- Coca-Cola Spilled For Ads Last Year
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 1, 2011
The beverage giant spent over $2.9 billion last year in advertising, ...
- Coke's Latest Videos Feature 'Happiness Truck'
Marketing Daily, Karlene Lukovitz - Saturday, February 26, 2011
The latest twist: a "Happiness Truck" -- a Coke delivery truck convert ...
- Coca-Cola Goes Trucking In Rio
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 23, 2011
Coca-Cola hit the streets of Rio De Janeiro in a converted delive ...
- Dunkin', Green Mountain Partner On Single-Serve
Marketing Daily, Karlene Lukovitz - Tuesday, February 22, 2011
For Dunkin', the deal to sell prepackaged K-Cup portions of its brand ...
- NHL Inks Huge Deal With MillerCoors, Molson Coors
Marketing Daily, Karl Greenberg - Tuesday, February 22, 2011
The National Hockey League (NHL) has signed a seven-year deal with Mols ...
- Farmland To Advertise In Health Clubs
Marketing Daily, - Tuesday, February 22, 2011
Farmland Dairies is marketing with the Health Club Media Network (HCMN). T ...
- PepsiCo Just One Company Following A Trend Of Helping Small Farmers
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 22, 2011
PepsiCo's decision to buy corn directly from small farmers in Mexico, obviati ...
- Scarlett Johansson In Ad Campaign For Moet & Chandon
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 22, 2011
Movie star Scarlett Johansson, who has been a spokesperson for the bra ...
- La Leche League Says 'Got Breast Milk?'
Marketing Daily, - Monday, February 21, 2011
The California Milk Processor Board (CMPB), the creator and owner of t ...
- Coke, Movie Chain Sponsor 'Idol' Sweeps
Marketing Daily, - Monday, February 21, 2011
Coca-Cola, which has been a sponsor of "American Idol" for all ...
- Fat Tire Ale Ad Format Makes Like 'Mad' Magazine
Marketing Daily, Karlene Lukovitz - Thursday, February 17, 2011
In a perhaps-inevitable development, this year, New Belgium and agency Cultivator Advertisi ...
- CSPI Petitions To Ban Some Caramel Colorings
Marketing Daily, Karlene Lukovitz - Wednesday, February 16, 2011
More not-great news for soda manufacturers, on the heels of last week ...
- Coca-Cola Extends Marketing Deal With NBA
Marketing Daily, - Tuesday, February 15, 2011
Coca-Cola's Sprite brand, Official Soft Drink of the National Basketball Association sin ...
- Coca-Cola's Secret Recipe Not So Secret
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 15, 2011
A National Public Radio report says that the formula for Coca-Cola w ...
- With Profit Up MillerCoors Plans Marketing Boost
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 14, 2011
MillerCoors LLC said it will increase marketing spend this year and introdu ...
- Calorie Labels Heading To Front Of Beverage Packaging
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 11, 2011
The American Beverage Association says labels are moving to the front ...
- Coke Continues CSD Rebound, But Diet News Stings
Marketing Daily, Karlene Lukovitz - Thursday, February 10, 2011
What remains to be seen, of course, is how the beverage indust ...
- PepsiCo's Bough On Brazil's Social Media
Marketing Daily, Karl Greenberg - Thursday, February 10, 2011
Brazil is already the second-largest user of Twitter after the U.S. "It ...
- House Bottled-Water Tab Nears $1 Million
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 10, 2011
The U.S. House of Representatives spent nearly a million dollars on bottl ...
- P&G Says It Hits A Clean Water Record
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 10, 2011
Procter & Gamble has provided 3 billion liters of clean drinking wat ...
- Eight O'Clock Offers Social Media V-Day Cards
Marketing Daily, - Wednesday, February 9, 2011
Eight O'Clock Coffee is offering eight branded, coffee-themed Valentine's Day cards throu ...
- The In-Depth Research Behind Pepsi Refresh 2011
Marketing Daily, Karlene Lukovitz - Tuesday, February 8, 2011
The research processes, recently shared with Marketing Daily by Shiv Singh, directo ...
- Industry-Funded Ad In Super Bowl Is Anti Soda Tax, Though There Isn't A Soda Tax Yet
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 8, 2011
Commentator Tom Philpott said he saw the spot, aired by a gro ...
- Online Ad For Diet Dr Pepper Features 'Unbelievable' Characters
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 8, 2011
A new campaign on Yahoo for Diet Dr Pepper, "Hunt for t ...
- PepsiCo 'Crash' Ads Score: #1, And 4 In Top 10
Marketing Daily, Karlene Lukovitz - Monday, February 7, 2011
PepsiCo's six "Crash the Super Bowl" consumer-generated ad spots for Doritos a ...
- Brand Keys: Loyalty Now Hinges On 'Delight'
Marketing Daily, Karlene Lukovitz - Monday, February 7, 2011
Today, the brands across all categories that are knocking the ball o ...
- For Coca-Cola, Text Messaging Is Top Mobile Priority
Online Media Daily, Mark Walsh - Friday, February 4, 2011
SMS text messaging may seem old hat as a marketing tool compar ...
- Consumer Group Wants Vitamin Water
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 4, 2011
The National Consumer League, a Washington, D.C., consumer group, filed a complai ...
- Minute Maid Pulpy Hits $1 Billion In Sales
Marketing Daily, - Wednesday, February 2, 2011
The Coca-Cola Company's Minute Maid Pulpy brand has reached more than ...
- How Would You Influence People To 'Eat Less'?
Marketing Daily - Top of the News, Thom Forbes - Tuesday, February 1, 2011
During the short question-and-answer period that followed the press conference announcing t ...