- Adobe Gives Content Creators Data On How Videos Perform
Online Video Daily, Laurie Sullivan - Wednesday, November 2, 2016
The move brings Adobe Analytics into the Social Publishing panel, a marketi ...
- The 'Cardinal Sin' Of Data Collection
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 2, 2016
Capturing consumer data without using it to personalize messages should become ...
- Customer Data Platform Institute Launches To Unify Siloed Data
Email Marketing Daily, Jess Nelson - Tuesday, November 1, 2016
A new trade organization launched on Monday to help marketers tackle t ...
- Welcome To The World Of Connected Creativity
Online Spin, Cory Treffiletti - Wednesday, November 2, 2016
There's a trend in digital marketing that will result in what ...
- 2017 IoT Predictions: Complexity, Security, CMO Turnover
Connected Thinking, Chuck Martin - Tuesday, November 1, 2016
The Internet of Things is complicated and the increasing complexity can overwhe ...
- Facebook Unveils Election Feature
Social Media & Marketing Daily, Gavin O'Malley - Friday, October 28, 2016
Delving further into the presidential election, Facebook on Friday unveiled a n ...
- DMA Rebrands As Data & Marketing Association, Unveils New Board
Email Marketing Daily, Jess Nelson - Friday, October 28, 2016
The Direct Marketing Association has rebranded itself to reinforce the role ...
- Google Reports Record Quarter, Majority Of Revenue Still From Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 27, 2016
Alphabet on Thursday reported a record $22.4 billion in sales for t ...
- Facebook's Video Measurement Exposes Advertiser Apathy Across Real-time Market
Real-Time Daily, Tim Barnes - Monday, October 24, 2016
Facebook’s recent revelation -- and subsequent apology -- that it had miscalculat ...
- UK Opposition Party Slams Spies After Ruling Shows They Illegally Monitored Email
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, October 19, 2016
UK spying agencies illegally stored data about the country's citizens, according ...
- Using A.I. To Measure Marketing: Q&A With Adgorithms' Or Shani
Real-Time Daily, Charlene Weisler - Tuesday, October 18, 2016
Or Shani, CEO and founder of Adgorithms,created an artificial intelligence-based marketing syst ...
- Microsoft Partners With Versium, Takes On Salesforce
Email Marketing Daily, Jess Nelson - Thursday, October 13, 2016
Microsoft and Versium announced a partnership on Wednesday to integrate Versium Predi ...
- The Data Quality Imperative
Online Spin, Ted McConnell - Thursday, October 13, 2016
Earlier this month, OMD's Julie Fleischer and Neustar's Steven Wolfe Pereira pok ...
- Big Data Will Continue To See Big Gains
Email Marketing Daily, Jess Nelson - Wednesday, October 5, 2016
Data analytics revenue is predicted to grow from $130.1 billion in 20 ...
- Adding Rocket Fuel To The Fire Sale
RTBlog, Joe Mandese - Wednesday, October 5, 2016
After reporting on Salesforce's acquisition of Krux, I got an unusual numb ...
- A Company Called ColorTV Jumps Into OTT Discovery Biz
VidBlog, P.J. Bednarski - Tuesday, October 4, 2016
A new automated content discovery system ColorTV gathers real-time info on individu ...
- DMA Reminds UK Business To Prepare For GDPR, Regardless Of Brexit
Around The Net In EU Email Marketing, Sean Hargrave - Friday, September 30, 2016
At today's Data Protection Update 2016 conference, the DMA's CEO Chris Combema ...
- Why Ad Prices are Going Up
Show Daily: Videos, Ross Fadner - Friday, September 30, 2016
In this exchange during the OMMA Programmatic panel, "Q4 Temperature Check: Pricin ...
- What's What? Google Unveils Massive YouTube Visual Database
VidBlog, P.J. Bednarski - Friday, September 30, 2016
It's hard to come across big news in the video classification busines ...
- Market For Big-Data Management Tools Expected To Grow By Double Digits
Real-Time Daily, Tobi Elkin - Friday, September 23, 2016
A new Forrester report projects that the market for tools for managi ...
- Netflix Data Reveals When We Get Hooked On Each Series
Around the Net In MAD London, Sean Hargrave - Thursday, September 22, 2016
Netflix defines the hooked episode as the one when 70% of viewe ...
- Talent Shortage, Organizational Silos Are Hurdles To Delivering On Data Potential
Real-Time Daily, Tobi Elkin - Wednesday, September 21, 2016
While marketers and agencies are committed to leveraging data throughout their businesse ...
- Facebook, Google Sign On For Presidential Debates
Around the Net In Marketing Politics, Gavin O'Malley - Friday, September 16, 2016
Facebook and Google have signed on to take part in the thr ...
- What Marketing Can Learn About Emotional Storytelling The Data-Based Pixar Way
London Blog, Sean Hargrave - Thursday, September 15, 2016
Pixar Veteran Storyteller Matthew Luhn reveals that his job is like a ...
- Counting The Minutes And Seconds We Spend Online
VidBlog, P.J. Bednarski - Thursday, September 15, 2016
Domo, a business cloud data company counted up instances of us usi ...
- AT&T, Qualcomm Connected Drones Could Add New Marketing Data Points
AI & IoT Daily, Chase Martin - Tuesday, September 6, 2016
Network-connected drones are approaching becoming a reality, as major players team ...
- How Facebook Lets Users, Brands Win With Targeting Data
Social Media & Marketing Daily, Blake Nelson - Friday, September 2, 2016
For all the complaints thrown at the social media giant, Facebook's priva ...
- Facebook Begins Cracking WhatsApp's Privacy Walls
MoBlog, Gavin O'Malley - Thursday, August 25, 2016
When Facebook gobbled up WhatsApp in 2014, everyone assumed that the soci ...
- Oracle Launches Audience Data Marketplace
Email Marketing Daily, Jess Nelson - Tuesday, August 16, 2016
Oracle announced the launch of a new B2B data marketplace on Frid ...
- Facebook Unveils Enhanced Video Metrics, Promising Publishers Deeper Audience Dive
Around the Net in Real-Time, Tobi Elkin - Thursday, August 11, 2016
Aiming to draw more premium video to its platform, "Facebook is givi ...