- DigitasLBi Campaign Shows How Design Can Influence Business Results
MAD, Larissa Faw - Friday, July 18, 2014
DigitasLBi's contribution came from redesigning Cessna's website last year, leading to millio ...
- High School Students Join DigitasLBi Boston For Week-long Boot Camp
MAD, Larissa Faw - Wednesday, July 9, 2014
DigitasLBi Boston is hosting its 15th annual "Eternship" program, where 25 loc ...
- Staffing For Success: Could Less Be More?
MAD, Paul Pantzer - Wednesday, July 9, 2014
Some agencies try to force-fit long lists of titles and levels on ...
- Skyy Encourages New Thinking In Routine Scenarios
Marketing Daily, Karlene Lukovitz - Wednesday, July 9, 2014
The TV spots are being aired nationally, starting July 9, on outle ...
- Out Of Dough, Crumbs Bake Shop Crumbles
Marketing Daily - Top of the News, Thom Forbes - Tuesday, July 8, 2014
Does the closing of the once rapidly rising Crumbs Bake Shop indica ...
- Shure Selects Allen & Gerritsen To Guide Social Strategy
MAD, Larissa Faw - Monday, June 30, 2014
The agency, with offices in Boston and Phildelphia, will be responsible f ...
- DigitasLBi Wins AOR Assignment From Memorial Sloan Kettering
MAD, Steve McClellan - Thursday, June 19, 2014
The agency's Boston office will lead the work. The cancer care cent ...
- User-Generated Campaigns Feed Mass. Love
Marketing Daily, Sarah Mahoney - Monday, May 26, 2014
Whether it's the effect of going barefoot on Cape Cod for sev ...
- Evergage Raises $4M In Series A Round Led By G20 Ventures
Real-Time Daily, Tyler Loechner - Wednesday, May 21, 2014
Evergage, a Boston-based ad tech company, on Wednesday announced it has clos ...
- IPG's Jack Morton Acquires Genuine Interactive
MAD, Steve McClellan - Tuesday, May 6, 2014
The IPG sponsorship and event marketing agency said the acquisition would ...
- MITX To Host 'MITX Up' Marketing Mentorship Event On May 6
Bay State Blog, Val Brickates Kennedy - Monday, May 5, 2014
Dig start-ups? MITX will be hosting one of its "MIXT Up" marketi ...
- Last Call For Boston AdClub's Hatch Awards
Bay State Blog, Val Brickates Kennedy - Monday, April 28, 2014
Last call for the Boston AdClub's Hatch Awards! Agencies and individuals ha ...
- Boston Winners? Hancock, New Balance ... And Kleenex
Marketing Daily, Sarah Mahoney - Monday, April 21, 2014
The race this year includes 35,660 people, with more than 5,330 fr ...
- Nexage Adds Ex-Adelphic CRO Colwell To Team
Real-Time Daily, Tyler Loechner - Wednesday, April 9, 2014
Nexage on Wednesday announced the appointment of Ray Colwell as senior vi ...
- Just How Long Before Leo Burnett Loses Esurance?
Mediapsssst, Richard Whitman - Tuesday, April 8, 2014
Could be just a matter of time given that the client h ...
- Carbonite Calls Media Review
MAD, Steve McClellan - Thursday, April 3, 2014
The Boston-based firm, which offers cloud-based data backup services, previously used Bli ...
- Samsung Told The Selfie Stops At The President
Marketing Daily - Top of the News, Thom Forbes - Friday, April 4, 2014
Samsung may be learning a lesson this week that most of ...
- Boston Ad World No Longer An Old Boys Club
Mediapsssst, Richard Whitman - Wednesday, April 2, 2014
We're not sure old girls club is the right way to phra ...
- Sapient Signs With Boston Red Sox
Marketing Daily, Karl Greenberg - Monday, March 31, 2014
The partnership will launch on opening day at Fenway Park, April ...
- Mullen Elevates Cavallo To Lead Boston Office
MAD, Larissa Faw - Wednesday, March 19, 2014
Previously she was Chief Strategy Officer at the Interpublic agency. Over h ...
- Does 360i Need David Berkowitz's Help To Retain The Capital One Account?
Mediapsssst, Richard Whitman - Wednesday, March 19, 2014
Berkowitz leaves the agency and a few months later Capital One pu ...
- Celtra Expands Global Sales Executive Team
MAD Boston, Val Brickates Kennedy - Wednesday, March 19, 2014
Mobile ad-tech firm Celtra announced that it has appointed Doug MacDonald ...
- Moontoast Receives Five Nominations For Facebook Studio Awards
MAD Boston, Val Brickates Kennedy - Wednesday, March 19, 2014
Social media ad-tech firm Moontoast said that five of its social med ...
- Brewers Boycott St. Paddy's Parades Over Gay Rights
Marketing Daily - Top of the News, Thom Forbes - Monday, March 17, 2014
Diageo's Guinness brand yesterday joined Sam Adams and Heineken in withdrawing sponsorsh ...
- Anti-Aging Products Tops In N.Y., Boston, And Philly
Marketing Daily, Sarah Mahoney - Thursday, March 13, 2014
A report from NPD Group says sales of prestige anti-aging creams ...
- Serving The Locally Curious
Marketing: Travel, Gary Leopold - Monday, March 3, 2014
Hyper local movement requires hotel brands to rethink their role ...
- McDonald's Launches Eastern New England Push
Marketing Daily, Karlene Lukovitz - Thursday, February 20, 2014
In addition to promoting McDonald's' coffee and breakfast menu, the new campai ...
- We Hear Boston's Blitz Media Has Closed
Mediapsssst, Richard Whitman - Sunday, February 16, 2014
Word comes after the agency parted ways with major client Wendy's la ...
- Aerva Invites People To 'Share Your Luv' In Times Square
Marketing Daily, Nina Lentini - Wednesday, February 12, 2014
It's not often we think of marketing technology software platform vendors ...
- New IAB Chair Thinks Agency Media Buyers Are Lazy
Mediapsssst, Richard Whitman - Monday, February 10, 2014
Don't go after the "drug dealers," he tells agencies, "go after t ...