• by Teresa Buyikian , October 18, 2024

The ice cream float -- ice cream and soda together -- turns 150 this year. To celebrate the anniversary, Baskin-Robbin, has joined with Pepsi on a promotional contest that will award the winner free ice cream floats for one year.

Beginning this week through Nov. 12, Baskin-Robbins’ customers who order any ice cream float made with a PepsiCo beverage (or even just any two scoops with a Pepsi product) are eligible to enter. After receiving their float, customers are required to text FLOAT, along with a picture of their receipt, to 23955 to be entered to win free ice cream floats for a year.

An additional 150 winners will receive a $20 Baskin-Robbins gift card.

To help promote the ice cream float contest, the brands have enlisted professional Latin and ballroom dancer Alan Bersten, who is currently a dancer and coach on “Dancing With The Stars” where he appears with Olympic rugby player Ilona Maher. Bersten has been named “Chief Floats Officer,” by the brands, as “after a long day of dance rehearsals, an ice cream float is Alan's favorite way to cool down,” per a release. Bersten will help spread the word of the float contest via his social channels.

"We see happiness not as a lottery you win, but as a choice you can make, and this ice cream float anniversary is all about indulging in one of life's simple pleasures," said Jerid Grandinetti, vice president of marketing and culinary at Baskin-Robbins.

Founded almost 80 years ago with just 31 flavors, Baskin-Robbins has subsequently introduced more than 1,400 flavors at its over 7800 locations worldwide.