• by Tyler Loechner  @mp_tyler, November 11, 2014

Adara, a big data company focused on targeting traveler audiences, on Tuesday announced it has launched the “Magellan travel intelligence platform,” a programmatic ad platform for travel advertisers.

The platform uses data from over 275 million monthly unique visitors, five billion annual searches and 250 billion annual transactions, Adara claims.

“Our clients have asked us for a platform that allows them to connect with their customers using targeted messages derived from audience insights,” stated Melissa Stein, vice president of product for Adara.