• by Tyler Loechner  @mp_tyler, October 28, 2014

Segmint, a data-driven marketing tech firm, on Tuesday announced it has raised $9 million in strategic investment money from “a global FinTech leader,” per a release.

Segmint’s main customer base is in the financial services sector, but the company plans to use the new funding to expand into new verticals.

The company uses first-party data to identify target consumers based on key behavioral indicators, a rep explained to Real-Time Daily, and those consumers are targeted programmatically. The focus, then, is “more on existing customer retention rather than on large-scale customer acquisition efforts.”