- Liquid I.V. Drives Prime Day Buzz, Including A Drone First
Marketing Daily, Les Luchter - Monday, July 15, 2024
Last month, Liquid IV became "the first CPG product to launch throu ...
- Lipton Iced Tea, Fashion Brand Cruel Pancake Team Up For Streetwear Collection
Marketing Daily, Danielle Oster - Tuesday, July 9, 2024
The two brands selected the 92-year-old model known as "The Spanish Kin ...
- Jones Soda Kicks Off Folds Of Honor Partnership
Marketing Daily, Danielle Oster - Wednesday, July 3, 2024
Craft soda brand is donating 50% of sales from its red, whit ...
- 5-Hour Energy Releases BBQ Sauce WIth Different Kind Of Kick
Marketing Daily, Danielle Oster - Tuesday, July 2, 2024
The brand enlisted "Office" alum Brian Baumgartner for the launch of i ...
- White Claw, T-Pain Team Up To Help Keep July 4 Full Of Hard Seltzer
Marketing Daily, Teresa Buyikian - Friday, June 28, 2024
Rapper T-Pain and White Claw launch the Claw Cooler, whose built-in senso ...
- Lindsay Lohan Pushes Tea Breaks In Pure Leaf Campaign
MAD, Steve McClellan - Thursday, June 27, 2024
In the anchor spot, set in an office, Lohan laments, "It's li ...
- Sanpellegrino Partners With Designer Kenny Flowers For 'Swimfruits' Swimwear Collection
Marketing Daily, Danielle Oster - Wednesday, June 26, 2024
The collection was designed to reflect the brand's fruity flavor roster. ...
- Topo Chico, Airstream Team Up For Summer In The Staycation Islands
Marketing Daily, Teresa Buyikian - Wednesday, June 26, 2024
Two brands sponsor sweepstakes where the winner gets three-day, two-night "stay" ...
- Lucky Energy Celebrates Everyday 'Athletes'
Marketing Daily, Danielle Oster - Thursday, June 27, 2024
Among the athletes giving less-than-stellar performances is one who attempts a dun ...
- Take It From Ozzy Osbourne: Don't Snort Death Dust
Marketing Daily, Danielle Oster - Wednesday, June 26, 2024
Osbourne stars in an ad for Liquid Death's Death Dust water hydrati ...
- Naked Names Tennis Champ Coco Gauff 'Chief Smoothie Officer'
Marketing Daily, Danielle Oster - Tuesday, June 25, 2024
2023 U.S. Open champion Gauff says she'll "co-create real fruit juice smoothi ...
- Prime, Starry Among Top-Selling New Beverage Brands In 2023
Marketing Daily, Danielle Oster - Monday, June 24, 2024
Energy and hydration drink brands were among the food and beverage catego ...
- Adam&EveDDB Gives Summer A Lipton Twist
MAD, Fern Siegel - Friday, June 21, 2024
The agency targets pan-Europe. It expects to reach more than 200 milli ...
- Mtn Dew Continues Rush Of New Flavors With 7-Eleven Exclusives
Marketing Daily, Danielle Oster - Wednesday, June 19, 2024
Mtn Dew is introducing a limited-time Infinite Swirl tropical punch flavor, a ...
- 'World's Ugliest Dog' To Become Face Of Mug Root Beer
Marketing Daily, Danielle Oster - Monday, June 17, 2024
Winner of the Sonoma-Marin Fair's contest will be featured in limited-edition ca ...
- Katie Grimes, Sha'Carri Richardson Star In Powerade's Olympics Campaign
Marketing Daily, Danielle Oster - Thursday, June 13, 2024
Olympic swimmer Katie Grimes stars in campaign that include activations running acro ...
- High Noon's Vodka Iced Tea Launches With Boston (Iced) Tea Party
Marketing Daily, Teresa Buyikian - Thursday, June 13, 2024
An 18th-century-style ship will arrive in Boston Harbor carrying 342 cases ...
- Poppi Soda Faces Lawsuit Over Health Claims
Marketing Daily, Danielle Oster - Tuesday, June 11, 2024
A class-action suit claims Poppi falsely marketed itself as "gut healthy," whi ...
- Coke Studio Teases 2024 Summer Artist Roster
Marketing Daily, Danielle Oster - Tuesday, June 11, 2024
Coke Studio Is partnering with artists including Karol G, NewJeans and Sou ...
- Ocean Spray Touts 'Just Add Cran' Campaign, Tagline For All Future Work
MAD, Fern Siegel - Monday, June 10, 2024
New spots feature Johnny, a shout-out to the two farmers who appear ...
- A&W Celebrates Anniversary With Promo For Centenarians
Marketing Daily, Teresa Buyikian - Monday, June 10, 2024
Beginning this month, A&W customers 100 years old and older will recei ...
- Mixing Protein With Strength Training, Boost Camp Launches For 50+ Audience
Marketing Daily, Les Luchter - Sunday, June 9, 2024
Boost Camp follows launch of "Here's to Now," ad that showcases "consumer ...
- Next Wave Of Ocean Spray's Brand Refresh Echoes Its Marketing Past
Marketing Daily, Danielle Oster - Monday, June 10, 2024
The campaign kicks off with three ads introducing a farmer-inspired character nam ...
- Pepsi CMO Out, Dr Pepper Gaining Ground
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, June 5, 2024
Dr Pepper moves ahead of Pepsi as the number-two soda brand ...
- Sofia Vergara Launches Colombian Coffee Brand
Marketing Daily, Danielle Oster - Tuesday, June 4, 2024
Dios Mio! Coffee (which roughly translates to "My God" in English), launch ...
- Juice Brand Embraces Portmanteau With 'When Thungry, Get Naked'
Marketing Daily, Danielle Oster - Monday, June 3, 2024
Spots show scenarios when people feel two things at once: An he ...
- Y Not? Extra Y Centerpiece For SKYY Vodka Global Campaign
Marketing Daily, Teresa Buyikian - Monday, June 3, 2024
"Y go out?" asks one spot featuring a house party, as hipste ...
- Gatorade Revives 'Is It In You?' For Largest-Ever Campaign
Marketing Daily, Danielle Oster - Friday, May 31, 2024
The campaign also sees Michael Jordan return, providing narration for spot th ...
- Vroom, Vroom! BodyArmor Unleashes Virtual Pit Stop Experience
Marketing Daily, Danielle Oster - Thursday, May 30, 2024
The AR functionality shows up on limited-edition bottles spotlighting NASCAR driver Ry ...
- Suja Life Acquires Slice, Soda Brand Once Owned By Pepsi
Marketing Daily, Danielle Oster - Wednesday, May 29, 2024
The company plans to relaunch a reformulated version of the brand ...