- Ensighten Acquires Anametrix On Heels Of TagMan Acquisition
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 15, 2014
On the heels of the TagMan acquisition in March, Ensighten announced Wednesd ...
- Adobe Predicts Smartphones Will Contribute 40% To Paid-Search Traffic In 2015
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 15, 2014
Marketers spent 22% globally on search engine marketing in Q3 2014, p ...
- Does Dirty Data Detract From Your Day?
Online Spin, Cory Treffiletti - Wednesday, October 15, 2014
How much time do you spend with dirty data? Are you ev ...
- TubeMogul Taps Eyeota For New Audience Datasets
Real-Time Daily, Tyler Loechner - Tuesday, October 14, 2014
Programmatic video ad platform TubeMogul this week announced it has partnered wi ...
- Lotame Upgrades DMP To Support Cross-Device Targeting
Real-Time Daily, Tyler Loechner - Tuesday, October 14, 2014
Lotame, a data management platform (DMP), is upping its cross-device advertising ga ...
- Demandbase Connects Marketing, Sales Teams With Salesforce App; Receives Funding From Salesforce
Real-Time Daily, Tyler Loechner - Monday, October 13, 2014
Demandbase, a retargeting platform for B2B marketers, on Monday announced it h ...
- Emotions Hindering Big Data Usage
Around the Net in Real-Time, Tyler Loechner - Friday, October 10, 2014
"[M]any of the obstacles derailing big data efforts aren't rational," reads ...
- How Much Is That Data In The Window?
Data and Targeting Insider, Steve Smith - Tuesday, October 14, 2014
The real value of data to a company is starting to beco ...
- Will You Invite Facebook To Your Nooner?
Online Media Daily, George Simpson - Thursday, October 9, 2014
Facebook this week announced a new advertising tool for "location-aware ads" th ...
- Specific Media Expands Nielsen Partnership For Moviegoer, TV Audience Data
Real-Time Daily, Tyler Loechner - Wednesday, October 8, 2014
Specific Media on Wednesday announced it has expanded its partnership with Niels ...
- Apple, Google And The I 'Mecosystem' In The Age Of You
SearchBlog, Laurie Sullivan - Thursday, October 9, 2014
The Age of You requires brands to build tighter, seamless experiences a ...
- Do Teens Tick, Click With Apple Watch?
Data and Targeting Insider, Laurie Sullivan - Thursday, October 9, 2014
What tech devices are teens attracted to? Perhaps not the Apple Watc ...
- The Mavens Are Coming
SearchBlog, Laurie Sullivan - Tuesday, October 7, 2014
Marketers know there's a wealth of information available to them through mini ...
- Current Thinking On The New Currency: Data
RTBlog, Tyler Loechner - Wednesday, October 1, 2014
It's all about the audience in New York today. Actually, it's a ...
- WikiLeaks Founder Fires NSA Data Accusations At Google's Eric Schmidt
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 30, 2014
Book deals giving readers an inside look at some of the mo ...
- AOL Launches A Data Management Platform, Unveils TV Ad Targeting Tech
Real-Time Daily, Tyler Loechner - Monday, September 29, 2014
Big Data just got much bigger at AOL. At its second annu ...
- Why Every Ad Can't Be Data-Driven
Show Daily, Gavin O'Malley - Tuesday, September 30, 2014
Data driven ad campaigns are great, but not always practical, according ...
- Turn Strikes 2 Partnerships; Exchange Lab Launches Platform Modeled After Wall Street
Real-Time Daily, Tyler Loechner - Thursday, September 25, 2014
Turn, a demand-side platform (DSP), on Thursday announced two partnerships, both ...
- Google To Open $773 Million Netherlands Data Center
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 24, 2014
A new data center in the Netherlands will cost Google 600 milli ...
- Size DOES Matter -- We Like BIG Trends
Online Spin, Cory Treffiletti - Wednesday, September 24, 2014
We are a society that measures everything we do, and size tru ...
- Google Adds "Structured Snippets" To Search Results
Around the Net in Search Marketing, Gavin O'Malley - Tuesday, September 23, 2014
Google is officially adding knowledge graph data within search results snippets. “Goog ...
- Fellow Executives, It's Time To Go Back To School
Online Spin, Jamie Tedford - Tuesday, September 23, 2014
Permutation, correlation. causation: These are the new vocabulary words for today's marketi ...
- Yieldex Integrates With AppNexus For Publisher Analytics
Real-Time Daily, Tyler Loechner - Monday, September 22, 2014
Yieldex, a revenue management software provider, this week announced it has updat ...
- PCH Digital Appoints First CMO, Uses Data To Build Media, Entertainment Network
Data and Targeting Insider, Laurie Sullivan - Tuesday, September 23, 2014
Marketers covet accurate first-party data, but consumers have become more skeptical abo ...
- Shopzilla Rebrands, Takes Connexity As Corporate Name
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 22, 2014
Shopzilla, best known for its comparative shopping site, will officially rebrand i ...
- Programmatic Essential For Mondelez in 'Data Arms Race'
Around the Net In MAD London, Sean Hargrave - Friday, September 19, 2014
Programmatic ad trading has a "bad reputation" with many marketers perceiving ...
- Quitting Cold Traffic In RTB's 'Wild West'
RTBlog, Tyler Loechner - Friday, September 19, 2014
"If you're dealing with cold traffic -- traffic that has not alrea ...
- comScore Panelists Seek Approval Of Privacy Settlement
Online Media Daily, Wendy Davis - Thursday, September 18, 2014
Measurement company comScore will pay an estimated 16,000 panelists between $500 a ...
- Most Companies Investing in Big Data, But Social Lags
The Social Graf, Erik Sass - Thursday, September 18, 2014
Roughly three out of four big companies (73%) plan to invest ...
- Todacell Research Shows Matching Mobile Ad Colors To Country's GDP Improves CTR, ROI
Data and Targeting Insider, Laurie Sullivan - Thursday, September 18, 2014
The mobile ad network Todacell, Tel Aviv, will release research Wednesday th ...