There may not be a free lunch, but there is a free breakfast. And the morning meal got a little more intense this month.

The initial pitch included 500 kits, and promotion began with a Simply EspressOJ Instagram post on August 8. Some 100 kits are still available. To secure, users must interact with the social post. Simply will pick winners based on their interaction.

Sara Wallace, associate brand manager for Simply said: "The fusion of Simply Orange and espresso-flavored boba promise a one-of-a-kind breakfast beverage indulgence, and we're excited to give kits away to Simply fans."

To get a Simply EspressOJ kit, consumers claimed a coupon for Simply Orange on Ibotta, exclusively available to Walmart.com shoppers. Ibotta is a consumer app and site that offers cashback rewards for purchases made through the platform.

“When conversation online swirled around blending breakfast drinks, Simply needed to offer up our bold perspective. Creating EspressOJ isn’t just about formulating a delicious drink, it’s about sparking conversations and inspiring a new wave of creativity for our fans,” said Sherman Winfield, executive creative director at VMLY&R.

According to Statista, Simply Orange had revenues of $864 million in 2022. It's one of the top-selling orange-juice brands in the U.S., just behind Tropicana.

Simply Orange is owned by the Coca-Cola Company.