- Nestle Sues Sara Lee Over Nespresso Patent
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 15, 2010
...
- Coke Widening Mello Yello Distribution; Goes Retro With Cans
Around the Net In Brand Marketing, Thom Forbes - Monday, June 14, 2010
After a period of very mellow marketing -- virtually no spending ...
- BridgePort Brewing Creates On-Air 'Beervana'
Marketing Daily, Karlene Lukovitz - Friday, June 11, 2010
The spots, initially airing in 60-second versions, are being seen in cab ...
- Fanta Launches Search For New 'Fantana'
Marketing Daily, - Friday, June 11, 2010
Between now and June 30, brand fans are being asked to subm ...
- Samsung America Hires Santana As CMO
Marketing Daily, - Friday, June 11, 2010
During his Pepsi career, Ralph has had multiple international and domestic leadersh ...
- Miller Sponsors Turner TV, Pushes Branded Story Lines
MediaDailyNews, David Goetzl - Thursday, June 10, 2010
Turner said a multifaceted deal with MillerCoors will include not just t ...
- GSTV, PumpTop TV Unveil New Campaigns
MediaDailyNews, Erik Sass - Thursday, June 10, 2010
Two of the nation's leading digital out-of-home video networks serving gas statio ...
- Sunny Delight's Joint Elixir Proves Popular With Boomers
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 10, 2010
Annual sales of Sunny Delight's Elations line of liquid supplements containing glucosami ...
- Stodgy No More: New Tetley Campaign 'Disrupts' Perceptions
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 10, 2010
If the word "stodgy" leaps to mind when you hear "Tetley," thi ...
- Mead Johnson To Stop Making Chocolate Drink For Toddlers
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 10, 2010
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- Dr Pepper And Coke Reach Distribution Deal; Fountains, Too
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 8, 2010
Coca-Cola and Dr Pepper Snapple Group announced yesterday that the former wou ...
- New Book On What Consumers Should And Shouldn't Drink
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 8, 2010
David Zinczenko, editor-in-chief of Men's Health, talks with Kai Ryssdal about h ...
- Patrón National Train Tour To Benefit Gulf Coast
Marketing Daily, Karlene Lukovitz - Friday, June 4, 2010
At each stop, top local chefs will create Patrón-inspired events at t ...
- Votto Vines, Sons of Italy Launch Licensed Wines
Marketing Daily, - Thursday, June 3, 2010
The new Leone d'Oro brand includes red, white and sparkling varietals import ...
- New Belgium Fat Tire Ale 'Inserts' Fans In Print Ad
Marketing Daily, Karlene Lukovitz - Wednesday, June 2, 2010
Visitors touring the brewery are being invited to pose within a life-siz ...
- Minute Maid Debuts New Bottle Designs
Marketing Daily, - Tuesday, June 1, 2010
The 128-ounce and 89-ounce bottles of Minute Maid orange juice (which ha ...
- Beverage Industry Convergence Accelerating
Marketing Daily, Karlene Lukovitz - Tuesday, June 1, 2010
Pinched by declining sales in their traditional categories, retailer pricing pressure a ...
- Beer Brawl Erupts As Consumers Drink Less Brewski
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 1, 2010
Consumers are drinking less beer -- shipments are down 4% -- a ...
- Philly Still Pitching Woo With Travelers
Marketing Daily, Aaron Baar - Tuesday, June 1, 2010
"What's different [this year] is, it's not just a tourism marketing campaign ...
- Redbox, Pepsi, Kroger Team Up For 'Movie Night'
Marketing Daily, Sarah Mahoney - Thursday, May 27, 2010
While giving away freebies may seem like an odd way for Redb ...
- Brand Wizard Dean Metropoulos Close To Acquiring Pabst
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 26, 2010
Sources say that C. Dean Metropoulos, who has invigorated prior acquisitions su ...
- 'Coke Happiness Machine' Version Airs On 'Idol'
Marketing Daily, - Tuesday, May 25, 2010
During the video shoot, unsuspecting college students were surprised by small "dose ...
- Corona Launches Biggest Summer Promo To Date
Marketing Daily, Karlene Lukovitz - Tuesday, May 25, 2010
The off- and on-premises promotion, which will run through July 31, kick ...
- Green: Branding
Marketing: Green, Brad Stewart - Wednesday, May 26, 2010
As the largest consumer and supplier in the world, the U.S. popula ...
- 7UP To Get 'Crisper' Taste; Dr Pepper, Snapple Gain Sales
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 25, 2010
Dr Pepper Snapple is reformulating 7UP to give it a "crisper" lem ...
- PepsiCo Wants To Co-Collaborate With Its Consumers
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 25, 2010
Marketers need to make a brand a critical part of their co ...
- Samuel Adams Partners On Specialty Beef Cut
Marketing Daily, - Monday, May 24, 2010
The Samuel Adams beer brand has partnered with an artisan butcher, Ja ...
- Genesee Tries Ironic Touch For Genny Light
Marketing Daily, Karl Greenberg - Monday, May 24, 2010
The campaign comprises radio, point-of-purchase, social media and online videos that pos ...
- Mountain Dew Fans Crowdsource Ad Media Buys
Marketing Daily, Laurie Sullivan - Monday, May 24, 2010
The year-long project now asks Mountain Dew lovers to guide the media-buyi ...
- Pepsi Foundation Ups 'Diplomas Now' Commitment
Marketing Daily, - Thursday, May 20, 2010
The PepsiCo Foundation is extending and increasing its funding of Diplomas No ...