- Experts @SXSW Ask If Privacy By Design Makes A Company More Likeable
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 18, 2015
Large companies like General Motors and Sony have a slew of exper ...
- Obama Administration Asks Supreme Court To Turn Away Spokeo
Daily Online Examiner, Wendy Davis - Tuesday, March 17, 2015
Siding against Spokeo.com, the Justice Department tells the Supreme Court that consume ...
- WPP Bidding For Shopper Data Giant Dunnhumby
MAD, Steve McClellan - Monday, March 16, 2015
Several UK press reports, citing unnamed sources, reported the bid over t ...
- Mindshare Taps iProspect For New Data Chief
MAD, Larissa Faw - Monday, March 16, 2015
Rolf Olsen has been appointed Chief Data Officer at the WPP med ...
- Real-Time Bias: 64% Of Marketers Basing Decisions On Biased Data
RTBlog, Tyler Loechner - Tuesday, March 17, 2015
Nearly two-thirds (64%) of marketers turn to ad tech providers for da ...
- Harte Hanks Acquires 3Q Digital
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 16, 2015
Harte Hanks announced the acquisition of 3Q Digital Monday, one of t ...
- Facebook Still No. 1 For Teens -- But Is It No. 1 Ad Medium?
Online Spin, Maarten Albarda - Monday, March 16, 2015
Facebook is the truly big thing if you're after teens. As ...
- Reverse Engineering Through Data To Find New Markets
Show Daily, Laurie Sullivan - Saturday, March 14, 2015
Sometimes we find that the 20-somethings a brand thought frequented their W ...
- Demand For Control Of Data Prompts Willingness To Share
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 11, 2015
Consumers have become more savvy and demanding as they find ways ...
- Kennet Partners, Joe Wang Take Majority Stake In TreeHouse
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 11, 2015
Financial investment firm Kennet Partners and co-investor Joe Wang made a $ ...
- Forget Viewability - Nielsen Study Shows What's On Mobile Users' Minds
RTBlog, Tyler Loechner - Wednesday, March 11, 2015
Native ads on mobile sites receive twice as much "visual focus" fr ...
- How Data Lords Threaten The Economy
Around the Net in Search Marketing, Laurie Sullivan - Friday, March 6, 2015
Companies are building IP on proprietary data, not just technology. Kira Radins ...
- Kantar Shopcom, IRI Integrate Data
MediaDailyNews, Erik Sass - Thursday, March 5, 2015
Big Data is getting even bigger, thanks to a series of dea ...
- Senate Democrats Reintroduce Bill To Curb Data Brokers
Online Media Daily, Wendy Davis - Thursday, March 5, 2015
Four Senate Democrats have re-introduced a bill that would enable consumers ...
- Data Will De-Commoditize TV Advertising
Online Spin, Dave Morgan - Thursday, March 5, 2015
There is no question that data and digital approaches are going ...
- Alibaba Opens First Data Center In U.S.
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 4, 2015
Alibaba announced Wednesday it will be launching a new data center ...
- In Defense Of Data And Its Purity As A Business Model
Metrics Insider, Jay Friedman - Tuesday, March 3, 2015
Talk about timing. I set out to write this column before t ...
- Google, Facebook Make Separate Plans For Global Wireless Networks
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 2, 2015
While Google plans to launch its own mobile phone network, as ...
- Descriptive, Predictive And Prescriptive Analytics
Email Insider, David Baker - Monday, March 2, 2015
Where does the Big Data discussion fit into your analytics discussion? Analyti ...
- Putting Data Into A Larger Context
Marketing Insider: Cross-Channel, Dan Swartz - Monday, March 2, 2015
Data from different channels, different campaigns and different audiences needs to ...
- The Great Big Data Fragmentation
Email Insider Europe, Andy Thorpe - Thursday, February 26, 2015
It's not a secret that the phrase "big data" didn't actually bri ...
- Correction: NCS AdVantics Datasets
MediaDailyNews, Erik Sass - Thursday, February 26, 2015
An article published in Media Daily News on Thursday, February 26, 201 ...
- Stumbling Badly In The Next 12-24 Months?
Online Media Daily, George Simpson - Thursday, February 26, 2015
My friend Cory Treffiletti asked in his SPIN column this week ...
- ITN Taps Nielsen Catalina Data For Ad Sales
MediaDailyNews, Erik Sass - Wednesday, February 25, 2015
ITN Networks, which aggregates TV audiences to create customized national "networks" f ...
- Mobile Payments Services Slow To Increase Rate Of Use
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 25, 2015
Last week during Yahoo's developer's conference, Simon Khalaf, CEO of Flurry, ...
- engage:BDR, Neustar Extend Offline Data To Online Ad Targeting
MediaDailyNews, Laurie Sullivan - Tuesday, February 24, 2015
engage:BDR has formed a partnership with Neustar that will allow advertisers ...
- Acxiom Merges AOS, LiveRamp Go; Launches New Data 'On-Boarding' Tech
Real-Time Daily, Tyler Loechner - Tuesday, February 24, 2015
Acxiom, a data management platform (DMP), on Tuesday announced the launch ...
- Ad-Targeting Data Providers Not All On Target
Around the Net in Real-Time, Tyler Loechner - Monday, February 23, 2015
The Wall Street Journal has posted an article exploring a research repo ...
- Apple To Build Billion-Dollar European Solar Data Centers To Power iTunes, App Store, Maps
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 23, 2015
Apple said Monday it would spend about $1.92 billion (EUR1.7 billion) ...
- Marketers Buy More Than They Use Analytics
Data and Targeting Insider, Steve Smith - Sunday, February 22, 2015
Marketers plan to increase budget share going to analytics over the ne ...