Coffee mate is hyping an upcoming release it hopes will earn it a seat at the cool kids’ table.
The Nestlé brand announced its upcoming Mean Girls Pink Frosting Creamer on Oct. 3 -- also known as Mean Girls Day, in reference to the date in the 2004 Tina Fey-written film when lead character Cady Heron is asked what day it is by her crush, Aaron Samuels.
In celebration of the classic comedy’s 20th, the coffee creamer brand collaborated with (read: licensed) the “Mean Girls” franchise, with a new Coffee mate product that sees the brand donning the Plastics’ official color for Wednesdays: pink.
“We’re not a regular creamer; we’re a cool creamer," Leonardo Aizpuru, Nestlé vice president of brand marketing for the beverage division and business unit, said in a statement, while claiming Coffee mate’s Mean Girl creamer is the first-ever pink entry in the category. "This partnership gives our fans a chance to add a splash of pink to their coffee, as we celebrate the 20th anniversary of this nostalgic, quotable film."
“Mean Girls” originally made its theatrical debut in April of 2004. According to the brand, Coffee mate’s Mean Girls Limited-Edition Pink Creamer features a pink frosting flavor that tastes like “cake filled with rainbows and smiles.”
In addition to celebrating the 20th anniversary of the timeless high school comedy, the release is also timed to coincide with the upcoming “Mean Girls: The Musical” from Paramount Pictures, slated for a Jan. 12 theatrical release.
Coffee mate’s Mean Girls Pink Frosting Flavored Creamer will be available for a limited time beginning in January, across grocery stores and other mass retailers nationwide, where they hope consumers will find it so “fetch.” (The word that one of the Mean Girls tried to make “happen” -- but didn’t succeed. Remember?)