- Real-Time With New Chango CRO Lorizio On Branding Via Programmatic
RTBlog, Tyler Loechner - Wednesday, September 17, 2014
Real-Time Daily caught up with Keith Lorizio, the newly appointed chief reven ...
- Google Reports Government Data Requests Rising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 16, 2014
Demand for information from Google and YouTube from United States authorities ro ...
- Microsoft Creates Bing App-Linking Team, Looks To Boost Location Targeting, Ad Scheduling
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 15, 2014
Microsoft will make location targeting and ad scheduling improvements to Bing A ...
- The Connected Car Takes The Checkered Flag
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 10, 2014
The agency MRY released a study this week that analyzed topics th ...
- Bing Gives Marketers Tools To Dig Deeper Into Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 9, 2014
Bing has released a dashboard giving search marketers a six-month view th ...
- It's About More Than Big Data
MediaDailyNews, Mike Donahue - Friday, September 5, 2014
Big data is not a shiny new toy...not the digital flavor ...
- MasterCard's Jankowski: The CPM Isn't Dead, Programmatic Will Continue To Grow
MediaDailyNews, Joe Mandese - Friday, September 5, 2014
In a freewheeling conversation that touched on everything from the role ...
- Tribune's Gracenote Acquires Baseline For Video Info
MediaDailyNews, Erik Sass - Wednesday, September 3, 2014
Tribune's Gracenote, which provides video metadata for interactive programming guides and oth ...
- Learning A Big Data Lesson From Big Brother
Performance Marketing Insider, Gord Hotchkiss - Wednesday, September 3, 2014
You may not have heard of ICREACH, but it has probably hea ...
- Size Matters With Big Data And Internet of Things For Programmatic
Programmatic Insider, Skip Brand - Thursday, September 4, 2014
Even though we have been hearing a lot about big data, t ...
- Why Marketers Can't Ignore Celeb Photo Cloud Storage Leaks
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 3, 2014
For marketing naysayer who continues to denounce the possibility of anyone wanti ...
- Google DoubleClick Search Releases Shopping Campaign Tools
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 28, 2014
Google on Thursday released three reporting and optimization tools for retailers usi ...
- InMobi Brings Factual's Location Data To Mobile Ad Platform
Mobile Marketing Daily, Tyler Loechner - Wednesday, August 27, 2014
InMobi, a mobile ad platform, and Factual, a location-based data platform, ha ...
- NSA Search Engine Shares Data Across Government Agencies
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 26, 2014
The United States National Security Agency (NSA) has built an information-sharing databa ...
- Tribune Media Name New Head Of Digital Operations
Around the Net In Media, Gavin O'Malley - Tuesday, August 26, 2014
After about year on the job, former Yahoo exec Shashi Seth ...
- Bizible Secures $8 Million Funding Round
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 26, 2014
Bizible has secured $8 million in venture capital funding led by Sca ...
- The Demand Chain Is More Important Than The Supply Chain
MediaDailyNews, Mike Donahue - Tuesday, August 26, 2014
The demand chain is simplicity on steroids -identify the right message, deliv ...
- Consumers To Share Data From Wearable Devices For Discounts, Coupons
Mobile Marketing Daily, Erik Sass - Monday, August 25, 2014
A substantial number of consumers (40%) would be willing to share person ...
- Let Us Quantify You
Data and Targeting Insider, Steve Smith - Tuesday, August 26, 2014
There is tremendous opportunity for brands to help consumers quantify aspects ...
- Rentrak On Track To Gather Data From 26M Set-Top Box Homes
MediaDailyNews, Wayne Friedman - Friday, August 22, 2014
Growing TV-media measurement company Rentrak continues to add millions of TV set-t ...
- The Big Real Time Data Confusion
Online Media Daily Europe, Volker Ballueder - Monday, August 25, 2014
It is digital, computers for that matter, that can help us figu ...
- Nielsen Catalina, FourthWall Media Team For Set-Top Data
MediaDailyNews, Wayne Friedman - Monday, August 18, 2014
Looking to deliver more granular insights to CPG marketers, Nielsen Catalina Solutio ...
- Big Data: Everyone's Talking, But No One's Acting
Metrics Insider, Mike Peralta - Tuesday, August 19, 2014
Every brand, agency and vendor involved in marketing is talking about dat ...
- Turn, Marketo Partner, Mesh Marketing Automation And Big Data
Around the Net in Real-Time, Tyler Loechner - Thursday, August 14, 2014
Turn, a demand-side platform (DSP) with a data management platform, has partner ...
- T-Mobile To Slow Down Some Subscribers With 'Unlimited' Data
Online Media Daily, Wendy Davis - Thursday, August 14, 2014
Wireless carrier T-Mobile plans to slow down smartphone users on "unlimited" pla ...
- Why Cognitive Computing Is A Big Deal For Big Data
Performance Marketing Insider, Gord Hotchkiss - Thursday, August 14, 2014
When IBM's Watson won against humans playing "Jeopardy," most of the wor ...
- Data Quality Challenges Run Deeper Than Marketers Think
Data and Targeting Insider, Laurie Sullivan - Tuesday, August 12, 2014
Some 93% of companies believe data is essential to their marketing succes ...
- FTC Commissioner: Fair Information Principles Could Hamper Big-Data Research
PolicyBlog, Wendy Davis - Wednesday, August 13, 2014
Privacy advocates have long urged officials to support "fair information practice principles ...
- Walmart's Winning Big Data Deal: What's WMX's Next Move?
Real-Time Daily, Ranjith Kumaran - Tuesday, August 12, 2014
With the Internet of Things (Everything) bearing down on retailers (and everyone ...
- Search Marketing Demonstrates How Data Supports Programmatic Premium Branding Campaigns In-House
SearchBlog, Laurie Sullivan - Monday, August 11, 2014
Programmatic ad buying began with search engine marketing. Data introduced programmatic audien ...