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Group M Unifies Data Under (m)Platform Launch

  • Campaign, Wednesday, November 30, 2016 6:23 AM

The new Group M division, called [m]Platform, aims to "unify" data from hundreds of sources including demographics, technology usage, behavioural insights, purchase history, location data and more. However, this will vary by market "according to local regulations," and must be "privacy compliant."

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