- A People-Based Data Renaissance Is Underway -- And It's About Time!
MAD London, Katie Field - Thursday, August 11, 2016
Integrating offline data with online data is fast becoming a much-needed reali ...
- 51% Of Companies Collect IoT Data, Then Most Don't Use It
Connected Thinking, Chuck Martin - Monday, August 8, 2016
There's capturing data and then there's putting that data to use. Internet-connect ...
- Spot.IM Closes $13M Series A Funding, Increases Value Of Data
Data and Targeting Insider, Laurie Sullivan - Thursday, August 4, 2016
Spot.IM has closed a Series A funding round worth $13 million ...
- Evergage Releases Data Hub For Personalized Marketing
Email Marketing Daily, Jess Nelson - Monday, August 1, 2016
Personalized marketing company Evergage has released a product that connects silos ...
- Alphabet, GlaxoSmithKline Create Bioelectronics Joint Venture, Invest $715 Million
MediaDailyNews, Laurie Sullivan - Monday, August 1, 2016
Alphabet, Google's parent company, and pharmaceutical giant GlaxoSmithKline (GSK) said Monday th ...
- IBM Battles Zika With Social Data
The Social Graf, Erik Sass - Monday, August 1, 2016
IBM is putting the power of big data at the disposal ...
- Factual Joins The Network Advertising Initiative
Mobile Marketing Daily, Ben Frederick - Thursday, July 28, 2016
Factual counts some of mobile's biggest location-based properties as clients. The N ...
- Programmatic All Abuzz Except For Small Agencies Lacking Skills
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 27, 2016
It appears that many of those who create ads at small agenci ...
- Data Without Context Is Noise
Online Spin, Cory Treffiletti - Wednesday, July 27, 2016
I spend a lot of time trying to tell the story abo ...
- Watson To Change The Way IBM Buys Programmatic Ads
RTBlog, Philip Rosenstein - Monday, July 25, 2016
Watson, IBM's cognitive computer able to make decisions in real time, ...
- Broadway Gets A Standing Ovation From Retargeting
Data and Targeting Insider, Laurie Sullivan - Thursday, July 21, 2016
Telecharge, the official ticketing agency for most of New York City's theatre ...
- More Data Shows Publishers' Facebook Audiences Plunging
The Social Graf, Erik Sass - Monday, July 11, 2016
Publishers who were pinning their hopes for audience growth on Facebook shou ...
- How One Pollster Correctly Predicted Brexit
MediaDailyNews, Graeme Hutton - Friday, July 8, 2016
As the world reverberates from Britain's decision to leave the Europe Unio ...
- Google's Deep Mind To Analyse NHS Data To Combat Blindness
Around the Net In MAD London, Sean Hargrave - Wednesday, July 6, 2016
Google has announced a project to analyse one million eye scans fr ...
- Lower Funnel Fallacies
MediaDailyNews, Sree Nagarajan - Wednesday, July 6, 2016
The luxury of measuring one-to-one conversions and transactions is a big reas ...
- Watchwith Acquires ARRIS's Media Analysis Framework, Enhances Data Capabilities
MediaDailyNews, Ben Frederick - Thursday, June 30, 2016
The MAF automates the production of metadata in digital video, adding tag ...
- Nielsen Dishing On Data From Neflix, Amazon, Hulu
Around the Net in Video, Gavin O'Malley - Thursday, June 30, 2016
Nielsen is providing media partners with data about select programming on streami ...
- Samsung Electronics Australia Creates brainBAND Project
Out to Launch, Amy Corr - Wednesday, June 29, 2016
Samsung Electronics Australia and Leo Burnett Sydney created the brainBAND Project, ...
- Online Ad Researchers Challenge Anti-Hacking Law
PolicyBlog, Wendy Davis - Wednesday, June 29, 2016
Researchers say an anti-hacking law could prevent them from testing sites ...
- Sorry, Email Marketers -- The Public Just Doesn't Trust You
EuroMail, Sean Hargrave - Monday, June 27, 2016
Three in four consumers think that brands do not treat data proper ...
- Accessing Data For The Internet Of Me
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, June 27, 2016
"A New Paradigm for Consumer Data," bashes the concept it's the consum ...
- Waze, Google, Facebook: The Observer Effect And Our Interconnected, Co-Created Reality
Online Spin, Kaila Colbin - Friday, June 24, 2016
In science, the "observer effect" describes the impact of measurement on behavio ...
- Data Points Of View
Search & Performance Marketing Daily, Jason Uechi - Thursday, June 23, 2016
Brands and agencies are swimming in data, and they are benefiting enormous ...
- Big Data Helping To Produce Better Shows And Ads?
TV Watch, Wayne Friedman - Thursday, June 23, 2016
The art of casting seems to be an increasing crucial element ...
- Security Concerns Mount Over LinkedIn Acquisition
Email Marketing Daily, Jess Nelson - Tuesday, June 14, 2016
Microsoft's acquisition of LinkedIn -- its priciest to date and likely t ...
- Is Big Data Right? If So, France Will Win Euro 2016 And England Hearts Will Be Broken, Again!
London Blog, Sean Hargrave - Friday, June 10, 2016
Big Data suggests good news for Nike and La Poste as Fran ...
- Email Marketing Success Driven By Data
Email Marketing Daily, Jess Nelson - Tuesday, June 7, 2016
The return of investment on email marketing skyrockets when marketers successfully levera ...
- Blueshift Launches Personalization Studio
Email Marketing Daily, Jess Nelson - Wednesday, June 8, 2016
Marketing automation company Blueshift announced the launch of a technology platform Tuesd ...
- Bluecore Extends Marketing Personalization Across Channels
Email Marketing Daily, Jess Nelson - Monday, June 6, 2016
Email marketing company Bluecore announced the launch of Bluecore Ads on Monda ...
- MPA Taps Fleming As VP, Digital Director
Publishers Daily, Sara Guaglione - Wednesday, June 1, 2016
Fleming will be responsible for the organization's Web site, database and marketi ...