"Celsius is now the second largest energy drink brand with a 19. ...
- Goodyear, Dr Pepper Launch NASCAR Efforts
Marketing Daily, Tanya Gazdik - Thursday, May 11, 2023
Fans can try to scan the QR code located on Bubba Wallace ...
- Science in Sport Taps M&C Saatchi As Lead UK Strategic-Creative Agency
Accounts on the Move, Fern Siegel - Wednesday, May 10, 2023
The company will develop a creative platform that engages amateur athletes ...