• by Teresa Buyikian , October 14, 2024

Angry Orchard is giving fans a scary trick this Halloween -- and, perfectly on-brand, perhaps making them a tad angry as well.

The company’s new six-pack for the spooky season, the Hide & Shriek Prank Pack, may appear to be the normal product, but it’s not -- especially for any unsuspecting recipient of the prank pack at a Halloween party.

The limited edition pack, seemingly available online for $10.31 per pack (though now it appears to be sold out) has subtle hints on the outside of cans that the contents may not be what they expect: Warnings specify to “please scream responsibly” and (in tiny print) “Does not contain alcohol.” When the unsuspecting recipient opens the can to take a sip is when the  trick happens.

Each can is individually outfitted with a sound device that, upon opening unleashes “the angriest blood-curdling scream,” per the brand. And, most unfortunately, no alcohol.  

“Halloween is rooted in tricks and treats, and our goal is to urge consumers to embrace the spirit and mischief of Halloween,” according to an email to Marketing Daily from a brand representative. “Also synonymous with Halloween are the quintessential blood-curdling screams heard in every scary movie… This limited-edition Hide & Shriek Prank Pack combines both truths and serves as the ultimate harmless prank for unsuspecting friends.”

The brand is promoting the Prank Pack and posting about its availability at @AngryOrchard on Instagram.