- Google Agrees To Italy's Data Privacy Checks
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 20, 2015
Those who think a government agency should spot-check Google's privacy practices wi ...
- According To Comment Section Data Mining, The Oscar Winners Are...
RTBlog, Tyler Loechner - Wednesday, February 18, 2015
Anonymous comment sections have been hounded, mostly because they are a hotb ...
- Rovi Inks Data Deal With A+E Networks
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 18, 2015
With its new deal, A+E Networks will use Rovi's Ad Optimizer ...
- The Rebranding Of A Century-Old Marketing Challenge
Online Spin, Maarten Albarda - Monday, February 16, 2015
Don't say I don't love you, dear reader, because today I ha ...
- Beaconing at Bonnaroo & the Lessons Learned
MobileShopTalk, Chuck Martin - Thursday, February 12, 2015
An organization is not likely to find out how their particular custome ...
- Taptica's Programmatic Platform Will Analyze Cost Per Action
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 11, 2015
Taptica is launching an advertising analytics tool March 1 on its mobi ...
- The Two Dimensions Of Data
Online Spin, Cory Treffiletti - Wednesday, February 11, 2015
Data can be intimidating, but it doesn't have to be. The fa ...
- What Data, Search Tell Us About Ourselves
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, February 10, 2015
Mimi Onuoha is working on a project for the Fulbright-National Geographic fellowsh ...
- How To Identify Individuals From Anonymous Data
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 9, 2015
Anonymous data doesn't exist. I've been writing about this for years. N ...
- Cut Though The Noise: Big Data Applied to Search Marketing
MAD, Dan Carmody - Thursday, February 5, 2015
As search marketing experts, we are constantly trying to find ways ...
- Watchdogs Seek FTC Scrutiny Of 'Big Data' Consolidation
PolicyBlog, Wendy Davis - Friday, February 6, 2015
Despite advocates' concerns, after Oracle announced it had reached a deal ...
- 90% Of Marketers Think Personalization Is The Future
Real-Time Daily, Tyler Loechner - Thursday, January 29, 2015
Nearly all (90%) of marketers believe individualized marketing is the future, movi ...
- Microsoft, numberFire Using Big Data To Predict The Super Bowl
Real-Time Daily, Tyler Loechner - Thursday, January 29, 2015
Microsoft Bing has been using Big Data analytics to predict games througho ...
- Mondelez Buys First Programmatic Super Bowl Ad
Real-Time Daily, Tyler Loechner - Friday, January 30, 2015
Mondelez International, the CPG giant, is helping push the programmatic TV indust ...
- Havas EHS, Havas Discovery Merge To Become Helia
MAD, Larissa Faw - Thursday, January 29, 2015
The new entity will create a seamless brand across the U.S. (Chicag ...
- Digital Marketing New Hires Will Need Technical And Creative Skills
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 28, 2015
The combination of technical and creative expertise has become necessary to wo ...
- eXelate Launches Cloud-Based Platform For Cross-Device Marketers
Real-Time Daily, Tyler Loechner - Tuesday, January 27, 2015
Data tech firm eXelate on Tuesday announced it has rolled three maj ...
- Tagga Debuts Tout Score For Brands To More Accurately Measure Engagement, Target Campaigns
Mobile Marketing Daily, Laurie Sullivan - Tuesday, January 27, 2015
Tagga plans to release a cross-channel campaign management platform Tuesday, along wi ...
- What Does Your Location Say About You, Really?
MediaDailyNews, Josh Engroff - Thursday, January 22, 2015
The key to doing great marketing with a particular type of da ...
- Cxense Tech Lets 3D Interactive Images Run In Browsers
SearchBlog, Laurie Sullivan - Thursday, January 22, 2015
Norway-based Cxense, a data management company, has developed technology that turns a ...
- Sideswipes: 10 Things You Never Knew Celebrities Do With Media Buys
MediaDailyNews, Katie Meier - Tuesday, January 20, 2015
This is the year when everyone is going to double down ...
- Correction: NBC Digital Research Attribution
MediaDailyNews, Wayne Friedman - Monday, January 19, 2015
In the story, "NBC To Release Daily Digital Video Estimates Of ...
- Programmatic Data Doctors To Watch In 2015
Programmatic Insider, Skip Brand - Tuesday, January 20, 2015
For programmatic to truly lead all forms of digital marketing, data exper ...
- NBCUniversal Unveils Audience Targeting Platform For TV
Real-Time Daily, Tyler Loechner - Thursday, January 15, 2015
NBCUniversal, a media and entertainment company that tested the ad tech wate ...
- Women Will Buy Their Way To New Year's Resolution Success
Data and Targeting Insider, Laurie Sullivan - Thursday, January 15, 2015
More than half -- 59% -- of American women made New Year ...
- Adaptiv.io, Apsalar Ink Deal For Real-Time Cross-Platform Data Automation
Mobile Marketing Daily, Laurie Sullivan - Wednesday, January 14, 2015
Apsalar has partnered with Adaptiv.io to build out a cross-channel and cross-platfo ...
- Eyeview's New Dynamic Geo-Fencing Defines Neighborhoods, Big And Small, For Advertisers
Online Video Daily, P.J. Bednarski - Wednesday, January 14, 2015
Eyeview's new Dynamic Geo-Fencing, announced today, defines trade areas based on t ...
- Multi-Touch Attribution In Data-Driven Marketing's Passenger Seat
RTBlog, Tyler Loechner - Wednesday, January 14, 2015
If "programmatic" is the father and umbrella term under which real-time biddin ...
- Forget The Distractions - What Marketers Really Need To Take From CES
MediaDailyNews, Tom Goodwin - Monday, January 12, 2015
The biggest mistake we've made thus far is to mindlessly apply o ...
- White House Readies Bill Establishing New Privacy Rights
Online Media Daily, Wendy Davis - Monday, January 12, 2015
The White House will unveil its long-awaited privacy "bill of rights" ...