- Mountain Dew Lays Claim To Mountain Time Zone
Marketing Daily, Danielle Oster - Tuesday, August 27, 2024
Mountain Dew is introducing an activation geotargeting the entire Mountain Time Zon ...
- 'Real' Life: California Milk Board Celebrates Got Milk? Connections
MAD, Fern Siegel - Monday, August 26, 2024
The cross-platform campaign targets Hispanics and millennial parents in the state. ...
- 'Real Is Back' Amid Return Of Busy Routines In Pair Of Milk-Focused Campaigns
Marketing Daily, Danielle Oster - Monday, August 26, 2024
Both MIlkPEP and California Milk Advisory Board focus on the benefits ...
- Juicy Juice Partners With Mom Influencers On 'Pledge To Play Outside'
Marketing Daily, Danielle Oster - Tuesday, August 20, 2024
Parents who sign up for the pledge will be entered into ...
- Dr Pepper Takes 'Fansville' 'College Football Campaign 'Into The Great Unknown'
Marketing Daily, Danielle Oster - Monday, August 19, 2024
Campaign will include an ad featuring Texas Longhorns star quarterback Quinn Ewer ...
- Coca-Cola, Oreo Are 'Besties' With New Collab
Marketing Daily, Danielle Oster - Wednesday, August 14, 2024
The partnership includes Coca-Cola Oreo Zero Sugar beverage and Oreo Coca-Cola Sandwi ...
- Buchanan's Whisky Celebrates Austin Soccer Fans '200%' Passion
MAD, Fern Siegel - Monday, August 12, 2024
The work underscores how Austin FC fans back their team 200%, whi ...
- Gatorade Stages 'Get Fit For School' Program Co-Hosted By Miami Dolphins
Marketing Daily, Danielle Oster - Tuesday, August 6, 2024
The event was designed to support the brand's "Equity in Sports" initiati ...
- 'Oopsie': Prime Co-Founder Logan Paul Admits Spreading Misinformation Re Athletes
Marketing Daily, Danielle Oster - Tuesday, August 6, 2024
Last Friday afternoon, Paul acknowledged his role in spreading misinformation about Alger ...
- 'Feel the Synergy' Pairs Kombucha With Musicians
Out to Launch, Fern Siegel - Tuesday, August 6, 2024
The campaign pairs five kombucha flavors with five emerging artists. ...
- Spike Lee Returns Vitaminwater To Its New York Roots
MAD, Fern Siegel - Monday, August 5, 2024
Running through September, the campaign features a busy, charged city. ...
- Spike Lee Helps Vitaminwater Celebrate Being 'Born In New York'
Marketing Daily, Danielle Oster - Monday, August 5, 2024
The brand's first campaign in two years celebrates its roots: founded ...
- Crushed It: White Claw Introduces Tequila Smash Via Social Campaign
MAD, Fern Siegel - Friday, August 2, 2024
The hard-seltzer brand is debuting a new social campaign from VCCP, i ...
- Olipop Teases New Flavor With 'Olipop University'
Marketing Daily, Danielle Oster - Friday, August 2, 2024
The brand is giving college students a chance to win eight cas ...
- Revl Fruits Offering $50K 'Salary' To Float Around, Drink Juice All Day
Marketing Daily, Danielle Oster - Friday, August 2, 2024
The Ocean Spray brand's "Grow Up Never" promotional contest calls on fa ...
- MilkPEP Promotes 'Every Woman's Marathon' Event
Marketing Daily, Danielle Oster - Thursday, August 1, 2024
The campaign and event are part of a broader effort to conne ...
- Zeal Positions Arla Cravendale Milk As 'Heaven' Sent
Out to Launch, Fern Siegel - Thursday, August 1, 2024
The added AR experience, accessible via a QR code, invites users ...
- Dr. Pepper's Link To 'Cultural Zeitgeist': Marketing Takeaways From Big Bev Earning Calls
Marketing Daily, Danielle Oster - Tuesday, July 30, 2024
CEO Tim Cofer called Creamy Coconut soda Keurig Dr Pepper 's "mo ...
- 'Hello World': Coca-Cola On IOC Partnership Song, Evolution In Music Marketing
Marketing Daily, Danielle Oster - Monday, July 29, 2024
The Coca-Cola Company released "Hello World," an upbeat pop song performed ...
- 5 Team USA Sour Cherry Cheerleaders Champion Cheribundi
Marketing Daily, Danielle Oster - Monday, July 29, 2024
Brand ambassadors will promote the benefits of the drink for athletic recover ...
- Dr Pepper Devotes More Ad Budget To TV Than Rivals Coca-Cola, Pepsi
Marketing Daily, Danielle Oster - Tuesday, July 23, 2024
Dr Pepper devoted 92% of its ad spend to TV in t ...
- Stumptown Coffee, Animation Studio Laika To Release 'Coraline' Cold Brew
Marketing Daily, Danielle Oster - Tuesday, July 16, 2024
The collaboration between the two Portland companies celebrating the film's 15th anniversa ...
- Hint Aims To 'Break Sugar's Spell' This Summer
Marketing Daily, Danielle Oster - Tuesday, July 16, 2024
Hint's first new brand campaign in over two years marks an evoluti ...
- Ferrari Driver Leclerc Promotes Peroni's 0.0% Beer
Marketing Daily, Teresa Buyikian - Monday, July 15, 2024
Scuderia Ferrari HP driver Charles Leclerc has been tapped for a multiye ...
- Liquid I.V. Drives Prime Day Buzz, Including A Drone First
Marketing Daily, Les Luchter - Monday, July 15, 2024
Last month, Liquid IV became "the first CPG product to launch throu ...
- Lipton Iced Tea, Fashion Brand Cruel Pancake Team Up For Streetwear Collection
Marketing Daily, Danielle Oster - Tuesday, July 9, 2024
The two brands selected the 92-year-old model known as "The Spanish Kin ...
- Jones Soda Kicks Off Folds Of Honor Partnership
Marketing Daily, Danielle Oster - Wednesday, July 3, 2024
Craft soda brand is donating 50% of sales from its red, whit ...
- 5-Hour Energy Releases BBQ Sauce WIth Different Kind Of Kick
Marketing Daily, Danielle Oster - Tuesday, July 2, 2024
The brand enlisted "Office" alum Brian Baumgartner for the launch of i ...
- White Claw, T-Pain Team Up To Help Keep July 4 Full Of Hard Seltzer
Marketing Daily, Teresa Buyikian - Friday, June 28, 2024
Rapper T-Pain and White Claw launch the Claw Cooler, whose built-in senso ...
- Lindsay Lohan Pushes Tea Breaks In Pure Leaf Campaign
MAD, Steve McClellan - Thursday, June 27, 2024
In the anchor spot, set in an office, Lohan laments, "It's li ...