Specific Media on Wednesday
announced it has expanded its partnership with Nielsen to include new sets of audience and segmentation data into its digital ad offerings, per a release.
Nielsen’s “TV Audience
Segments for Mobile” and “Movie Audience” segments -- which creates audiences based on moviegoing habits -- will both be made available to Specific Media clients.
Specific Media is the first beta media participant to use the TV audience segments for mobile, according to a release. The segments use data from Nielsen’s National People Meter Panel and
Online Panel behavioral data.
“Marketers are increasingly looking to build smarter cross-screen campaigns through precision marketing,” stated Andrew Feigenson,
managing director of digital client services at Nielsen.