- Pepsi-Carrying Cars Chase Pizza Deliverers To Ensure Cola Pairing
Marketing Daily, Danielle Oster - Thursday, September 12, 2024
The "Pepsi Chase Cars" campaign also includes a promotional partnership with DoorDas ...
- Sailgate: Captain Morgan Spices Up Football Season
MAD, Fern Siegel - Wednesday, September 11, 2024
For the fourth year, Captain Morgan has set sail for the ...
- Keurig Agrees To $1.5M Settlement With SEC Over Alleged 'Inaccurate' Recycling Claims
Marketing Daily, Danielle Oster - Wednesday, September 11, 2024
As part of the settlement, Keurig Dr Pepper also agreed to ...
- Doja Cat Stars In Brisk Iced Tea's Return To Claymation
Marketing Daily, Danielle Oster - Tuesday, September 10, 2024
The company introduces a claymation-themed Snapchat lens, while Doja Cat is t ...
- Gatorade Expands Athlete Roster, Including Female Flag Football Star Diana Flores
Marketing Daily, Danielle Oster - Friday, September 6, 2024
The campaign features an ad starring new additions to the brand's athle ...
- Johnnie Walker Toasts 76th Emmy Awards With Cocktails And Food Pairings
Marketing Daily, Teresa Buyikian - Friday, September 6, 2024
As the official spirits partner of the 76th Emmy Awards, the bra ...
- Olipop Takes Playful Jab At Legacy Brand To Promote Flavor Launch
Marketing Daily, Danielle Oster - Wednesday, September 4, 2024
"A Can Of Do" tagline is clearly evocative of one legacy bra ...
- Kelly Rowland Stars In Pepsi's Latest Celebration Of Local Food
Marketing Daily, Danielle Oster - Friday, August 30, 2024
In the digital campaign, Rowland highlights her own local favorite, Houston Th ...
- 'The Office' Stars Reunite In Lavazza Ad Showing What 'Makes Us Human'
Marketing Daily, Danielle Oster - Saturday, August 31, 2024
Carell and Krasinski appear alongside a robot named Luigi in ad kicki ...
- Liquid Death, Yeti Partner For Collaboration To Die For
Marketing Daily, Danielle Oster - Thursday, August 29, 2024
Liquid Death is auctioning off "The Casket Cooler" - a unique "life-siz ...
- 'Sunrise Smoothie Tour' Launches Jamba's Blended Coffee Beverages
Marketing Daily, Teresa Buyikian - Tuesday, August 27, 2024
Fruit smoothie chain will debut the caffeinated offerings Sept. 10, initially wi ...
- Mountain Dew Lays Claim To Mountain Time Zone
Marketing Daily, Danielle Oster - Tuesday, August 27, 2024
Mountain Dew is introducing an activation geotargeting the entire Mountain Time Zon ...
- 'Real' Life: California Milk Board Celebrates Got Milk? Connections
MAD, Fern Siegel - Monday, August 26, 2024
The cross-platform campaign targets Hispanics and millennial parents in the state. ...
- 'Real Is Back' Amid Return Of Busy Routines In Pair Of Milk-Focused Campaigns
Marketing Daily, Danielle Oster - Monday, August 26, 2024
Both MIlkPEP and California Milk Advisory Board focus on the benefits ...
- Juicy Juice Partners With Mom Influencers On 'Pledge To Play Outside'
Marketing Daily, Danielle Oster - Tuesday, August 20, 2024
Parents who sign up for the pledge will be entered into ...
- Dr Pepper Takes 'Fansville' 'College Football Campaign 'Into The Great Unknown'
Marketing Daily, Danielle Oster - Monday, August 19, 2024
Campaign will include an ad featuring Texas Longhorns star quarterback Quinn Ewer ...
- Coca-Cola, Oreo Are 'Besties' With New Collab
Marketing Daily, Danielle Oster - Wednesday, August 14, 2024
The partnership includes Coca-Cola Oreo Zero Sugar beverage and Oreo Coca-Cola Sandwi ...
- Buchanan's Whisky Celebrates Austin Soccer Fans '200%' Passion
MAD, Fern Siegel - Monday, August 12, 2024
The work underscores how Austin FC fans back their team 200%, whi ...
- Gatorade Stages 'Get Fit For School' Program Co-Hosted By Miami Dolphins
Marketing Daily, Danielle Oster - Tuesday, August 6, 2024
The event was designed to support the brand's "Equity in Sports" initiati ...
- 'Oopsie': Prime Co-Founder Logan Paul Admits Spreading Misinformation Re Athletes
Marketing Daily, Danielle Oster - Tuesday, August 6, 2024
Last Friday afternoon, Paul acknowledged his role in spreading misinformation about Alger ...
- 'Feel the Synergy' Pairs Kombucha With Musicians
Out to Launch, Fern Siegel - Tuesday, August 6, 2024
The campaign pairs five kombucha flavors with five emerging artists. ...
- Spike Lee Returns Vitaminwater To Its New York Roots
MAD, Fern Siegel - Monday, August 5, 2024
Running through September, the campaign features a busy, charged city. ...
- Spike Lee Helps Vitaminwater Celebrate Being 'Born In New York'
Marketing Daily, Danielle Oster - Monday, August 5, 2024
The brand's first campaign in two years celebrates its roots: founded ...
- Crushed It: White Claw Introduces Tequila Smash Via Social Campaign
MAD, Fern Siegel - Friday, August 2, 2024
The hard-seltzer brand is debuting a new social campaign from VCCP, i ...
- Olipop Teases New Flavor With 'Olipop University'
Marketing Daily, Danielle Oster - Friday, August 2, 2024
The brand is giving college students a chance to win eight cas ...
- Revl Fruits Offering $50K 'Salary' To Float Around, Drink Juice All Day
Marketing Daily, Danielle Oster - Friday, August 2, 2024
The Ocean Spray brand's "Grow Up Never" promotional contest calls on fa ...
- MilkPEP Promotes 'Every Woman's Marathon' Event
Marketing Daily, Danielle Oster - Thursday, August 1, 2024
The campaign and event are part of a broader effort to conne ...
- Zeal Positions Arla Cravendale Milk As 'Heaven' Sent
Out to Launch, Fern Siegel - Thursday, August 1, 2024
The added AR experience, accessible via a QR code, invites users ...
- Dr. Pepper's Link To 'Cultural Zeitgeist': Marketing Takeaways From Big Bev Earning Calls
Marketing Daily, Danielle Oster - Tuesday, July 30, 2024
CEO Tim Cofer called Creamy Coconut soda Keurig Dr Pepper 's "mo ...
- 'Hello World': Coca-Cola On IOC Partnership Song, Evolution In Music Marketing
Marketing Daily, Danielle Oster - Monday, July 29, 2024
The Coca-Cola Company released "Hello World," an upbeat pop song performed ...