- Marketing And IT Are Still Not On The Same Page
Research Brief, Jack Loechner - Friday, December 23, 2016
Marketing and IT functions need to work together more closely. A surv ...
- ListenFirst Adds Twitter TV Data, Ending Nielsen Lock
The Social Graf, Erik Sass - Thursday, December 22, 2016
Social media analytics outfit ListenFirst Media has added Twitter data for televisi ...
- Home Office 'Disappointed' With EU Legal Defeat On Snooping Law
Around the Net In MAD London, Sean Hargrave - Wednesday, December 21, 2016
The European Court of Justice has ruled against the UK government followi ...
- Lenovo Taps Talend To Keep Data In-House
Data and Targeting Insider, Laurie Sullivan - Wednesday, December 21, 2016
Keeping data in-house rather than sending it to the cloud has advantage ...
- EU Flexing Its Privacy Muscles Right Up Until Brexit -- Thank Goodness
London Blog, Sean Hargrave - Wednesday, December 21, 2016
As the British Government faces a humiliating climb down at the han ...
- Twitter Cuts Off Data Access For Feds
The Social Graf, Erik Sass - Friday, December 16, 2016
Twitter continued to close off government access to its user data v ...
- Yahoo Reveals New Data Breach
Daily Online Examiner, Wendy Davis - Wednesday, December 14, 2016
Hackers stole data associated with more than one billion Yahoo accounts ...
- Aeropost Uses Data To Solve Cross-Border Ecommerce Challenges
Data and Targeting Insider, Laurie Sullivan - Friday, December 16, 2016
Aeropost, which specializes in Latin America and Caribbean ecommerce markets, recently announc ...
- Tech Silos and the Disparate Connection of Data
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
The number one challenge for digital marketers today is the disparate connecti ...
- Twitter Pulls Data Access Over Surveillance Concerns
The Social Graf, Erik Sass - Monday, December 12, 2016
Twitter has blocked access to another social media analytics company due ...
- Majority Of Marketers Admit Their Insight From Data Capability Is 'Poor'
Around the Net In MAD London, Sean Hargrave - Friday, December 9, 2016
A new study from IBM carried out by Econsultancy found that ju ...
- Are Snake Oil Vendors Responsible For Digital Marketers' Data Disconnect?
London Blog, Sean Hargrave - Friday, December 9, 2016
And if so, are they opening up a route for consultants ...
- How To Determine The Best Data For Return On Spend
SearchBlog, Laurie Sullivan - Friday, December 9, 2016
With a flood of data sources available, search marketers need to understa ...
- Study Finds Marketers On Technology Overload
Data and Targeting Insider, Laurie Sullivan - Wednesday, December 7, 2016
Marketers deploy an average of five media and marketing tools, purchase ...
- Pew: Take One Search Stress Reliever, Call Me In The Morning
SearchBlog, Laurie Sullivan - Wednesday, December 7, 2016
Will the next phase of search reduce the stress of keeping tra ...
- CMOs Lack Focus On Analytics, Strategy Needed To Drive Revenue
MediaDailyNews, Laurie Sullivan - Tuesday, December 6, 2016
CMOs will take on more responsibility for driving company growth in 201 ...
- Poor Data Costs UK Companies 6% Of Turnover
Around the Net In MAD London, Sean Hargrave - Friday, December 2, 2016
Around 6% of annual revenue is being lost through poor quality dat ...
- Group M Unifies Data Under (m)Platform Launch
Around the Net In MAD London, Sean Hargrave - Wednesday, November 30, 2016
The new Group M division, called [m]Platform, aims to "unify" data fr ...
- Return Path Acquires Email Copilot For Email Deliverability
Email Marketing Daily, Jess Nelson - Monday, November 28, 2016
Email and data solutions provider Return Path announced the acquisition of S ...
- Data Replacing Demographics Is Making FMCGs Sell Direct
London Blog, Sean Hargrave - Monday, November 21, 2016
Demographics are too general, but they're all the FMCGs have unless th ...
- Evergage Launches Automated Data Monitoring
Email Marketing Daily, Jess Nelson - Friday, November 18, 2016
Evergage, a real-time personalized marketing company, has released a new solution th ...
- Unusual Data Partners Finding Close Connections
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 16, 2016
Real-time location data and ad-targeting services brought together some unlikely suitors th ...
- Coming Soon: The Creative War Room Of The Future
Online Spin, Cory Treffiletti - Wednesday, November 16, 2016
Remember when all the rage was to set up a "war roo ...
- Some Android Phones Sending User Data To China
Around the Net in Mobile, Gavin O'Malley - Tuesday, November 15, 2016
Security contractors has reportedly discovered preinstalled software in some Android phones th ...
- Crayon Raises $3.35M For Real-Time Marketing Analytics
Email Marketing Daily, Jess Nelson - Friday, November 11, 2016
Crayon announced a $3.35 million seed funding round on Thursday for artifici ...
- Election Data Proved A Big-League Failure
TV Watch, Wayne Friedman - Thursday, November 10, 2016
Polls of "likely voters" missed the boat. Predictive models were a bus ...
- Coke Vs. Pepsi: Taste Test Moves To Data Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 9, 2016
After 40 years of relentless advertising and a variety of slogans a ...
- ITV And Havas Reveal AI Tool For US Election Night Coverage
Around the Net In MAD London, Sean Hargrave - Tuesday, November 8, 2016
ITV has joined forces with Havas ahead of today's monumental U.S. presidenti ...
- IAB's Data Center Of Excellence Announces Winners Of Data Rockstar Awards
Real-Time Daily, Tobi Elkin - Monday, November 7, 2016
Interactive Advertising Bureau (IAB) and its Data Center of Excellence announced t ...
- How To Win Back Disengaged Subscribers
Email Marketing Daily, Jess Nelson - Friday, November 4, 2016
Inactive subscribers can negatively impact a campaign and email deliverability. Spencer Kolla ...