- Data Replacing Demographics Is Making FMCGs Sell Direct
London Blog, Sean Hargrave - Monday, November 21, 2016
Demographics are too general, but they're all the FMCGs have unless th ...
- Evergage Launches Automated Data Monitoring
Email Marketing Daily, Jess Nelson - Friday, November 18, 2016
Evergage, a real-time personalized marketing company, has released a new solution th ...
- Unusual Data Partners Finding Close Connections
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 16, 2016
Real-time location data and ad-targeting services brought together some unlikely suitors th ...
- Coming Soon: The Creative War Room Of The Future
Online Spin, Cory Treffiletti - Wednesday, November 16, 2016
Remember when all the rage was to set up a "war roo ...
- Some Android Phones Sending User Data To China
Around the Net in Mobile, Gavin O'Malley - Tuesday, November 15, 2016
Security contractors has reportedly discovered preinstalled software in some Android phones th ...
- Crayon Raises $3.35M For Real-Time Marketing Analytics
Email Marketing Daily, Jess Nelson - Friday, November 11, 2016
Crayon announced a $3.35 million seed funding round on Thursday for artifici ...
- Election Data Proved A Big-League Failure
TV Watch, Wayne Friedman - Thursday, November 10, 2016
Polls of "likely voters" missed the boat. Predictive models were a bus ...
- Coke Vs. Pepsi: Taste Test Moves To Data Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 9, 2016
After 40 years of relentless advertising and a variety of slogans a ...
- ITV And Havas Reveal AI Tool For US Election Night Coverage
Around the Net In MAD London, Sean Hargrave - Tuesday, November 8, 2016
ITV has joined forces with Havas ahead of today's monumental U.S. presidenti ...
- IAB's Data Center Of Excellence Announces Winners Of Data Rockstar Awards
Real-Time Daily, Tobi Elkin - Monday, November 7, 2016
Interactive Advertising Bureau (IAB) and its Data Center of Excellence announced t ...
- How To Win Back Disengaged Subscribers
Email Marketing Daily, Jess Nelson - Friday, November 4, 2016
Inactive subscribers can negatively impact a campaign and email deliverability. Spencer Kolla ...
- Adobe Gives Content Creators Data On How Videos Perform
Online Video Daily, Laurie Sullivan - Wednesday, November 2, 2016
The move brings Adobe Analytics into the Social Publishing panel, a marketi ...
- The 'Cardinal Sin' Of Data Collection
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 2, 2016
Capturing consumer data without using it to personalize messages should become ...
- Customer Data Platform Institute Launches To Unify Siloed Data
Email Marketing Daily, Jess Nelson - Tuesday, November 1, 2016
A new trade organization launched on Monday to help marketers tackle t ...
- Welcome To The World Of Connected Creativity
Online Spin, Cory Treffiletti - Wednesday, November 2, 2016
There's a trend in digital marketing that will result in what ...
- 2017 IoT Predictions: Complexity, Security, CMO Turnover
Connected Thinking, Chuck Martin - Tuesday, November 1, 2016
The Internet of Things is complicated and the increasing complexity can overwhe ...
- Facebook Unveils Election Feature
Social Media & Marketing Daily, Gavin O'Malley - Friday, October 28, 2016
Delving further into the presidential election, Facebook on Friday unveiled a n ...
- DMA Rebrands As Data & Marketing Association, Unveils New Board
Email Marketing Daily, Jess Nelson - Friday, October 28, 2016
The Direct Marketing Association has rebranded itself to reinforce the role ...
- Google Reports Record Quarter, Majority Of Revenue Still From Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 27, 2016
Alphabet on Thursday reported a record $22.4 billion in sales for t ...
- Facebook's Video Measurement Exposes Advertiser Apathy Across Real-time Market
Real-Time Daily, Tim Barnes - Monday, October 24, 2016
Facebook’s recent revelation -- and subsequent apology -- that it had miscalculat ...
- UK Opposition Party Slams Spies After Ruling Shows They Illegally Monitored Email
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, October 19, 2016
UK spying agencies illegally stored data about the country's citizens, according ...
- Using A.I. To Measure Marketing: Q&A With Adgorithms' Or Shani
Real-Time Daily, Charlene Weisler - Tuesday, October 18, 2016
Or Shani, CEO and founder of Adgorithms,created an artificial intelligence-based marketing syst ...
- Microsoft Partners With Versium, Takes On Salesforce
Email Marketing Daily, Jess Nelson - Thursday, October 13, 2016
Microsoft and Versium announced a partnership on Wednesday to integrate Versium Predi ...
- The Data Quality Imperative
Online Spin, Ted McConnell - Thursday, October 13, 2016
Earlier this month, OMD's Julie Fleischer and Neustar's Steven Wolfe Pereira pok ...
- Big Data Will Continue To See Big Gains
Email Marketing Daily, Jess Nelson - Wednesday, October 5, 2016
Data analytics revenue is predicted to grow from $130.1 billion in 20 ...
- Adding Rocket Fuel To The Fire Sale
RTBlog, Joe Mandese - Wednesday, October 5, 2016
After reporting on Salesforce's acquisition of Krux, I got an unusual numb ...
- A Company Called ColorTV Jumps Into OTT Discovery Biz
VidBlog, P.J. Bednarski - Tuesday, October 4, 2016
A new automated content discovery system ColorTV gathers real-time info on individu ...
- DMA Reminds UK Business To Prepare For GDPR, Regardless Of Brexit
Around The Net In EU Email Marketing, Sean Hargrave - Friday, September 30, 2016
At today's Data Protection Update 2016 conference, the DMA's CEO Chris Combema ...
- Why Ad Prices are Going Up
Show Daily: Videos, Ross Fadner - Friday, September 30, 2016
In this exchange during the OMMA Programmatic panel, "Q4 Temperature Check: Pricin ...
- What's What? Google Unveils Massive YouTube Visual Database
VidBlog, P.J. Bednarski - Friday, September 30, 2016
It's hard to come across big news in the video classification busines ...