- 10 Books Every Agency Person Should Read
Mediapsssst, Richard Whitman - Sunday, December 21, 2014
Well, at least according to Strawberry Frog Founder Scott Goodson. ...
- Friendshop! Shows How To Survive Middle School
MAD, Larissa Faw - Friday, December 12, 2014
Those working at big agencies often don't have time for passion project ...
- Amazon Appstore UK Seeks Social And Digital Agency
Around the Net In MAD London, Sean Hargrave - Wednesday, December 10, 2014
The Internet retailing and entertainment giant has approached agencies directly with t ...
- What Does Jason Vines Drive?
Marketing: Automotive, Karl Greenberg - Tuesday, December 9, 2014
"It's simple. Whatever you do, don't blame the customer." Those were sa ...
- Land Rover Redefines Branded Entertainment With 'The Vanishing Game'
Marketing Daily, Karl Greenberg - Wednesday, November 12, 2014
Said the author, in a statement, "A Land Rover is part ...
- Review: "Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising"
MediaDailyNews, Maya Abulashvili - Thursday, October 30, 2014
For those traditional old-school Mad Men who haven't heard of "growth hacking ...
- AwesomenessTV Gets Into The Book Business
Around the Net in Video, P.J. Bednarski - Thursday, October 16, 2014
AwesomenessTV launched of Awesomeness Ink, a publishing imprint for young adult novel ...
- Review: "The Old Rush"
MediaDailyNews, Maya Abulashvili - Wednesday, September 3, 2014
Is targeting the 18-49 demographic still rational? Are marketers missing out ...
- Barnes & Noble Reads Tea Leaves, Goes With Google
Marketing Daily - Top of the News, Thom Forbes - Friday, August 8, 2014
Google yesterday added Barnes & Noble to its Google Shopping Express line ...
- Google, Barnes & Noble Partner For Same Day Physical Book Delivery
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 7, 2014
Google joins Barnes & Noble to deliver physical books to consumers competi ...
- Review: "Storyscaping: Stop Creating Ads, Start Creating Worlds"
MediaDailyNews, Maya Abulashvili - Monday, July 21, 2014
Creating brand magic is no longer an elusive alchemy. In a n ...
- Youth Fantasy "Maximum Ride" Getting YouTube Series
Around the Net in Video, Gavin O'Malley - Friday, July 11, 2014
Media company Collective Digital Studio has partnered up with James Patterson ...
- Google Opposes Authors Guild's Attempt To Revive Book-Digitization Fight
Online Media Daily, Wendy Davis - Monday, July 7, 2014
The authors who are suing Google for digitizing their books haven't be ...
- Johnson & Johnson Launches 'Once Upon A Care'
Out to Launch, Amy Corr - Wednesday, July 2, 2014
Johnson & Johnson launched a touching campaign, "Care Inspires Care" promoting t ...
- Appeals Court Says Digital Library Project Doesn't Infringe Copyright
Online Media Daily, Wendy Davis - Tuesday, June 10, 2014
Libraries that digitize books in order to make them searchable don't infrin ...
- iPhone Users Allowed To Proceed With Lawsuit About Address-Book Uploads
Online Media Daily, Wendy Davis - Monday, May 19, 2014
Path, Hipster and 12 other app developers can't shake a class-action lawsu ...
- Only Time Prevents More Reading
Research Brief, Jack Loechner - Thursday, May 8, 2014
According to the results of The Harris Poll adults surveyed online betwe ...
- Amazon First Quarter Income Spikes Up 18%
Around the Net in Video, P.J. Bednarski - Friday, April 25, 2014
But it expects to lose money in the second quarter because ...
- Authors Guild Aims To Revive Case Against Google
PolicyBlog, Wendy Davis - Tuesday, April 15, 2014
Continuing its feud with Google, the Authors Guild has asked a feder ...
- Amazon To Acquire Digital Comics Platform And Distributor ComiXology
Mobile Marketing Daily, Steve Smith - Friday, April 11, 2014
Amazon will acquire the leading digital comics publishing platform ComiXology. The de ...
- What's A Retired NBA Vet Do For An Encore?
Mediapsssst, Richard Whitman - Tuesday, March 25, 2014
Why, go into advertising, of course! At least that's what Jamal Mashbu ...
- The Downs And Ups Of Goldman's Elevator Satirist
Marketing Daily - Top of the News, Thom Forbes - Thursday, March 20, 2014
John LeFevre, the @GSElevator satirist outed by name and exposed as nev ...
- HarperCollins Releases Companion App To 'The Hobbit: The Desolation of Smaug'
Out to Launch, Amy Corr - Wednesday, March 5, 2014
Random iPhone App of the week:HarperCollins released an app designed ...
- Amazon Ranks Top 20 Most Romantic U.S. Cities By Sales Data
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 3, 2014
Looking for a little romance? Amazon compiled a list of the mo ...
- Hispanic Kids Big Media Consumers: More Reading, TV
MediaDailyNews, Erik Sass - Tuesday, December 24, 2013
On average, the children of U.S. Hispanic families read (or are re ...
- 'Playing' Chronicles History Of 'Dungeons,' Gaming
Online Media Daily, Fern Siegel - Tuesday, December 24, 2013
The culture impact of "Dungeons & Dragons" changed gaming -- and role-playi ...
- Book Blues: Sales Fall At Barnes & Noble, BAM
Marketing Daily, Sarah Mahoney - Tuesday, November 26, 2013
The company says it is counting on "the right merchandise" and i ...
- Mag Bag: Rodale Has Record Year
MediaDailyNews, Erik Sass - Thursday, November 21, 2013
Print publishing may be in the doldrums, but there are some exceptio ...
- Google Wins Battle With Authors Guild Over Book-Scanning Project
Online Media Daily, Wendy Davis - Thursday, November 14, 2013
Handing Google a victory in a long-running battle with the Authors Guil ...
- Kindle MatchBook Goes Live: Print Purchases Get An Ebook Upgrade
MoBlog, Steve Smith - Wednesday, October 30, 2013
Amazon is formally launching its digital upgrade service for book buyers. ...