To better target users with ads, Snap has partnered with the company previously known as Datalogix -- now named Oracle Data Cloud. The deal “will help marketers use data from offline purchases,
such as supermarket loyalty cards, to target consumers with potentially more relevant ads on the increasingly popular Snapchat mobile messaging app,”
The Wall Street Journal reports.
“The partnership will also help these marketers measure whether Snapchat ad campaigns result in real-world sales.”
Read the whole story at Wall Street Journal »
