- Agency Uses Truth To Market Product That Is Nothing But
MediaDailyNews, Joe Mandese - Tuesday, December 2, 2014
Debates over the truthfulness of advertising may continue for, well, ad infinitu ...
- Reel-Time In Cannes: Saatchi Makes Delegates 'Feel'
MediaDailyNews, Joe Mandese - Thursday, June 19, 2014
CANNES, FRANCE -- Saatchi & Saatchi's "New Directors Showcase" kicked off t ...
- The Brave New World Of Biometrics
Around the Net In Media, Gavin O'Malley - Monday, May 19, 2014
Perhaps a little too late, one of the godfathers of biometrics ...
- Amscreen Technology To Keep An Eye On Audiences
Around the Net In MAD London, Sean Hargrave - Tuesday, March 18, 2014
Amscreen claims that technology which recognises and categorizes who is looking ...
- The State Of Neuroscience In Market Research
Marketing Daily, Elissa Moses - Friday, June 14, 2013
Advances in neuroscience have taught us that unconscious emotional response is critical ...
- How Do You Feel About This: AOL Enables Brands To Track Users' Unconscious Emotions, In Real-Time
Online Media Daily, Joe Mandese - Friday, June 14, 2013
In a move that ups the ante for real-time media measurement, A ...
- Nielsen's Moult To Run Rival Innerscope, Push Emotion On Madison Avenue
MediaDailyNews, Joe Mandese - Tuesday, June 11, 2013
Marketing and media research industry vet Bill Moult has one of t ...
- Why You Can't Lie to Me
Media Magazine, Douglas Quenqua - Wednesday, April 13, 2011
It's true: Advertisers lie. But here's another fact: so do consumers. Anyo ...
- The Ultimate Screen
Media Magazine, Joe Mandese - Wednesday, April 13, 2011
We live in a world that is defined by the screens ...
- Optical Allusion
Media Magazine, Larry Dobrow - Wednesday, April 13, 2011
As a native New Yorker, I experience the neon tourist farm th ...
- This is Your Brain on Screens Revisited
Media Magazine, Joe Mandese - Wednesday, April 13, 2011
"I am writing a story about how our brains perceive and proce ...
- Advertisers Using Relevant Ads Score More Attention
Online Media Daily, Gavin O'Malley - Thursday, April 7, 2011
Consciously or not, consumers spend 25% more time fixating on ads th ...
- This Is Your Brain On Media: Study To Reveal Biometric Differences Between Consumers, Industry Pros
MediaDailyNews, Joe Mandese - Tuesday, March 9, 2010
Numerous research studies have shown that industry pros often have different perceiv ...
- Mindshare Wants A Lotame, And A Lot Of You: Cuts Deal Based On How We Spend Time Online
Online Media Daily, Joe Mandese - Tuesday, November 11, 2008
In a Madison Avenue first, WPP's Mindshare unit has cut a de ...
- [In]Sight: Blink and You Miss It
Media Magazine, Graeme Hutton - Thursday, October 2, 2008
If you think you are rational and objective, don't read this colum ...