- Stanziale Named Diageo-Guinness USA President
Marketing Daily, - Friday, September 10, 2010
Stanziale will have responsibility for the growth and development of all ...
- 'Miss Coors Light' To Be NASCAR Brand Presence
Marketing Daily, - Thursday, September 9, 2010
According to the company, the winner, Rachel Rupert, is a lifelong NASC ...
- Pepsi Expands 'Refresh'; 7Up Airs New 'Bubbly' Ad
Marketing Daily, Karlene Lukovitz - Wednesday, September 8, 2010
Major soda brands continue to pump up marketing investment as they v ...
- Votto Vines Inks Licensing Deal With Showtime
Marketing Daily, - Tuesday, September 7, 2010
The red and white varietals, priced at under $15 per bottle, wi ...
- Brand 'Warmth' Key To Loyalty, Purchase Intent
Marketing Daily, Karlene Lukovitz - Friday, September 3, 2010
Memo to Burger King's new owners: Check out the "warmth" factor whi ...
- V8 Launches Spicy, Low-Sodium Variety
Marketing Daily, - Thursday, September 2, 2010
The "kicked-up" version of V8's existing low-sodium variety offers "the spice a ...
- Sprite And NBA Look For Best Amateur Dunker
Marketing Daily, - Thursday, September 2, 2010
Sprite is sponsoring the last leg of a nationwide NBA contest ...
- Sprite, NBA Look For Best Slam Dunker
MediaDailyNews, - Thursday, September 2, 2010
Sprite is sponsoring the last leg of a nationwide NBA contest ...
- A-B, Sony Promote ESPN's 3D Games
MediaDailyNews, David Goetzl - Thursday, September 2, 2010
Anheuser-Busch will back ESPN's 3D broadcasts of college football this season, usi ...
- Coke Zero Launches College Football Game
Marketing Daily, - Wednesday, September 1, 2010
Daily prizes will include items such as game tickets and autographed merchandis ...
- Coors Introduces Aluminum Pint With Cause-Marketing Pitch
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 1, 2010
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- Nestle Plans Ground Attack Over Coffee Beans
Around the Net In Brand Marketing, Thom Forbes - Friday, August 27, 2010
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- ESPN Blocks Anchor As Beer Spokeswoman
Around the Net In Media, Fern Siegel - Wednesday, August 25, 2010
ESPN has decided to prohibit Jenn Brown, who serves as a report ...
- Pepsi Max Loses 'Diet' In Yet Another Repositioning Against Zero
Around the Net In Brand Marketing, Thom Forbes - Monday, August 23, 2010
Natalie Zmuda reports that Pepsi Max, which has been on and o ...
- Report: SABMiller May Offer $10.9 Billion For Foster's
Around the Net In Brand Marketing, Thom Forbes - Monday, August 23, 2010
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- Pepsi Bottlers Add Digital To Media Mix
Marketing Daily, Mark Walsh - Monday, August 23, 2010
"The initial thought behind this was knowing that digital has become ...
- Little-Known Coffee Roaster Turns Up Heat In Premium Market
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 18, 2010
F. Gavina & Sons, a little-known Los Angeles coffee roaster, has ris ...
- PepsiCo To Invest $250 Million In Vietnam
Marketing Daily, - Monday, August 16, 2010
"Vietnam represents one of PepsiCo's most exciting growth opportunities," said Saad Abdul-Lati ...
- Jones Soda Wants Young Males To Open Up A Can Of WhoopAss
Around the Net In Brand Marketing, Thom Forbes - Friday, August 13, 2010
One last item, while we're on the subject of le derrière. Melis ...
- Starbucks's Big Content Strategy
Around the Net In Online Marketing, Gavin O'Malley - Friday, August 13, 2010
Why is Starbucks giving away free Wi-Fi? To promote its Digital Networ ...
- Energy Drinks Fail To Attract New Customers
Marketing Daily, Karlene Lukovitz - Thursday, August 12, 2010
"The fact that 7 out of 10 people are not interested ...
- Youth Exposure To Alcohol Mag Ads Declines
MediaDailyNews, Erik Sass - Tuesday, August 10, 2010
Wine, beer, and spirits advertisers have mostly complied with their voluntary commitme ...
- Drinks Fuel July Sales Surge For McDonald's
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 10, 2010
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- Bill Banning Interstate Sale Of Alcohol Sparks Controversy
Around the Net In Brand Marketing, Thom Forbes - Friday, August 6, 2010
Internet and direct-mail sales by small winemakers and microbrewers have boomed ...
- Jamba Juice's Burger Smoothie Is Disgusting. That's the Point
Around the Net In Brand Marketing, Thom Forbes - Friday, August 6, 2010
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- Weight Watchers' 2Q Profit Dips On Marketing Costs
Around the Net In Brand Marketing, Thom Forbes - Friday, August 6, 2010
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- A&W Launches Facebook-Based Freebie Offer
Marketing Daily, - Thursday, August 5, 2010
This is the chain's first effort to engage Facebook users with ...
- Chick-fil-A Unveils World's Largest Sweet Tea
Marketing Daily, - Thursday, August 5, 2010
Operators and staff from five Chick-fil-A restaurants worked with volunteers from Tulsa-ar ...
- Thermos Quenches IPhone App Thirst
Marketing Daily, - Wednesday, August 4, 2010
Additionally, registered users will be able to add new fountains, images a ...
- Dr Pepper Snapple Reports Q2 3% Net Sales Gain
Marketing Daily, - Monday, August 2, 2010
Second quarter revenue included $9 million of the $900 million received ...