Marketers covet accurate first-party data, but consumers have become more skeptical about providing the information. At Publishers Clearing House Digital, visitors browsing the Web site are happy to part with personal information for a chance to win big prizes, per Jason John, the division's first appointed CMO.
John recently joined the company from Gilt Groupe,s where he served as VP of online, mobile and social marketing. Reporting to Mark Cullinane, GM of Publishers Clearing House Digital, John views the new role as an opportunity to mold the company into a "thriving media and entertainment destination."
While at Gilt, he grew mobile sales to more than 40% of revenue and led domestic and international customer acquisition efforts across digital, mobile and television.
Data helps to build a strong foundation across the PCHD network. The digital division estimates the data comes from about 58% female; the remaining, male. About 45% have an annual household income of $60,000, and 81% are age 35 or older.
PCH will announce several new online properties and updates to existing ones in the coming months. Today, there are close to 20 desktop, mobile and app-related properties in the PCH network, including pch.com, pchlotto.com, pchslots.com, pchgames.com, PCH Sweeps App, PCH Cash Slots App, and several other mobile properties.