- Reliance On Analytics To Grow As Data-Driven Marketing Drives Revenue, Report Says
Real-Time Daily, Tyler Loechner - Wednesday, January 7, 2015
Advertisers that have taken to data-driven marketing are nearly three times mo ...
- WPP Reported To Be Lining Up GBP2bn Dunnhumby Purchase
Around the Net In MAD London, Sean Hargrave - Tuesday, January 6, 2015
Advertising group WPP is reportedly preparing to make a GBP2bn swoop f ...
- Havas, Universal Music Alliance Taps Behavioral Data For Insight Into Musical Tastes, Perceptions
MediaDailyNews, Laurie Sullivan - Monday, January 5, 2015
Havas Group and Universal Music Group have formed the Global Music Da ...
- Watching the Watchmen: Are Politicos Bullet-Proof On Privacy?
Data and Targeting Insider, Steve Smith - Monday, January 5, 2015
One of the largest piles of personal data profiles lives in politic ...
- Bank Of England Monitors Social Media Indicators
The Social Graf, Erik Sass - Tuesday, December 30, 2014
One of the world's oldest and most respected financial institutions, the Ba ...
- Oracle Buys Datalogix In Quest To Be A Data Powerhouse
Real-Time Daily, Tyler Loechner - Monday, December 22, 2014
Oracle made its data play clear after acquiring DMP BlueKai earlier th ...
- Big Data? What About Using The Data You Already Have Better?
London Blog, Sean Hargrave - Thursday, December 18, 2014
Big Data sounds great -- but what about the data you alrea ...
- 'Tis The Season For...?
Publishing Insider, Jeremy Hlavacek - Thursday, December 18, 2014
I have always loved the holiday season. But, despite all the j ...
- 3 TV Groups Form NewCoin To Investigate Local TV Metrics
MediaDailyNews, Wayne Friedman - Tuesday, December 16, 2014
Another effort to change legacy local TV measurement systems now comes ...
- Brands Taking Ownership Of Data And Tech Changing The Marketplace
RTBlog, Tyler Loechner - Wednesday, December 17, 2014
The similarities between the programmatic ad marketplace and Wall Street have be ...
- Gendered E-Shopping: Women Are Masters Of The Click
Data and Targeting Insider, Steve Smith - Tuesday, December 16, 2014
It turns out that men and women do not only exhibit distin ...
- YouAppi Builds Mobile Predictive Technology To Find Loyal Customers
Data and Targeting Insider, Laurie Sullivan - Wednesday, December 10, 2014
Many times mobile apps are dead in the water even before consume ...
- Yandex Expands Into Data Services
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 9, 2014
Russia's major search engine Yandex plans to capitalize on the expertise ...
- Predictive Modeling And Your Inbox
Data and Targeting Insider, Steve Smith - Tuesday, December 9, 2014
Email marketers are making more sophisticated use of data to anticipate the ...
- Europe Seeks To Tame American Internet Giants
Around the Net In MAD London, Sean Hargrave - Monday, December 8, 2014
As European governments increasingly push back against the growing power of Americ ...
- Marketers Need To Get The Simple Things Right, Then Ask For IT Budget
London Blog, Sean Hargrave - Monday, December 8, 2014
If marketers seriously want to get their hands on more IT budge ...
- Datalogix Eyeing Sale With Nielsen As Potential Buyer
Around the Net in Real-Time, Tyler Loechner - Wednesday, December 3, 2014
Datalogix, a data provider that connects online ads to offline sales, ...
- How Search Data Identifies Needs Of Cancer Patients
Data and Targeting Insider, Laurie Sullivan - Friday, December 5, 2014
Americans use the Internet to find health information, but not all informati ...
- WPP, IBM Strike Multiyear $1.25 Billion 'Cloud' Accord
MAD, Steve McClellan - Tuesday, December 2, 2014
WPP and IBM have formed a new strategic partnership that includes ...
- GAO Says Consumers Lack Information About Pay-Per-Byte Pricing
PolicyBlog, Wendy Davis - Tuesday, December 2, 2014
Seven out of 13 major home broadband providers now offer pay-per-byte pricin ...
- What's It Going To Be: Big Data or Small Data?
Research Brief, Jack Loechner - Tuesday, December 2, 2014
Digital marketers in both the B2B and B2C spaces have been scrambli ...
- The Ultimate Accountability For Marketing Is Sales
Online Spin, Cory Treffiletti - Wednesday, November 26, 2014
For a very long time, marketers developed strategies to achieve marketing objectiv ...
- Exelate Receives BPA Certification For B2B Audience Data
Real-Time Daily, Tyler Loechner - Tuesday, November 25, 2014
Data management platform (DMP) and data provider eXelate on Tuesday announced th ...
- Americans Don't Trust Social Media Companies with Personal Data
The Social Graf, Erik Sass - Tuesday, November 25, 2014
While a large number of Americans are okay with sharing at lea ...
- Nexage Ups 'Nexage Connect' Data Hub With 4 Partnerships
Real-Time Daily, Tyler Loechner - Wednesday, November 19, 2014
Mobile ad exchange Nexage on Wednesday announced the addition of four n ...
- REA Group Goes Programmatic With TubeMogul
Real-Time Daily, Tyler Loechner - Wednesday, November 19, 2014
REA Group, an online real estate ad company headquartered in Australia, h ...
- Big Data Analytics And Fitbit May Find Their Way Into Courtrooms
Data and Targeting Insider, Steve Smith - Wednesday, November 19, 2014
You are the cookie now, and this has big implications we a ...
- Cybersecurity Battle Between FTC And Wyndham Goes To Mediation
Online Media Daily, Wendy Davis - Tuesday, November 18, 2014
A high-profile dispute between Wyndham Hotels and the Federal Trade Commission ...
- Real-Time With AdRoll CTO Volonghi On RTB's Tech & Growing Data Pool
RTBlog, Tyler Loechner - Monday, November 17, 2014
Real-Time Daily spoke with Valentino Volonghi, chief technology officer of AdRoll, ...
- Target's Mobile App Adds Interactive In-Store Maps In Time For Black Friday Specials
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 17, 2014
Target's in-store mobile app navigation tools offering enhanced search capabilities, interactive map ...