- Lattini Sunflower Milk Expands To National Distribution
Marketing Daily, Danielle Oster - Thursday, September 21, 2023
Brand anticipates consumers will be able to find the products in ov ...
- Starbucks Faces Suit Over Lack Of Fruit
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, September 20, 2023
Starbucks is facing a lawsuit over the lack of fruit in i ...
- Peet's Coffee Positioned As The Real Deal
MAD, Fern Siegel - Monday, September 18, 2023
The "Coffee for Coffee People" campaign centers on the simplicity of coff ...
- Neuro Research Shows Ads Aligned With Video Content Have Stronger Impact
MediaDailyNews, Laurie Sullivan - Tuesday, September 19, 2023
Research on the human brain and CTV advertising suggests ads that ali ...
- Recess Becomes First Official Mocktail Of College Football
Marketing Daily, Danielle Oster - Friday, September 15, 2023
Recess Zero Proof will be served at every USC Trojans home ga ...
- Gatorade Enters Bottled Water Category
Marketing Daily, Danielle Oster - Wednesday, September 13, 2023
Gatorade Water, an electrolyte-infused alkaline water that represents brand's first unflavored wat ...
- Coca-Cola Tastes The Future In AI
MediaDailyNews, Laurie Sullivan - Tuesday, September 12, 2023
The limited-edition flavor is the first co-created by human and artificial intelligenc ...
- Molson Coors Solidifies Minority Investment in The Rock's ZOA Energy
Marketing Daily, Danielle Oster - Monday, September 11, 2023
The bev giant's added investment will help ZOA expand into international marke ...
- Curaleaf Brings Zero-Proof Squeeze To Alcohol-Free Party
Marketing Daily, Danielle Oster - Friday, September 8, 2023
Using nanotechnology, the new product delivers a fast-acting alternative to more tradition ...
- Four NFL Phenoms Fuel 'Energy That Hits' For C4 Energy
Marketing Daily, Danielle Oster - Thursday, September 7, 2023
Running beyond the end of the season, the campaign is part ...
- Crispin Cider Makes A Comeback
Marketing Daily, Danielle Oster - Thursday, September 7, 2023
The Molson Coors-owned hard cider brand returns to store shelves in Octo ...
- NFL Greats Ponder 'Unretirement' In PepsiCo's NFL Kickoff
Marketing Daily, Danielle Oster - Thursday, August 31, 2023
A group of retired former superstars realize they'd rather stay on t ...
- Capri Sun's Sales Pitch To Parents: Shutting Kids Up For 50 Seconds
Marketing Daily, Danielle Oster - Monday, August 28, 2023
A repackaged Capri Sun bundle is designed to look like noise-canceling headphone ...
- Sunshine Punch Taps Influencers To Drive Brand Visibility
Out to Launch, Fern Siegel - Friday, August 25, 2023
The cocktail maker launched "Thirst Trap," a new paid social and influenc ...
- 'Everyone Wants to Be Milk' In Campaign Mocking Wannabes
Marketing Daily, Danielle Oster - Thursday, August 24, 2023
Fictional "milk" products range from the whimsical (rainbow milk), to the tru ...
- Pepsi Celebrates Turning 125
Marketing Daily, Danielle Oster - Thursday, August 24, 2023
First activation is the 125 Pepsi Diner, an immersive experience that wi ...
- Social Promotion Touts Simply EspressOJ
MAD, Fern Siegel - Tuesday, August 22, 2023
The pitch wasn't just about a delicious drink, but sparking conversations amo ...
- Guinness Drafts Joe Burrow, Joe Montana To Promote Nonalcoholic Offering
Marketing Daily, Danielle Oster - Tuesday, August 22, 2023
The duo are also looking to score a victory over food insecuri ...
- Coca-Cola Celebrates 'Growing Belief' In Women's Soccer As World Cup Winds Down
Marketing Daily, Danielle Oster - Friday, August 18, 2023
"Growing Belief" shows trolls' commentary turned into messages boosting women's soccer ...
- Coca-Cola Creates Web3 Art Gallery With 'Masterpiece' NFT Collection
Digital News Daily, Colin Kirkland - Tuesday, August 15, 2023
Coca-Cola is reinvesting in Web3 by taking its global Masterpiece campaign, whi ...
- Coffee Meets Cocktail In New Dunkin' Spiked Ice Teas, Coffees
Marketing Daily, Teresa Buyikian - Monday, August 14, 2023
The products will be available in grocery and package stores across ...
- McDonald's Celebrates 10th 'Drink Run' To Quench Summer Thirst
Out to Launch, Fern Siegel - Friday, August 11, 2023
The spots, from the H/L agency, now focus heavily on social vide ...
- Pepsi Takes Field As 'Official Zero' Of the NFL
Marketing Daily, Danielle Oster - Wednesday, August 9, 2023
Pepsi is leaning into the number to capitalize on a rule chan ...
- Beverage Companies Appoint New Agencies
Mediapsssst, Richard Whitman - Wednesday, August 9, 2023
Tractor Beverage has selected Movement Strategy as its new social agency ...
- Uncle Waithley's Recipe For Growth: Community, Story and Scotch Bonnet Bite
Brand Insider Podcast, Steve Smith - Saturday, August 5, 2023
I don't know what "scotch bonnet bite" is exactly, but Uncle Waithley ...
- Super-Caffeinated WWE Wrestlers Go Wild For Launch Of C4 Energy Drinks
Marketing Daily, Les Luchter - Wednesday, August 2, 2023
"See what happens" when you "bring "the most absurd talent to t ...
- What WHO's Aspartame Classification Means For Bev Industry
Marketing Daily, Danielle Oster - Friday, July 28, 2023
Beverage companies responded to the World Health Organization's classifying the artificial sweeten ...
- Building Brand Relevance via Brand Truths & Organic Consumer Behavior on Social
The MediaPost Cases, Lisa Singer - Friday, October 20, 2023
A campaign grounded in organic social behavior enables customers to easily conne ...
- Nestle Reports Organic Growth Of 8.7%
Marketing Daily, Danielle Oster - Thursday, July 27, 2023
Purina PetCare was the strongest category contributor, with double-digit growth across i ...
- Coca-Cola Exceeds Analyst Expectations With 6% Revenue Growth
Marketing Daily, Danielle Oster - Wednesday, July 26, 2023
The company needs to "adapt our strategies on affordability," said CEO Jam ...