Two beverage companies have selected new agencies including Tractor Beverage which has selected Movement Strategy as its new social agency of record. And Sacred Bev Native Wellness has chosen Innovision Marketing Group as Agency of Record.  

Movement Strategy, with offices in New York, Los Angeles and Denver, has a remit from Tractor that includes content development and influencer marketing geared toward promoting the client’s mission and products. Tractor bills itself as the only certified organic, non-GMO beverage line for food service companies. It’s drinks (including flavors like Kola Cola, Limeade and Strawberry Dragonfruit) are served in 6,000 restaurant locations throughout the U.S. including Chipotle.   

The agency is launching Tractor’s first major consumer marketing campaign, which features recording artist Valerie June’s cover of Duran Duran’s “Ordinary World in this spot, created with Progress Studios.  

“With Tractor at the forefront of a shift in what people expect from the brands they support, there’s so much opportunity for them to stand apart and for us to help tell their story,” said Movement Strategy CEO Jason Mitchell.   

Meanwhile, Innovision will spearhead marketing initiatives to amplify startup Sacred Bev’s presence in the market as well as its mission to give back to Indian Country (a legal term embraced by the marketer that covers Native American tribes and reservations throughout the U.S.)   

The company was founded last year by Justin Quis Quis to honor his family’s Native American Roots and from which its sparkling and herbal beverages are inspired.