Definition 6 worked with Coca-Cola to create the viral video to spread happiness across a college campus -- complementing Coke's global "Open Happiness" advertising campaign.
During the video shoot, unsuspecting college students were surprised by small "doses" of happiness - ranging from fresh flowers and piping-hot pizza to balloon animals and a 6-foot sub -- that were dispensed from our modified Coke machine. Happy reactions were captured via five hidden cameras.--Nina Lentini
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