A&W Launches Facebook-Based Freebie Offer

August 5, 2010

To mark National Root Beer Float Day on Aug. 6 (you did have that on your calendar, right?), A&W Restaurants is offering a free root beer float to consumers who click into a "like" area on its Facebook fan page.

Participants will receive a digital coupon valid for a free regular size root feer float with any purchase. Coupons are good at participating locations while supplies last.

Facebook users are also being encouraged to become members of the A&W "Mug Club," which enables them to provide feedback on new products and promotions and receive emailed coupons and promotions.

This is the chain's first effort to engage Facebook users with a traffic-driving offer, and marks the start of ongoing brand initiatives to leverage social media to build relationships with fans and drive sales, according to A&W.