- Better Understand Customers Through Smart Technologies, Predictive Analysis
Mobile Insider, Shekhar Deo - Friday, November 14, 2014
Marketing, in its purest form, tells a story -- ideally, a go ...
- Small Businesses Ready To Tackle Data, But Need Guidance
Data and Targeting Insider, Laurie Sullivan - Thursday, November 13, 2014
Most small businesses use analytics to make business decisions, find new customer ...
- The Great Cookie Debate - A Shift Ahead?
Search & Performance Marketing Daily, Jamie Gungler - Thursday, November 13, 2014
Many vendors offer typical ad-serving solutions for display, with few options ...
- Pew Study: Two Thirds Say Gov't Should Limit Ways Advertisers Use Personal Data
PolicyBlog, Wendy Davis - Wednesday, November 12, 2014
Almost two out of three Americans think the government should limit h ...
- Adara Launches Travel Ad Platform Fueled By Big Data
Real-Time Daily, Tyler Loechner - Tuesday, November 11, 2014
Adara, a big data company focused on targeting traveler audiences, on Tuesd ...
- The Data Drive Goes Global
Data and Targeting Insider, Steve Smith - Tuesday, November 11, 2014
Attitudes among marketers towards data-driven marketing are remarkably consistent around much ...
- IAB To FTC: Stop Focusing On Advertisers' Use Of Consumer Data
PolicyBlog, Wendy Davis - Tuesday, November 11, 2014
The Federal Trade Commission should stop focusing on how advertisers use da ...
- FTC Asks Court To Let Cybersecurity Case Against Wyndham Proceed
Online Media Daily, Wendy Davis - Friday, November 7, 2014
Wyndham Hotel's failure to use "reasonable" security measures to prevent hackers fr ...
- Real-Time With Turn's Westover On How Brands Should Tackle Big Data
RTBlog, Tyler Loechner - Monday, November 10, 2014
The real currency of digital advertising -- data -- is a blessi ...
- On-Target, Off-Message: Political Advertising Looking For Something To Say
Data and Targeting Insider, Steve Smith - Thursday, November 6, 2014
In the latest political campaign cycle, marketers embraced advanced data analytics a ...
- Programmatic & Big Data Nerds: It's Marathon, Not Sprint
Programmatic Insider, Skip Brand - Wednesday, November 5, 2014
Everyone -- especially runners -- loves the New York City Marathon. T ...
- Adroit Now Selling - And Predicting - Audiences Following Arcametrics Acquisition
RTBlog, Tyler Loechner - Wednesday, November 5, 2014
Audience buying is becoming the new norm in the ad industry, a ...
- The Messy World Of IoT Data
Data and Targeting Insider, Laurie Sullivan - Tuesday, November 4, 2014
As more devices connect to the Internet, brand marketers will become consum ...
- Data And Storytelling: The Bedrocks Behind Publicis' Purchase of Sapient
London Blog, Sean Hargrave - Tuesday, November 4, 2014
Publicis is moving on from what might have been last year ...
- Publicis And Sapient Announce A Marriage Made In Data
Marketing Daily - Top of the News, Thom Forbes - Monday, November 3, 2014
Bouncing back from its inability to close a deal with Omnicom earli ...
- Analysis Finds Correlation Between Home Sales and Online Big Ticket Sales
Research Brief, Jack Loechner - Monday, November 3, 2014
According to BigCommerce, in its first report on client e-commerce sales, high ...
- Turner Taps Kim As Chief Data Strategist, SVP Of Ad Ops
Real-Time Daily, Tyler Loechner - Thursday, October 30, 2014
In a move representative of the convergence of digital and "traditional" med ...
- IBM, Twitter Data Partnership To Uncover More Of What Customers Want
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 30, 2014
International Business Machines (IBM) and Twitter have announced a partnership that wi ...
- Twitter And IBM Collaborate On Data
Around the Net In MAD London, Sean Hargrave - Thursday, October 30, 2014
Twitter and IBM have announced a new partnership that will see t ...
- The Perils Of Repeatedly Retargeting
Data and Targeting Insider, Laurie Sullivan - Friday, October 31, 2014
The more a consumer gets targeted by one message on television, t ...
- Publishers That Keep Hold Of Their Data Will Thrive In Programmatic - Just Ask Northern & Shell
London Blog, Sean Hargrave - Thursday, October 30, 2014
Northern & Shell is pointing the way ahead for publishers who ne ...
- Zicam Brand Embraces Programmatic, Quadruples Digital Spend
Around the Net in Real-Time, Tyler Loechner - Monday, October 27, 2014
The Wall Street Journal has reported that cold remedy medication brand Zic ...
- Fuzzy Logic: Not All Data is Created Equal
Metrics Insider, Ari Jacoby - Monday, October 27, 2014
At all of the recent industry conferences, one unifying theme stood ou ...
- Marketing Tech Firm Segmint Raises $9 Million
Real-Time Daily, Tyler Loechner - Tuesday, October 28, 2014
Segmint, a data-driven marketing tech firm, on Tuesday announced it has rais ...
- Ninja Metrics Discovers Attribution's Tie To Social Influence
Data and Targeting Insider, Laurie Sullivan - Thursday, October 23, 2014
Marketers relying on a traditional method for calculating return on investment (RO ...
- Media Researchers Tackle The B Word, Publish Primer For Thinking About 'Big' Data
MediaDailyNews, Joe Mandese - Thursday, October 23, 2014
The Council for Research Excellence this morning is releasing a comprehensive prim ...
- Managing A Data Management Platform
Real-Time Daily, Tyler Loechner - Thursday, October 23, 2014
With data being labeled the new "currency" of digital media, data manageme ...
- Apple Releases Statement Clarifying Data Collection
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 22, 2014
Apple issued a statement earlier this week responding to concerns that ...
- O&M Unveils New Data Center OgilvyAmp
MAD, Steve McClellan - Tuesday, October 21, 2014
Some 300 O&M staffers have been assigned to the unit designed ...
- Marketers Agree: Data, Analytics Key In Marketing - But Not All Use It
Real-Time Daily, Tyler Loechner - Thursday, October 16, 2014
Marketers want -- even need -- data and analytics, but perhaps th ...