An article published in Media Daily News
on Thursday, February 26, 2015, titled “ITN Taps Nielsen Catalina Data for Ad Sale,”
incorrect figures for the size of the NCS AdVantics Datasets. The AdVantics On Demand (single source) data set covers around 1.4 MM U.S. households, drawn from 70 million frequent shopper households
tracked by Catalina and 4.3 million households with set-top-box data.